Duct Tape Marketing

John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. He shares a passage from the book, then provides his commentary on the reading.

Keynote speaker, musician, and author Brant Menswar stops by to discuss how to choose your purpose. His strategy for identifying your core values helps individuals and organizations hone in on their non-negotiables and begin to engage with the world in a purpose-driven way.

John Jantsch does a solo show on the importance of content in marketing. It's more than just a tactic, it's risen to the strategic level. And you need a solid content foundation before you can begin amassing content like blogs and podcasts. He walks you through how to create a core message and strong website that serve as the base of it all.

John speaks with Matt Cooper, CEO of the online learning community Skillshare. They discuss how online learning has changed over the years and why it's so important for everyone--whether they're employees or entrepreneurs--to continue to grow and learn new skills.

Jeff Fromm, partner at Barkley ad agency and president of FutureCast, stops by to discuss his new book, The Purpose Advantage. He shares why purpose matters for companies, and how to truly become a purpose-driven brand.

Lindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader's Guide, shares the nine criteria that define a successful brand and some tips for creating one.

Tania Katan, author of Creative Trespassing, talks about the beauty of welcoming the messiness of creativity into your professional and personal life. She also shares exercises for tapping into your creativity. 

Melissa Smith, founder and CEO of the Association of Virtual Assistants, discusses all of the value that a VA can provide for an entrepreneur or business owner. She also walks us through the process of searching for, screening, and hiring a VA.

Scott Ayres of AgoraPulse's Social Media Lab stops by to talk about the work he does in challenging social media marketing conventions.

Jeanne Bliss, who pioneered the role of Chief Customer Officer and authored Would You Do That to Your Mother?, shares why business leaders should make every customer service decision with compassion and care (and how to do it).

Scott Young discusses his book, Ultralearning, and shares the principles that empower anyone to learn any skill via aggressive, self-directed learning.

John Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clients, these approaches can take their SEO to the next level.

Jeb Blount, sales acceleration specialist and author of 10 books on sales and leadership, stops by to discuss how to move past objections and get to a yes in sales discussions.

John interviews Aaron Weiche, CEO of GatherUp, a review and customer feedback platform. Weiche shares everything small business owners need to know about reviews, customer experience, and managing their online reputation.

John Jantsch discusses the concept of finding a niche for your business. While some advocate for settling on a niche right away, John suggests a different approach.

Rand Fishkin, founder and former CEO of Moz and current CEO of SparkToro, stops by to share what he's learned along his entrepreneurial journey with others who may be starting their own businesses.

John Jantsch walks small business owners through the value of claiming their Google My Business profile. Plus, he shares the latest updates to the tool that users can and should take advantage of.

John chats with Laura Vanderkam, author of several time-management and productivity books, including her latest, Juliet's School of Possibilities. Here, she shares learnings and takeaways from the book. 

John sits down with Rachel Parker, CEO of Resonance Content Marketing and author of The Content Marketing Coach. They discuss best strategies and tactics involved in producing high-quality content.

John speaks with Grant Baldwin: speaker, author, blogger, podcaster, and founder of The Speaker Lab. Grant shares his in-depth knowledge about all that it takes to get into speaking and how to turn it into a source of revenue (or even a full-time career).