Growth Everywhere | Entrepreneurial Stories | Business Lessons

While Twitter may be old, it is one of the places where some of the smartest and most successful people in the world engage with each other, and it is one of the most helpful social media platforms that exists today. In this episode, Eric gives us some tips on how to make the most of it. Tune in to hear about the power of Twitter advanced search, how to use tweet storms, other best practices, and even formatting tips, to help you level up your Twitter reach.  TIME-STAMPED SHOW NOTES: [00:19] Why Eric believes Twitter is one of the most helpful social media platforms today. [00:52] The first tip: how to benefit from Twitter advanced search. [01:48] How you can make use of tweet storms.  [02:31] Why Eric would choose Twitter over blogging if he was starting today. [02:44] Why you should post links in the comments instead of the tweets. [03:16] Why you shouldn’t just retweet, you should reply. [03:39] How to tag someone in a tweet so that it looks like a tweet and not a reply. [04:01] Formatting tip: h

If you’re looking for a new career, this episode is for you! From TikTok to Snapscan, LinkedIn, YouTube, and Podcasts, there have been a lot of developments in social media recently, and these platforms have evolved to the point where there is a need to develop new roles. Today on Leveling Up, Eric gives a breakdown of four new social media careers for 2021 and beyond; roles that even Eric is currently trying to fill in his own business. To find out what opportunities exist for you, or what new roles you may need to establish in your company, tune in today! TIME-STAMPED SHOW NOTES: [00:22] Eric introduces the topic by mentioning some of the recent developments across different social media platforms.  [00:45] The first new role: native writers who are really good at creating content for one specific platform. [01:36] Short form video creator: for platforms like TikTok, Snapchat Highlights, YouTube Shorts, and Instagram Reels.  [02:20] Content refresher: Updating content that is performing well to improv

A recent report from the Internet Advertising Bureau indicates that US podcast revenues are skyrocketing and are projected to be at over $2 billion by 2023. Today on Leveling Up, Eric breaks down the most important points of this report. Tuning in you’ll hear how the figures in this report relate to Eric’s experiences in podcasting. Find out how brand advertising is approaching parity with direct response and what this means, which content genres are most popular among podcast advertisers, why D2C brands maintain the top advertiser category, and why bigger brands are now buying in. With the growth of the podcast industry and the low competition rates, discover what opportunities you may be missing in the podcast industry today.  TIME-STAMPED SHOW NOTES: [00:26] An introduction to the recent report by the Internet Advertising Bureau on the growth of podcast advertising revenue. [01:01] The types of sponsorships Eric gets for his Marketing School podcast. [01:46] Why mid-rolls are more premium than pre-rol

Today Eric discusses if personality tests are actually helpful from a business perspective. Tuning in you’ll hear about his three favorite personality tests, how they work, and how they differ. Eric gives a breakdown of what these different tests have said about him and compares his personality test results to those of a team member, Noah. Eric explains how these tests can be used to help team members understand each other’s strengths and weaknesses to work well together, as well as identify gaps that can be filled in with other personalities. Find out whether or not personality tests may be useful for your business and how to choose the one that’s right for you. TIME-STAMPED SHOW NOTES: [00:21] Eric explains how personality tests are used in business. [00:55] The personality tests that Eric finds useful starting with Ray Dalio’s PrinciplesYou test.  [01:55] Eric uses the PrinciplesYou test to compare his personality to a team member’s personality. [04:04] How the test can be used to identify gaps and f

How do you start a successful business in the heavily crowded world of CRM? Today on Leveling Up, we talk to Andy Fowler, Cofounder and CEO of Nutshell, a user-friendly sales automation CRM that helps sales reps win more deals with fast onboarding, powerful reporting, and 100 percent free support. He shares some insight into how the business was established, how they developed a reputable sales process for sales automation, and why they made their developers and engineers answer customer calls when they first started out. Tuning in, you’ll learn why Nutshell is different from other CRMs and how, by listening to their customers, refining their product, and providing great service, they have grown into a successful company. Hear why they still make their product team members work with their support team and how they are managing to bring in more customers through helpful content than paid advertising. Tune in to discover how Nutshell has grown to the point that they are bringing in more than five million dollar

Today we are going to talk about the Peter Principle and how to avoid it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are going to talk about the book 7 Powers and how I'm using it for my businesses.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are going to talk why companies should allow side hustles Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are going to talk how to hire A-players consistently with this simple hack. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is Mike Adams, Cofounder and CEO of Grain, a SaaS platform that records, transcribes, and shares highlights from Zoom video calls. Mike shares his history in the tech field, how he came to identify the need for a system like Grain, and how he founded it. He also mentions the many uses and benefits of the platform and its integrations with other platforms. As the founder of MissionU, which was shut down shortly after being acquired by WeWork, Mike talks through that process, the acquisition, and some of the valuable lessons he learned from its success and demise. Tuning in today, you’ll hear the pros and cons of income share agreements as vehicles to provide access to education and training instead of loans, and the importance of transparency. To find out more about Grain, how it makes money, and other insights from Mike as a successful three-time founder, make sure not to miss this episode! TIME-STAMPED SHOW NOTES: [00:14] An introduction to three-time founder, Mike Adams.  [00:57] His histo

Today we are going to talk about NFT and answer the question Are NFTs Dying? Learn more about your ad choices. Visit megaphone.fm/adchoices

While book sales are rarely very lucrative, if you use your book to build an audience it can lead to success in other ways. Today Eric talks about the importance of having a strong message and using that message to build an audience. Tuning in, you’ll hear about why you should consider your book’s total addressable market before you write it, how understanding your audience will help you guide your marketing messaging, and how you can use your book to build your audience through other channels. Find out what we can learn from the success attained by the likes of Russell Brunson, Tim Ferriss, and Gary Vee through publishing books. TIME-STAMPED SHOW NOTES: [00:23] The two things you have to do if you’re writing a book: Have a message and be willing to put in the work. [00:55] Why Eric wrote his book Leveling Up and how it ties in with his life’s mission. [01:57] The importance of thinking about your book’s total addressable market. [02:23] How if the message is strong enough it will spread. [02:57] How u

Today we are going to talk How to Actually Make Money From Podcasting? Learn more about your ad choices. Visit megaphone.fm/adchoices

Why You Should Build Communities, Not Audiences with Tony Whatley In the tech and software industry, there is a lot of skepticism around coaching. Too many people are coaching who haven’t actually achieved their own success. Today’s guest, Tony Whatley, is an exception. Tony is the founder of 365 Driven, a program to help entrepreneurs build and scale their businesses, as well as the author of Side Hustle Millionaire. He tells us how he built a business in the automotive community and sold it for a seven-figure exit before successfully replicating the model for another business, and how he got into the coaching industry after a near-death experience that changed his perspective and his priorities. Learn about 365 Driven, how it works, and how it’s different from other coaching programs, before understanding the difference between communities and audiences, and the importance of building life-long relationships in business. We discuss Clubhouse; how much time we spend on it, and some of our frustrations with

If you have ever thought about writing a book, today’s episode is for you! Eric shares wisdom from his experience of publishing his book, Leveling Up. Tuning in, you’ll hear what you should ask yourself before you write a book, what the publishing process actually entails, and the importance of marketing, as well as the pros and cons of the different publishing models available. While book sales are not a good way to make money, Eric explains the other ways writing a book can help you level up in life and in business.  TIME-STAMPED SHOW NOTES: [00:23] What you should ask yourself if you are thinking of publishing a book. [00:43] Why Eric wrote his book, Leveling Up. [01:13] Why you shouldn’t write a book if your focus is to make money from it. [01:42] Thoughts on whether or not people still read books. [02:09] What goes into publishing a book. [03:29] The differences between self-publishing, traditional publishing, and hybrid publishing. [04:34] The importance of marketing your book. [05:35] Closing

Launchpad Business Case Study: Using One Business To Scale Into Multiple Businesses A launchpad business can be any business without a lot of overhead, where you can use the capital gains to scale into multiple other businesses. Today, we speak with Ben Schneider, CEO, and Founder of Jobmofy, who is doing just that. He tells us about Jobmofy, a premium job platform for remote employees that has made more than €10 million in sales from Facebook ads. He explains what led him to start this business, how its security features make it different from other job platforms, and how it generates income in a number of different ways. He also shares how the business is entirely self-funded from his other businesses. Find out how to know when you’re earning enough to scale into a new business venture and how Ben manages his different businesses in today’s bonus episode! TIME-STAMPED SHOW NOTES: [00:15] Introduction to Ben Schneider, CEO, and Founder of Jobmofy.  [01:09] How Jobmofy is different from other job platfor

Today on Leveling Up, Eric looks at enterprise influencer marketing. He introduces the topic by examining a recent survey of 163 enterprise marketers and their experiences with influencer marketing. Tuning in, you’ll hear about how influencer-created content compares to brand-created content and what kind of success enterprise marketers have achieved through it. Find out what type of influencers you should target, what tool you can use to find them, and which channels you should use.  TIME-STAMPED SHOW NOTES: [00:20] Before we start, don’t forget to subscribe to the Leveling Up Podcast! [00:28] The results of a survey of enterprise marketers and their experiences with influencer marketing.  [01:03] What we can learn from the fact that 71 percent are increasing their budget for 2021. [01:24] How influencer-created content compares to brand-created content. [01:45] Why enterprise marketers should try influencer marketing if they haven’t already. [02:16] A recommended tool for finding influencers, lookin

How Dan Martell Helps SaaS Founders Grow By 216% on Average Today we talk to Dan Martell, the founder of the Saas Academy, which is currently rebranding as Saas Coach. He is renowned for coaching growth-minded B2B SaaS Founders to achieve their perfect exit and for helping those founders grow by 216 percent on average per year. In today’s episode, he shares openly about his struggles with drugs, the law, and even his weight before he managed to turn his life around and become a millionaire by the age of 27. He explains how his approach to both business and his health has produced results on both fronts. We discuss what makes Dan different from other coaches, how Taki Moore has influenced his coaching, and what his new project High Speed Ventures is all about. Hear about the ‘buy-back’ principle that Dan uses to scale businesses, why customer retention is possibly even more important than growth, and how he helped one client grow from 30k - 140k in monthly recurring revenue. Tune in today! TIME-STAMPED SHOW

Why Clubhouse Is NOT The Next Big Thing Despite us investing a significant amount of time on Clubhouse this year, there are good reasons to believe that the new platform will not, in fact, be the next big thing. The chief reasons for this come down to the amount of hours that are necessary to gain any sort of traction, and the competitors that are rising up to challenge Clubhouse in the drop-in audio game. Tune in to hear all about why you can still use Clubhouse, but should avoid going all-in on it. TIME-STAMPED SHOW NOTES: [00:15] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:22] The amount of time Eric has spent on Clubhouse early in 2021. [00:46] Drops in engagement with the platform and the spike in Clubhouse's competitors. [01:27] The difficulty of establishing a user base and how this counts against Clubhouse. [02:29] How copying occurs across these social and business platforms. [02:37] The drop-in audio revolution; no going back fro

How The Morning Brew Co-Founders Hire The Best Media Talent & Think About The Future Today we speak to Co-Founders Alex Lieberman and Austin Rief of The Morning Brew. This daily email newsletter is an entertaining source of news and information for over three million subscribers. From its small beginnings six years ago, this digital startup has grown to the point where Insider Inc. bought a controlling stake in the company for a reported amount of up to $75 million last year. In the show, Alex and Austin give us some insight into how they began working together and grew the company from a small newsletter into a multi-platform media brand. They explain how they built a strong team and managed to level up by recruiting the right people. Hear about the future of newsletters in light of the success of Substack, how they foresee the development of the creator economy, and what business trends they find most interesting going forward. They also share why they are so prolific on Twitter, their thoughts on other pl