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In episode #2084, Neil and Eric talk about 7 Marketing Tools For Q3 2022. Discover the best new tools for managing your social media, including Taplio for all your LinkedIn needs as well as Tweet Hunter for scheduling and managing tweets, threads, and more. Learn how Orbit.love can help you organize your community and how Commsor unlocks the power of community-led growth. For all the latest on tips, tools, and gadgets, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Marketing Tools For Q3 2022. [00:25] Learn how Tweet Hunter allows you to schedule tweets, threads, and more. [01:01] The benefits of Sprout Social in managing social media for any enterprise company. [01:22] How Taplio can help you manage your LinkedIn posts. [01:52] Quickly and easily automate your favorite apps and devices with IFTTT (If This Then That). [02:09] Why Orbit.love is a great tool for community management. [03:01] Why Kickbox is a fantastic tool for managing your email marketing. [03:31] How

In episode #2083, Neil and Eric share their reaction to Kevin Rose’s Moonbirds NFT Project earning $400M+ In 7 Days. Tune in to learn more about the project, how it raised its funds, and the type of marketing strategy you should implement for a project like this.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction To Kevin Rose's Moonbirds NFT Project Doing $400M+ In 7 Days. [00:35] An introduction to well-known entrepreneur, Kevin Rose. [01:32] A breakdown of the finances around the Moonbirds NFT Project. [02:36] The type of marketing strategy you need for a project like this. [02:50] Kevin Rose’s marketing strategy and the PROOF Collective. [04:32] How to add value and utility with NFTs. [05:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:42] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Moonbirds NFT Digg PROOF Collective Leveling Up Heroes Subscribe to our premium podcast (with tons of goodies!):

In episode #2082, Neil and Eric take a look at how SEO influences your organic revenue growth. We all want instant results but when it comes to building your SEO, having a little patience is key. Learn how SEO creates brand awareness, why this leads to organic revenue growth, and why the long-term impact of SEO is so powerful! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How SEO Influences Your Organic Revenue Growth. [00:25] How SEO creates brand awareness. [01:19] Why good SEO is so powerful long-term. [02:54] Why you need to be patient with your SEO strategy. [03:16] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:37] Go to https://www.marketingschool.io/live to learn more about our next live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjo

In episode #2081, Neil and Eric break down what you should do when your SEO traffic is flat. If your traffic is flat, it doesn’t necessarily mean that you’re not growing. Instead, it’s probably an indication that some of your pages are going up in rankings while others are going down. Tune in to hear how you can consolidate your content and institute changes to help your traffic grow over time.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What You Should Do When Your SEO Traffic is Flat. [00:24] Why flat traffic doesn’t necessarily mean you’re not growing. [00:45] How to log into your Google Search console and compare traffic on your pages. [01:29] How to update and consolidate your content. [02:49] How these changes will help your traffic grow over time. [03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:14] Go to https://www.marketingschool.io/live to learn more about our next live event!   Links Mentioned in Today’s Episode:   Google Search Con

In episode #2080, Neil and Eric talk about three ways to drastically improve your client retention. Many companies believe that a 30-40 percent churn rate is acceptable when actually this number is far too high. Learn how to identify the top reasons why your customers are leaving, why retention is so valuable, and how to drastically improve your retention levels! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Three ways to drastically improve your client retention. [00:25] Why 30-40 percent churn should be avoided. [00:48] How to use a credit card updater and PayPal to improve retention. [01:31] What it means to have an executive sponsor and how it helps clients. [02:34] How to run Net Promoter Scores (NPS) and solve your retention problems one issue at a time. [03:17] What the book 7 Powers: The Foundations of Business Strategy can teach us about retention. [04:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:27] Go to https://www.marketingschool.io/live t

In this episode, Eric talks with Brett Malinowski about how he grew his YouTube channel to 122 000 subscribers in 90 days, sold out $1.7M in NFTs in 17 minutes, and built a Twitter following of 176 000 subscribers. In our conversation, Brett shares the details of his NFT journey, from first becoming involved with crypto in 2014, to working in film production, to the creation of a hugely successful NFT project. Hear how Brett built the Magic Mushroom Clubhouse Project, the huge profit they made, and why he has reinvested his profits into building NFT projects. Brett explains his passion for NFTs, why he created The NFT Academy, and how his projects are helping businesses leverage the power of NFTs to prepare for Web3. We also discuss why community is much more successful than influencer marketing in the NFT and Web3 space, and the value of platforms like discord for forming valuable networks. To learn more about Web3, NFTs, and how to grow your YouTube channel in a record amount of time, tune in today! TIME-S

In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil & Eric Run Marketing Experiments [00:25] An overview of testing and how to run marketing experiments. [01:11] How Neil and Eric run marketing experiments. [01:48] Why testing different parts of your funnel is key. [02:03] Some of the tools you can use to run experiments. [02:19] How Eric and his team choose which ideas to test using the ICE model. [04:48] Why you should choose the experiments that are easy to implement. [05:13] That’s it for today! Don’t forget to rate, review, and subscribe to the show. [05:26] Go to https://www.marketin

In episode #2077, Neil and Eric describe how to give every text message you send a 30% boost. One simple way to boost engagement is by personalizing your text messages. Learn how best to do this and the many contexts you can apply it to. Listen now to learn more about this quick and easy method! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Give Every Text Message You Send 30% Boost [00:25] The simple trick for boosting engagement on your text messages. [01:12] Some of the contexts for sending these messages. [01:47] That’s it for today! [01:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere

In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and Eric have gotten with both placements, and why manual tends to boost better ROI while automatic helps you scale faster. Tune in to hear the full analysis! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Use Automatic Or Manual Placements on Facebook? [00:25] Why Neil recommends that you test both. [01:01] The long-term benefits of automation. [02:30] That’s it for today! Don’t forget to rate, review and subscribe! [02:48] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprou

In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on your social profiles, which tools to use for different platforms, and why Neil focuses on the channels where he gets the most engagement. For all this and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Manage Your Comments At Scale [00:53] Neil’s process and recommended tools for responding to comments on blogs. [01:20] How to respond to comments on social profiles. [01:31] How assistants can help with managing your comments on social profiles. [02:25] How Neil manages his comments at scale on his various channels. [03:50] The ROI on responding to comments. [04:49] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Akismet Comments Not Replied To Subscribe to our premi

In episode #2074, Neil and Eric discuss why you should care about TikTok search ads. Learn what TikTok search ads have to offer, why TikTok ads are uniquely affordable right now, and why now is a great time to invest. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Care About TikTok Search Ads. [00:25] The high rate of users on TikTok and the massive growth the app has experienced. [01:01] Why now is a great time to be using TikTok search ads. [01:47] What is currently available within TikTok search ads. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:33] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Morning Brew Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a sho

In episode #2073, Neil and Eric talk about effective alternatives to the competitive landscapes of PPC & SEO. Discover the benefits of affiliate marketing, what it means to integrate community and live events, and how you can use social media to your advantage. Tune in to learn how to stand out in an increasingly competitive landscape! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Effective Alternatives To The Competitive Landscapes of PPC & SEO [00:30] Why PPC and SEO are becoming more competitive. [01:30] The benefits of affiliate marketing and how to do it. [02:02] How to integrate community and live events. [03:00] Examples of tools that can help you compete in PPC and SEO. [03:29] How to get mentioned in articles and how this can drive revenue. [04:40] How to determine which social media platform you should be focusing on. [06:03] Eric’s tips for podcasting and how to integrate your different channels.  [06:40] How to use live functions on social media in conjunction with influencers if you’

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business co

In episode #2071, Neil and Eric share their reaction to the 'Virtual Heineken' beer that you can buy in the Metaverse. While the Web3 space is exciting, now may not be the best time to invest in the Metaverse, so tune in to learn more about Heineken’s virtual beer, the Metaverse, and why timing is everything! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Heineken Has Created 'Virtual Heineken', The Beer You Can Buy In The Metaverse. [00:30] An overview of how companies are currently engaging with the Metaverse. [00:52] Why the companies currently buying land in the Metaverse are doing the right thing at the wrong time. [01:18] Why small to medium-sized businesses shouldn’t pursue buying land in the Metaverse. [02:50] That’s it for today! Don’t forget to rate, review and subscribe! [03:00] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodie

In episode #2070, Neil and Eric talk about marketing trends they're excited about for Q2 in 2022. Learn how Cameo is optimizing for business and how you can partner with influencers to boost your marketing. Tuning in, you’ll also hear how Web3 is being featured in marketing strategies, why there’s a need for professional community managers, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Trends We're Excited About for Q2 2022. [00:30] How you can now use Cameo for your business. [01:43] The rise in voice commerce and how to optimize for it. [02:06] The need for community management for NFTs and other Web3 applications. [02:41] Marketing for Web3: what we’ve seen so far and how it works. [04:05] How Neil expects rising interest rates to affect marketing. [04:40] That’s it for today! Don’t forget to rate, review and subscribe! [04:51] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Cameo Subscribe to our premium podcast (with

In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Google Ads is Changing. [00:30] Learn about Performance Max, an ad campaign format that launched a few months ago. [01:24] How Performance Max helps you maximize performance across all the channels. [01:52] The difference between Performance Max and manually using Google Shopping. [02:55] An overview of the benefits of Performance Max. [04:00] That’s it for today! Don’t forget to rate, review and subscribe! [04:13] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!   Links Mentioned in Today’s Episode:   Performance Max Campaigns Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us kn

In episode #2068, we talk about how HubSpot, Shopify, and Morning Brew are showing us where marketing is going! Tuning in, listeners will hear about the latest rollouts from these three big names, as well as why content is still king in 2022.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going. [00:34] A look at the business model at Morning Brew. [01:09] The latest from HubSpot and what they are currently doing for podcasters. [01:33] Shopify's new initiative called Lookbook. [02:18] How content creators are the best way for brands to gain attention. [03:26] Lessons from the best content creators in the game right now. [03:53] That’s it! [03:56] Go to https://www.marketingschool.io/live to learn more about our live events!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro HubSpot Shopify Morning Brew  MrBeast   Leave Some Feedback:    

In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds a lot of enjoyment in the process, and keeping up this habit is something that he values a lot. Tune in to hear about how maintaining the pieces of your business that you are passionate about can improve your life and build future success! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Neil Still Writes His Own Blog Posts. [00:27] Eric's feelings about writing content currently. [00:59] Letting enjoyment drive your writing and other activities. [01:27] How passion can impact the quality of your content. [02:14] Doing what you love as a way to build a better future and more success. [02:58] Comparing Neil's writing versus that of the team that helps him. [03:49] What comprises evergreen content? [04:09] That’s it! [03:24] Go to https://www.marketingschool.io/live to get more info about our upcoming event!   Links Mentioned in Today’s Episode:

In episode #2066, we talk about our weekly content cadence in 2022! Tune in if you want to hear a quick breakdown of how we split our time creating content right now. From podcasts and YouTube videos to the pieces we share on social media, this is bound to offer a little bit of insight to you. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Weekly Content Cadence in 2022. [00:39] Neil's weekly cadence; one podcast episode, three videos, one blog post, and social media. [01:34] Eric's weekly cadence; podcasts, YouTube, Twitter, LinkedIn, and repurposing content. [03:13] Goals for the next 6-12 months for each of our cadences. [03:31] That’s it for today! [03:24] Go to https://www.marketingschool.io/live to learn more.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episo

In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationshi