Marketing School | Digital Marketing | Online Marketing

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Predictions for the Rest of 2022. [00:25] How we expect Facebook to find new ways to monetize. [00:52] Some of the ways that marketing will become more challenging. [02:06] Why marketers will need to become more thoughtful and creative. [02:22] The sizable role that conversion optimization will play in marketing strategies. [02:52] How to attract the right people amidst rising ad costs. [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:39] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  

In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growth, we are so excited about where we might be headed next and the new listeners we will still connect with. Tune in to hear all about the different avenues we think will get us to the next big milestone! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: How We'd Grow Our Podcast to 5M Downloads Per Month. [00:45] Using advertising on other podcasts as a way to boost subscription. [01:02] Increasing guest interviews as a way to cross-promote and induct new followers. [01:20] Talking about a broader range of subjects as a way to reach a wider audience. [01:59] Why podcast networks might be the next big thing. [03:05] Thinking about the opportunity presented by email advertising. [03:15] The simple equation of appearing on other podcasts and linking back to your own. [04:05] Twitter and LinkedIn threads; doubling down on existing audiences.  [04:50] That’s

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a little bit easier for you. From the initial questions to drilling down deeper to better understand candidates, if you want to find the right person, you have come to the right place! TIME-STAMPED SHOW NOTES: [00:24] Today’s topic: How to Screen For SEO Talent in 2022. [00:26] Enquiring about past experience and traffic increases. [00:55] Going deeper on the methods for increasing traffic. [02:05] Why follow-up questions can be so effective for vetting hires. [02:32] Screening candidates and finding out their long-term goals and true strengths. [03:52] Questions to ask about recruiting and team building. [04:10] That is it for today! [03:24] Go to marketingschool.io for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketing

In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy shouldn’t be associated with shame or stigma. Tune in to learn about our experience with making tough decisions and how to make the best choice based on your situation.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: On The Verge of Bankruptcy, What Do You Do? [00:30] Eric’s experience with Single Grain and how they turned the company around. [01:37] How to evaluate what your outcome will be depending on the decision you make. [02:09] Why your decision will depend on your circumstances and your stage in life. [04:14] Why there is no shame in bankruptcy. [04:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Fee

In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking too

In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding great talent and discover why referral recruiting is so effective, even in a big company. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where To Hire Incredible Marketers in 2022. [00:35] How to use LinkedIn to find excellent marketers. [01:37] Learn why referral recruiting can be so impactful. [02:52] How to use your team to find great talent. [03:32] An overview of how we’ve been finding talent to help grow our Web3 department. [04:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Stripe Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episod

In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hit, but you can do your best to prepare for it! Tune in to hear our recommendations for how to prepare your business for a recession, from increasing your conversion rate optimization to investing in your relationships and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Prepare Yourself & Your Business Against A Recession. [00:25] The definition of a recession. [00:58] Why we expect a recession soon. [01:11] How to use conversion rate optimization to prepare for a recession. [01:57] Why you shouldn’t try to predict a recession. [02:24] Why you should be optimizing for relationships. [03:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:31] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://ww

In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach to marketing, and you need to try out different things to figure out what works for your brand. Tune in to find out how to use the 'spray and pray' approach, combined with analytics, to hone in on what will work best for your product! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Spray and Pray, the Best Way to Get Started with Social Media. [00:30] The benefits of the ‘spray and pray’ approach, and how to do it. [02:36] Why you need to keep analytics in mind when taking the ‘spray and pray’ approach. [02:48] How many channels to use the ‘spray and pray’ approach on. [03:10] Understanding the RICE framework and how to use it. [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:00] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (wit

In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and marketing departments find themselves needing to adapt. Listen in to hear what you can expect in the coming months and what helpful steps you can take to protect yourself and your business, while also learning how to identify unexpected opportunities. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where We Think The World Is Headed (And What To Do About It) [00:25] How rising interest rates will affect businesses and marketing. [01:29] How to find places where you can get underpriced attention. [03:33] Making preparations for cutbacks. [03:56] Some advice from Warren Buffet. [04:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:30] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Marketing School Episode #2070: Marketing Trends We’re Excited About for Q2 2022 Ma

In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Musk certainly has the funds to do it. Tune in to hear what you can expect if this deal goes through! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Elon Musk Offering To Buy Twitter [01:06] Why it might be difficult for Elon to buy Twitter. [01:47] Some of the changes that might take place if Elon buys Twitter. [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Ev

In episode #2094, Neil and Eric talk about what you should never do when you're selling (how to lose a deal). The key to having a good relationship with customers is by instilling confidence. Learn how humility, a mentality of underpromising and over-delivering, as well as good communication will help you maintain fantastic long-term relationships with your clients! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What You Should Never Do When You're Selling (How To Lose A Deal). [00:29] How overpromising and underdelivering can kill a deal. [01:14] Why instilling confidence is essential. [02:28] The level of communication that you need to maintain with your customer. [02:40] How to ensure that you add value to your communication with clients. [03:03] How to make each of your follow-ups a marketable moment. [03:36]  Don’t forget to rate, review, and subscribe to this podcast and text us at 310-349-3785! [03:59] That’s it for today! [04:29] Go to https://www.marketingschool.io to learn more!   Links

In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all nee

In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mistakes and experiments.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Keep An Eye On Your Competitors in 2022. [00:25] Why it’s essential that you stay up to date with what your competitors are doing. [01:05] How to use SimilarWeb to measure what your competitors are doing. [01:36] Why WayBackMachine is a great free tool for AB testing. [02:01] Use Ahrefs to grow your search traffic. [02:28] Follow your competitors online and use Facebook’s ad library. [02:39] How to use SocialBlade, TubeBuddy, and vidIQ for YouTube insights. [02:51] How to get feedback on your competitor’s site as well as your own with UserTesting.  [03:28] How to implement qualitative feedback.  [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:16] Text us at 310-349-3785. [04:29]

In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is always a work in progress. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Come Up With The Perfect Messaging For Your Product. [00:28] How your messaging will impact your conversion rate. [00:45] How to identify what you should emphasize within your copy. [02:30] Why you need to keep tweaking your messaging. [02:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Optimizely VWO Crazy Egg Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connec

In episode #2090 Neil and Eric talk about how to pick a marketing channel when there are so many to choose from. In order to build an omnichannel approach, you need to choose which channels to prioritize. Tune in to learn which channel you should leverage first and how to identify what works best for you.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: With So Many Marketing Channels, Which Channel Should You Pick? [00:25] Why an omnichannel approach is inevitable. [00:49] How to choose which channels to leverage first. [01:49] Identify where your audience is hanging out and what is best for your medium. [03:08] Why you need to repurpose your content for different channels. [03:29] Why you need to post natively to your channels. [03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:03] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   SEMrush Gary Vee: How To Make 64 Pieces Of Content In A Day Subscribe to our pre

In episode #2089, Neil and Eric talk about the challenges of podcasting. The level of saturation in the podcast market has increased dramatically in the past five years, making it increasingly difficult to stand out and become popular. Tune in to learn about the biggest challenges facing podcasters, and the most effective methods for growing your audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Challenges of Podcasting. [00:50] Why it’s becoming more difficult to make your podcast popular. [01:23] Why it’s more difficult to drive conversion from a podcast than a website. [01:42] Some effective methods for growing your podcast. [02:27] Why podcasts are effective for brand promotion and high ROI strategies. [02:49] How podcasts help build community and decrease sales cycles. [03:11] A reminder of how long it takes to grow a podcast audience. [03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:41] Go to https://www.marketingschool.io to learn more

In episode #2088, Neil and Eric talk about ad channels to consider for this year. We share the excellent ROI we’ve been generating through TikTok, as well as how to get the most out of advertising on Quora. Learn about when to remarket your content through platforms like Google and why you need to pay attention to where your audience is spending their time. Tune in for some great tips on how to get the most out of ad channels this year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Ad Channels To Consider For This Year. [00:34] Why now is a great time to advertise on TikTok. [01:14] How to get the most out of advertising on Quora. [01:40] Why you need to pay attention to where your audience is. [02:00] Other ad channels to consider like Amazon, Twitter, and Pinterest. [02:39] Why Next Door is great for targeting mothers. [02:50] Other advertising streams outside of platforms like email and podcasting. [03:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:14

In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you’ve mastered marketing for Web 2.0, then you can market Web3! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Web3 Marketing Differs From Web2 Marketing. [00:27] Why the same concepts, principles, and strategies apply to Web3. [01:29] Why we won’t be using the term Web3 in ten years. [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:09] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     The NFT World is getting more competitive everyday, and you don't want to get left behin

In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you’ll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they’ve experienced from working remotely over the past ten years. He also shares some of t

In episode #2085, Neil and Eric talk about how Netflix’s stock tanked 35%, and what this means for marketers. For years Netflix had a competitive advantage as a unique streaming service. Learn how always trying to displace your own business can help you stay ahead, and what marketers can learn from Netflix’s recent dive. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Netflix's Stock Tanked 35% in 1 Day. Here's What it Means For Marketers. [00:50] Why this dip in Netflix’s value was inevitable. [01:24] How Netflix lost its competitive edge over other companies. [02:04] Why being unique is easier to market and results in quicker growth. [02:50] Why you should always be trying to displace your own business. [03:37] Go to school.io/talent to learn how you can join our Talent Collective! Use promo code MS100 [03:37] Don’t forget to rate, review, and subscribe to this podcast! [03:57] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Netflix Subscribe to o