The Entreleadership Podcast

If you use social media to market your business (and really, who doesn’t?), lifestyle and business expert Chalene Johnson says the best way to build your tribe is through something she calls “curiosity marketing.” The goal is to first position yourself as a trusted friend and give your customers just enough information to pique their interest and get them asking questions. That curiosity allows you to engage your customers in an authentic conversation, which then helps create a relationship that, with any luck, leads to a sale. Tune in to find out Chalene’s three golden rules of doing it well. Also joining us are Revelation Real Estate owners Chuck and Angela Fazio, who credit the EntreLeadership Master Series for helping them completely transform their culture and reach $1.4 billion in sales. entreleadership.com/podcast The Ultimate EntreLeadership Reading Guide from EntreLeadership 2018 Small Business Marketing Trends Report from Infusionsoft Want expert help with your business question? Call 844-944

Rachel Hollis, best-selling author and CEO of Chic Media, hesitates to call herself a social media expert, although the mega brands she’s worked with—like Disney, Rubbermaid, and Target—would likely beg to differ. Instead she considers herself a tribe-building expert, and her vehicle of choice to do that? Social media. Whether you love it or hate it, social media is here to stay and, if used correctly, is a powerful marketing tool capable of taking your business to the next level. Tune in to find out the seven highly effective strategies Rachel swears by. Also joining us is EntreLeadership Senior Vice President Daniel Tardy with a useful whiteboard exercise to help keep tabs on your marketing return on investment. entreleadership.com/podcast 7-Day Plan to Triple Your Productivity from EntreLeadership Free Email Templates from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to [email protected]. You could be featured on a future

In the final installment of this special four-part episode, Jen Sievertsen, chief marketing officer of Ramsey Solutions, explains the best way to spend your marketing dollars now. She says the biggest challenge today is breaking through the overabundance of messages competing for your customer’s attention. Her best advice? Simplify, simplify, simplify. Tune in to find out how it’s done. entreleadership.com/podcast The Ultimate EntreLeadership Reading Guide Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to [email protected]. You could be featured on a future podcast episode!

In part three of this special four-part episode, Chic Media CEO Rachel Hollis shares her advice on the best way to spend your marketing dollars now. Rachel says it’s more important than ever to know the language of your demographic and the lifestyle they aspire to. Join us to find out how to do just that. entreleadership.com/podcast Rachel Hollis' website: The Chic Site Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to [email protected]. You could be featured on a future podcast episode!

In part two of this special four-part episode, Ryan Deiss, founder and CEO of DigitalMarketer.com, shares the best way to spend your marketing dollars now. Rather than making your product or brand the focus of your marketing efforts, he says you should concentrate on one thing: your customer. Tune in to find out how to make that important shift. entreleadership.com/podcast Ryan Deiss' website: Digital Marketer Free tool: EntreLeadership Goal Tracker Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode!

In this special four-part episode, we ask marketing pros Pat Flynn, Ryan Deiss, Rachel Hollis and Jen Sievertsen to weigh in on the best way to spend your marketing dollars now. Tune in to find out their top 2018 marketing trends so you can decide how to best connect with your customer—and maximize your budget at the same time. One thing’s for sure: getting the most bang out of every single buck is one trend we can all get on board with. entreleadership.com/podcast Pat Flynn's website: Smart Passive Income Pat Flynn's book: Will It Fly? Free tool: EntreLeadership Goal Tracker Marketing to Millennials from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode!

Bryan and Shannon Miles, cofounders of the wildly successful virtual support provider BELAY, have done what many would think impossible: create a unified and thriving culture among a team made up entirely of telecommuters. Turns out you don’t need to work in the same building—or in some cases, even the same state—to foster excellent communication, unparalleled accountability, and good morale. In lieu of a corporate office, Bryan and Shannon have decided to invest in their team instead of infrastructure. If eight years in business, 60 employees, and 500 contractors are any indication, it looks like they’re doing something really right. Tune in to find out how to do the same in your organization, virtual or not. Also joining us is All Access member Renee Daggett, president of AdminBooks, to highlight what you need to know now about the new tax bill. entreleadership.com/podcast  ELP Small Business Tax Prep Checklist from EntreLeadership Lifecycle Marketing from Infusionsoft Want expert help with your busin

When it comes to shaping a healthy and vibrant culture, Patty McCord—co-creator of the now viral (think over 12 million views) Netflix Culture deck—says most companies are doing it all wrong. In fact, she contends that commonly held “best practices” like performance reviews or limits on vacation time are surprisingly ineffective when it comes to keeping people motivated and engaged at work. Instead, during her 14-year tenure at Netflix, Patty found that people are far more productive when guided by their own logic and common sense rather than antiquated HR policies. Join us to find out how to create a culture of high performance and profitability in your own business, stat. entreleadership.com/podcast  Patty's book: Powerful EntreLeadership Culture Blog Daniel Tardy White Board Session EntreLeader's Guide to Delegation Attract Worksheet: Identify Your Target Market from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You coul

A self-proclaimed professional question asker, Ken Coleman—host of the EntreLeadership Podcast and The Ken Coleman Show on Sirius XM—has conducted hundreds of interviews and has concluded that most of us are in pursuit of the same thing: significance. Simply put, we all want to feel as if we matter, that our life has purpose. And helping you find your calling is something that Ken is downright passionate about. Tune in to walk through his six-stage method of getting to what he calls the “sweet spot”: a pursuit that combines your greatest talent with your greatest passion. Now that’s what we call a dream job. entreleadership.com/podcast   Free audio chapter from Ken's book: One Question 27 Email Templates from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode!

Ever since taking over his family’s business at age 25, Charles Koch has been guided by one singular mantra: Success is one of the biggest enemies of success. Those powerful words have inspired the chairman and CEO of Koch Industries to keep pushing, keep experimenting, keep improving—a state he likes to call “continual transformation.” Koch’s ironclad belief that there is always a way to do it better has helped grow the company into a $100 billion enterprise—one that prides itself, first and foremost, on creating unparalleled value for its customers. And that’s something any business, regardless of size, can aspire to. Join us to hear Charles explain why complacency is never an option and what you need to do to outpace your competition. entreleadership.com/podcast Leadership Growth Assessment from EntreLeadership Marketing to Millennials Guide from Infusionsoft Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future

We all know the creative process is unpredictable at best, but if you ask best-selling author Todd Henry, the one thing you can control every single time is the way you are guiding that work as the leader. Not only is your role more influential than you may realize, says the international speaker on leadership and creativity, but the stakes are about as high as they get. Without clear expectations from you—yet enough margin to allow them to take risks—your makers simply cannot do their best work, which threatens the very lifeblood of your organization. Tune in to find out the two things every creative needs to thrive, as well as what you need to do to lead creatives well. entreleadership.com/podcast Todd Henry's book: Herding Tigers How to Achieve Work/Life Balance from Infusionsoft Read Chapter 1 of Herding Tigers Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode!

Author Jan Jones, who is also the founder and president of Jan Jones Worldwide Speakers Bureau, has found a way to save what no one can ever get enough of: time. Her solution—a can-do-it assistant—may seem like an unnecessary or even a too-expensive luxury, but Jan insists the right assistant doesn’t have to cost a lotand is worth every penny. The bottom line? Time is money. And if you’re spending your time booking appointments or ordering office supplies, well, you’re likely wasting a whole lot of money. Tune in to find out exactly what to look for in an assistant, as well as how to nurture and maximize that relationship so you can focus on the more important (and profitable) task of growing your business. entreleadership.com/podcast The CEO's Secret Weapon EP #153 Suzanne Simms—Qualities to Look For in Leaders The EntreLeader's Guide to Delegation 2018 Small Business Marketing Trends Report Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details.

After years spent traveling the globe working with top CEOs, world-renowned leadership coach and best-selling author Dr. Marshall Goldsmith has discovered a universal truth: We all make mistakes. And oftentimes, even the seemingly inconsequential ones (for instance, not saying thank you enough) can undermine the most skilled, charismatic leaders. Luckily, there are four behaviors you can adopt right now that can help put you on a more successful—and likely more profitable—leadership path. And though Marshall’s advice is simple and straightforward, don’t expect real change to come overnight without some major commitment and determination on your end. As Marshall likes to say, the challenge in life is not the understanding; it’s the doing. Tune in to find out how to make the most of Marshall’s proven and practical methods in your own business. Also, our very own Armando Lopez, Executive Director of Human Resources, joins us to answer your questions. entreleadership.com/podcast What Got You Here Won't Get You

One of the most common misconceptions we all have about leadership is that it’s the same thing as authority, according to lead pastor of North Point Community Church, Clay Scroggins. During his 10-year tenure at the Alpharetta, GA-based megachurch, Clay has learned that nothing could be further from the truth. Instead, he has come to the conclusion that the real currency of leadership has nothing at all to do with being in charge but rather with influence. And that’s really great news, because every single one of us has the ability to be influential. The key is first figuring out who you are. Join us to find out where to go from there so you can start leading today. entreleadership.com/podcast How To Lead When You're Not In Charge The Four Behaviors Cheat Sheet 2018 Small Business Marketing Trends Report Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode!

  If you could only use one word to describe 2017, it would have to be transformation. From politics to technology to the job market, there have been a lot changes this year. Here at the EntreLeadership Podcast headquarters, that’s incredible news. We LOVE change—especially when it comes to helping you transform yourself and your business. It’s like former British prime minister Winston Churchill once said, “To improve is to change, so to be perfect is to have changed often.” With that in mind, 2017 was a banner year. Our guests focused on helping you get better in many areas. To make the most of their sage advice, we’re closing out the year with clips from some of our favorite conversations. They were selected based on number of downloads and feedback from our listeners. We hope you enjoy them! Have a wonderful new year! Seth Godin—Change Your Mind, Change Your Life The Rundown: Marketing master Seth Godin returns to the podcast for an in-depth conversation on change, from why we avoid it to how you ca

After accidentally starting a business (tune in for the whole story!) as a college undergrad, Student Maid founder and CEO Kristen Hadeed has learned a lot about leadership from her mistakes along the way—and you can too. But one of the most important things she’s learned is that no matter what business you’re in, everyone wants the same thing: to feel valued. To that end, she has become passionate about not only growing herself as a leader but also helping her team do the same. Her company may be in the cleaning business, but she likes to say she’s in the business of making her team members better people. You can do the same thing in your own business and if you ask Kristen, the upside is endless. Join us to learn how it’s done. entreleadership.com/podcast How To Create Core Values How To Achieve Work/Life Balance

In part two of our interview, Dr. Michael Gervais dives deeper into the fascinating connection between our mental state and our performance—or as he calls it, “our thinking and our doing.” While it is possible to transform an anxious, unorganized mind into one that is highly disciplined and focused on the moment, there isn’t a quick fix or an easy hack. It’s takes commitment, relentless energy, and a willingness to get way outside your comfort zone. Join us to find out what Dr. Gervais says is the root cause of anxiety—and his proven protocol for overcoming it. entreleadership.com/podcast Decision Making Checklist

You could say that high-performance psychologist Dr. Michael Gervais is in the business of being the best—or at least his clients are. Everyone from the Super Bowl champion Seattle Seahawks to Olympic gold medalist Carli Lloyd and Fortune 100 CEOs has worked with him to maximize their mental game when the stakes have been the absolute highest. But whether you’re on the playing field or in the boardroom, learning how to discipline your mind (warning: it’s not easy but so worth it) can be the difference between your personal best or completely missing the mark. And it all starts by deciding to see the world differently. Join us for part one of this special two-part episode to start learning how it’s done. entreleadership.com/podcast Decision Making Checklist Work/Life Balance

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners

According to Chick-fil-A Vice President of High Performance Leadership and best-selling author Mark Miller, less is definitely not more when it comes to the number of leaders in your organization. In order to effectively manage ever-changing opportunities and growth—not to mention unforeseen problems—the best strategy is to routinely and systematically raise up new leaders to actually create a surplus of them. Hope is not an adequate strategy for building a business, Mark explains, but creating a leadership culture is. We couldn’t agree more. Tune in to learn Mark’s five-step process for creating a leadership culture in your own organization. Also joining us is Dan Ralphs, who holds the unique position of Dream Manager at Infusionsoft. He explains how helping his team members achieve their own personal goals makes them infinitely more engaged in the workplace. entreleadership.com/podcast Leadership Growth Assessment Harness Your Inner Genius: How to Dream Big and Grow Your Business eBook