Growth Everywhere | Entrepreneurial Stories | Business Lessons

Today I talk about how crypto exchange FTX (valued at $25B) does marketing to generate acquisitions.  TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:26] - What is FTX? [01:09] - Collect emails and provide value [02:47] - Build a good affiliate program [03:19] - Optimize web pages for search spiders [05:55] - Coinbase is the gold standard for crypto marketing [07:49] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today, I talk about 8 hot marketing careers for 2022. From community managers to content creators, tune in to learn which digital marketing careers will play a key role in the next year. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:07] - Community managers are beginning to take off [01:56] - Specialized content creators will take the social media game to the next level [02:46] - SEO isn't going anywhere [03:36] - Paid media specialists will continue to play an important role in advertising [04:01] - Video editors will thrive in the creator economy [04:22] - Data analysts will be valuable for gathering and interpreting important data [04:44] - Email marketing and SMS specialists will always be in demand [05:06] - CRO specialists are valuable for optimizing conversion rates [05:40] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today, I talk about how to promote your NFTs the right way to get your project in front of the right eyes. I share how to provide value, build relationships, and create a long-term mindset for NFT success. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:22] - Work with influencers and provide value [01:45] - Be smart with whitelists [03:25] - Use Discord to build up a community [05:02] - Take advantage of Twitter Spaces [05:35] - Clubhouse is another helpful drop-in audio platform [06:21] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today’s guest is Chrisman Frank, CEO of Synthesis, the innovative learning experience designed to develop students who thrive on complexity and solving for the unknown. Chrisman joins us on the show to speak about the unique approach behind Synthesis and how it is reinventing the way we think about teaching children. We hear about how our guest started working at the intersection of technology and education before learning about Elon Musk’s school, Ad Astra. He talks about how he adapted the approaches designed by his co-founder Joshua Dahn for Musk’s school to Synthesis. Our conversation covers the mechanics of the simulation-based competitions that make up the Synthesis syllabus. These simulations consist of putting kids in situations involving having to make difficult tradeoffs under uncertainty and then checking their results against competing teams. We explore how this approach helps children learn to reason and communicate in a way that is categorically different than their peers. Our conversation also

Today, I talk about how Coinbase, BlockFi, FTX, and other big crypto brands do marketing and what you can learn from them. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:17] - Coinbase is the gold standard of crypto marketing [02:36] - BlockFi uses airport ad space [03:36] - FTX capitalizes on the NFL [05:24] - Go where the attention is [06:00] - Outro Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today, I talk about why I invested $101,500 into Gary Vee's Veefriends NFT project. I also explain what VeeFriends are and how I'm thinking about this as a long-term investment. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:45] - Who is Gary Vaynerchuk? [01:28] - What is Veefriends? [02:12] - How to think about investing in NFTs [04:03] - Veefriends' amazing community  [05:55] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Today, I talk about Facebook's rebrand to Meta and what that means for marketers. I walk you through what the Metaverse is, the advent of Web 3.0, and why this rebrand is significant. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:30] - What is the Metaverse? [01:27] - Why the rebrand to Meta is significant [02:50] - The importance of Web 3.0 [04:55] - The future of decentralized spaces [06:17] - What the Metaverse means for marketers [07:36] - Go where the attention is [09:37] - Outro ___ Watch:

Today, I talk about how to buy NFTs on Solana quickly and easily without large transaction fees. I walk you through the process of purchasing an NFT and share my tips for investing in NFTs. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:39] - Solanart.io  and SolSea.io [00:58] - Only invest what you can afford to lose [01:27] - Find an NFT that resonates with you [02:05] - How to purchase an NFT [03:29] - Outro ___   ✌️Create Your Own Dream Business bit.ly/3ARgO1L

In this video, we are going to talk about how Amazon is currently copying other brands and rigging the results in their favor, and my opinion about it! TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:57] - Amazon, as one of the largest company in the world [01:42] - Amazon has done a lot of good for the world [02:21] - The natural problem with large centralized company [03:44] - The more power you gain, the more people will complain [04:40] - Good Product and Distribution matter the most [05:38] - How to control your brand? [06:25] - Building a brand   [08:16] - Final thoughts [08:42] - Outro   ___   ✌️Create Your Own Dream Business bit.ly/3ARgO1L

When social media first surfaced, it was generally dismissed as largely inconsequential for businesses. These days, it’s almost impossible to imagine a successful business without a social media presence. With the rise of Web 3 and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book, The Business of Belonging: How to Make Community your Competitive Advantage. In this conversation, we discuss the key difference between building an audience versus a community and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes bus

Today, I talk about the top 6 marketing trends for 2022 and beyond and how you can use them to dominate your marketing in the future.  TIME-STAMPED SHOW NOTES:  [00:00] - Intro [00:20] - 1. Twitter is an underestimated marketing channel [01:50] - 2. NFTs are going to skyrocket in the marketing space [04:57] - 3. Repurposing content for YouTube is a superpower [06:32] - 4. Diversify and own your audience with email lists [07:07] - 5. Community is the future [07:19] - 6. Podcasting is a fantastic tool for building an audience [07:51] - Outro   Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, founder and CEO of Acquisitions.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer, and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they em

Are Twitter ads still relevant in 2021 and beyond? Today, I talk about why Twitter is an important channel for ads and how I get the most use out of it. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:25] - Twitter is unique in its sharing abilities [00:55] - Twitter ads keep improving [01:26] - Many audiences hang out on Twitter + why it's valuable to me [01:56] - Twitter carousel ads are seeing better performance [02:38] - How I get utility from Twitter + why it's an untapped channel [03:00] - Look for overlooked opportunities [03:54] - Outro   —— ►Register for my FREE webinar and build your dream business: bit.ly/3ARgO1L   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow me on Instagram: https://www.instagram.com/ericosiu/   ►Connect with Leveling Up on social:

In this video, I walk you through transferring your NFTs from OpenSea into the safety of a hardware wallet. I also talk about why it is important to invest in a secure wallet to protect your assets. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:18] - Initiating the transfer [00:48] - Pay attention to gas fees [01:36] - Using Ledger Live [01:56] - After your NFTs have been successfully transferred [02:20] - Why cold storage is important to protect your NFTs [03:13] - Outro ——   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow me on Instagram: https://www.instagram.com/ericosiu/   ————   Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-ma

In this episode, I am going to talk about why I spent $110,000 on this NFT!  TIME-STAMPED SHOW NOTES: [00:00] - Introduction [00:57] - The BAYC(Bored Ape Yacht Club) NFT  [03:00] - The Ape Festival! [04:00] - We all crave for having our own community  [04:33] - The beauty of the BAYC Community [05:11] - The relationship I built with the community is worth it [06:17] - What to expect when investing into something [07:08] - Outro   ——   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow me on Instagram: https://www.instagram.com/ericosiu/   ————   Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/   Leave s

In this episode, I talk about the importance of using an NFT community manager, how they can bolster your NFT project, and how to go about hiring one. TIME-STAMPED SHOW NOTES: [00:00] - Intro [00:42] - Look for NFT-specific community managers on Discord [02:24] - The CMX job board is the best board for NFT community managers [03:27] - Twitter is also a great tool for the NFT community [04:05] - Why the community manager is the most important role for your NFT project [05:22] - Outro   ——   ►Order the Leveling Up book today & unlock FREE bonuses: https://book.levelingup.com/offer   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   ►Start and grow your own agency: https://try.consultingschool.io/growth-chat/    ►Follow me on Instagram: https://www.instagram.com/ericosiu/   ————   Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/

If you want to start an NFT project this episode is for you! Today, Eric provides a breakdown of four different ways to find NFT artists. Based on his own experience of creating his NFT project Leveling Up Heroes, Eric explains the whole process from finding the artist to negotiating the price, getting them excited about the project, communicating your vision, and working with them to completion. To find out how you too can create a successful NFT, tune in today! TIME-STAMPED SHOW NOTES: [00:28] A few of the different reasons people decide to create an NFT project.  [00:53] How to use Dribbble and Behance to find artists. [01:43] How to connect with an artist when you find one that you like.  [02:20] How to look for artists of different communities that have already done NFTs. [03:07] A guide to sourcing NFT Artists on Twitter. [03:43] What to consider when negotiating the price. [03:58] A sneak peek at Eric’s NFT project Leveling Up Heroes.  [04:13] Eric sheds light on the development of his NFTs a

It can be easy to dismiss NFTs as a fad or as unsophisticated cartoons, but doing so would mean missing out on some very exciting developments happening in online investment and the broader digital landscape. In today’s episode, Eric unpacks the key features you should be looking out for when you decide to invest in long-term NFTs. Some of the most rewarding NFTs to purchase are ones that have a built-in sense of community, where you have the opportunity to meet up with other participants and gain access to exclusive events and content. Another key indicator of an NFT that has long-term potential is one that has a clear roadmap for how it plans to develop in the future, whether it’s expanding the brand or hiring increasingly skilled artists to elevate the product. Tune in to hear all about the NFTs that Eric has chosen to invest in and why a long-term mindset is crucial! TIME-STAMPED SHOW NOTES: [00:15] Introducing today’s topic: How to invest in long-term NFTs. [00:46] The exciting time we find ourselves

The Pandora Papers are leaked files from 14 offshore service providers that tie more than 330 public officials, including 35 world leaders, to an offshore fortune. The International Consortium of Investigative Journalism shows how world leaders and public officials use offshore tax havens to hide assets worth hundreds of millions of dollars, resulting in the filing of a massive investigation. While there is a dominant narrative to side with the poor, today on Leveling Up, Eric suggests that hating on the rich is misguided, and suggests that we should filter this information ourselves and think critically about the incentive behind the actions of those involved. To find out more about the Pandora papers, what this means for you as a human being, and how you should think about this, tune in today! TIME-STAMPED SHOW NOTES: [00:29] What the Pandora Papers are and some of the people implicated. [01:14] Who’s behind the leaked files. [01:33] Why Eric believes the media is incentivized to do this. [03:07] How

TikTok has just hit one billion monthly active users, and while it’s great to see a social media company that isn’t owned by Google or Facebook thrive, it’s worth asking what the long-term potential of the company could be realistic. In this episode, Eric looks at the young creators that are succeeding on the platform and unpacks TikTok’s algorithm and its capacity to facilitate videos going viral. Tuning in you’ll hear Eric break down how these creators are achieving success by diversifying into other channels, and how the earning potential of YouTube creators stacks up against those of TikTok. We break down why TikTok lags behind in discoverability and why Eric believes that YouTube has superior long-term potential. Tune in today to get the lowdown on all the social media platforms and more! TIME-STAMPED SHOW NOTES: [00:15] Introducing today’s topic: How TikTok hit 1 billion monthly active users and what that means from a business perspective. [00:58] What the earnings look like for TikTok creators in g