Marketing School | Digital Marketing | Online Marketing

In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Day in Life of a Newbie SEO [01:05] Eric made Light Show Videos and thought the site was going to be a hit. [01:30] He thought people would want to see laser light shows from music festivals. [01:48] He did keyword research and found high volume keywords. [01:58] Then he created content by finding YouTube videos of light shows and writing about them. [02:32] He then started reaching out to similar sites and got a few cross-links. [02:50] He ranked #1 for keyword “light shows”, but he found that he wasn’t making money. [03:20] Neil created a job board, but he wasn’t getting any traffic. [04:08] He also did outreach and tried to mak

In episode #897, we discuss raising money through Angel Investors. Tune in to hear how you can get your business initial funding. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find an Angel Investor [00:34] Go to AngelList. [00:45] This is the easiest way to get started. [00:52] Eric just raised his original money through friends and family. [01:10] Eric only asked other entrepreneurs, so it wasn’t as awkward. [01:17] Y Combinator Safe Note is a simple agreement for future equity. [01:34] It took him 2 weeks to raise $100,000. [01:51] Find relevant investors (those who understand your field). [02:18] You have to be ok with getting a “no”. [02:40] Look up how other major businesses raised money. [03:30] When raising money through Angel Investors, make sure your pitch is so

In episode #896, we discuss Facebook ad hacks. Tune in to hear the 7 hacks that will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Facebook Ad Hacks That'll Crush it in 2019 [00:33] 1: Run Messenger ads, as they are inexpensive. [01:07] 2: Turn off Instagram ads when running Facebook ads. [01:22] You will get the lowest ROI on Instagram. [01:35] 3: The story ads are performing well, so try one before they become too popular. [01:48] 4: Make remarketing videos. [02:00] 5: Facebook has an A/B testing option that you should try. [02:18] 6: Click on your competitors “Info & Ads” link that will help you compare stats. [03:31] 7: Don’t just duplicate your ads. [03:50] Share one page post and stop splitting social stats. [04:20] That’s it for today! [04:26] Go h

In episode #895, we discuss useful YouTube ad hacks. Tune in to hear which hacks will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 YouTube Ad Hacks That'll Crush it in 2019 [00:35] 1: Make an offer with a countdown. [01:00] 2: Use YouTube to drive people to another video, instead of your site. [01:30] This is a less expensive CPA. [01:43] 3: Use a tool like TootBuddy, which allows you to find your tag rankings and other useful stats. [02:11] 4: Drive ads to your videos for higher engagement. [02:41] 5: Use videos for retargeting. [02:52] Cram your message in as quickly as possible. [03:18] 6: Drive ads to a sort of “choose your own adventure”. [03:40] The options allow the customer to customise their experience. [03:53] 7: Custom Intent Audiences are grea

In episode #894, we discuss the best conversion hack. Tune in to hear how you can turn visitors into leads. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Hack to Converting Visitors into Leads [00:38] The company Groove had a business called, “Crew”. Crew had a quiz called, “How Much to Make an App?” [01:00] Quizzes tend to increase conversions. [01:20] The Ask Method is about the method of uses questions and quizzes to increase sales. [02:15] Try Lead Quizzes and Outgrow to create quizzes. [02:32] Make sure your questions provide value to your visitors. [02:52] When it comes to leads, there are various ways to follow up. [03:05] Eric uses email to follow up. [03:32] Neil likes to schedule phone calls with leads. [03:48] That’s all for today! [03:51] Go here to see

In episode #893, we discuss the secret to Facebook marketing. Tune in to hear the secret to Facebook’s algorithm. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Secret to Facebook's Organic Algorithm [00:38] Everyone thinks it’s about getting likes and shares. [00:56] There is no way to guarantee that everyone will see status updates. [01:15] Focus on getting the highest number of comments on your posts. Facebook values comments. [01:50] The key is asking the right question. [02:50] The whole purpose of social networks is to be social. [03:20] Be creative. [03:40] Don’t forget to engage with people yourself. [04:10] That’s it for today! [04:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month.

In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Have to Try This Marketing Strategy in 2019 [00:40] The Blue Ocean Strategy assumes that a red ocean means blood in the water (a lot of competition), whereas a blue ocean means less competition. [01:30] Hubspot got into the CRM space a few years ago. [01:56] They coined the term “inbound marketing”. [02:42] The web is changing. [03:10] Infrastructure and engineering are easy now, because of AWS and being less costly. [03:15] Freemium is a way to separate yourself from the crowd. [04:22] Start in the blue ocean before diving into the red. [04:55] Content marketing is hard to get into, because so many people are doing it. [05:15]

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!  In episode #891, we discuss content marketing hacks. Tune in to hear hacks that will help you crush it in 2019. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Content Marketing Hacks That'll Crush it in 2019 [00:36] 1: The Skyscraper Technique. [00:49] Producing posts or videos better than the top ranked results. Google the method. [01:19] 2: Take your most popular content and update it. [01:41] Improving content will keep your rankings up. [02:00] 3: Stand out from everyone else. Find ways to be different. [02:44] 4: Don’t solely focus on text-based content. [03:12] 5: Have an omnichannel approach. [03:28] Google the Content Reusage Framework to give you some guidance on this. [03:55] 6: Use Clickflow to A/B test your headlines. [04:08] 7: Do keyword research with Ubersuggest

In episode #890, we discuss social media hacks. Tune in to hear which hacks will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Social Media Hacks That'll Crush it in 2019 [00:33] 1: Have an omnichannel approach. [01:18] 2: Use the “Info & Ads” button on Facebook, this will help you see the ads a given person is running. [01:35] 3: Do live streams. [01:57] 4: Encourage comments and respond to them. [02:30] 5: Collaborate with others who have similar audiences. [03:45] 6: Remarket everyone who didn’t check out on various social sites. [04:05] 7: When running ads on YouTube, make sure you split your ads between different channels, so it won’t affect your watch time in the long term. [04:19] That’s it for today! [04:22] Go here to see how many downloads the sho

In episode #889, we discuss 7 SEO hacks. Tune in to hear how you can crush it in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 SEO Hacks That'll Crush it in 2019 [00:35] 1: Have a sidebar within your blog and link to your cornerstone content. [00:55] 2: Don’t forget about footer links. [01:05] 3: Take the terms for which you rank and use a keyword research tool. Find the long-tail phrases and put them into the page that is ranking. [01:50] 4: Amazon Polly will help you increase dwell time on your site. [02:15] 5: Build a brand. [02:30] Make sure people return to your site to build a strong brand. [02:58] 6: Our mutual friend has a Wordpress Plug-in called YouTube Subscribe. Use this to embed other people’s videos, but have the subscribe button link to your channel. [04:30]

In episode #888, we discuss Google Ad hacks. Tune in to hear how you can crush it in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Google Ads Hacks That'll Crush it in 2019 [00:45] 1: Custom-intent audiences. [01:01] Anyone searching for “red shoes” can get a red shoes ad. [01:20] The CPA is low. [01:30] 2: Create a remarketing video for all the people that didn’t check out. [01:50] Do an opposite pitch in this video. [02:10] 3: Don’t forget to connect your YouTube ads with analytics. [02:50] 4: Stop driving people back to the same landing page. [03:27] 5: Don’t forget about CPA bidding. [03:42] Once you get a few conversions, switch your bid amount. [04:15] 6: Run ads on Gmail. [04:35] 7: Don’t forget about Google Display Network Responsive Ads. [04:55] Have a respon

In episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite [00:40] Fortnite is free to play. [00:55] Freemium is a great way to entice people. [01:12] Acquire the volume first, then collect revenue. [01:30] You don’t have to be perfect right off the bat. [01:40] Adapt and add new things later. [02:08] Fortnite has taken elements from other games. [02:41] They use channel-based marketing. [03:55] Don’t forget to engage with your community. [04:25] Especially talk to the most popular people in your community. [04:49] There’s no such thing as bad press. [05:05] Neil has gotten bad press before, but it didn’t matter

In episode #886, we discuss what you can learn from the Chinese. Tune in to hear why “copying” isn’t a bad thing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Can Learn From the Chinese About Business [00:35] Eric has been reading a book AI Superpowers. [00:54] As China was becoming a big world power, they had a lot of catching up to do when it came to the internet/technology. [01:15] So, there was a lot of copying. [01:28] Look at what other people are doing and out-execute them. [02:05] Copying caught them up, but now they are the innovators. [02:20] The Chinese don’t just work five days, 9-5. [02:35] If you love what you’re doing, you won’t get burned out. [02:50] You don’t need a life. [03:10] The Chinese work 9am-9pm, 6 days per week. [03:33] Eric and Neil work

In episode #885, we discuss how sending fewer emails will actually generate more traffic. Tune in to hear why you should send fewer emails. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Sending Fewer Emails Will Generate You More Traffic [00:40] Gmail and other providers all have filtering systems in place. [01:30] Stop emailing people who do not open your emails on a regular basis. [01:45] Mailchimp will help you figure out which people to cut from your list. [02:25] Convertkit has tools that will help you with this, as well. [02:54] Look at your email list and make sure you’re not sending emails to a general account and prune any of those addresses from your list. [03:45] Email isn’t dead yet, so it’s important to look at this! [03:49] That’s it for today! [03:53] Go here to

In episode #844, we discuss how to start the year off strong. Tune in to hear what you can do to have a solid 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Start Off Strong in The New Year [01:03] Eric likes to look over his year and see what worked and what didn’t. [02:15] Neil wants you to have three weekly marketing meetings (Monday, Wednesday, and Friday). [02:25] Your team can keep reflecting on the past week and what they could improve. [03:00] Team members should submit ideas and then implement them each week. [04:20] Block off time for different tasks. [05:50] Take different elements of our ideas that resonate with you and put them into play. [05:57] That’s it for today! [06:01] Go here to see how many downloads the show is getting. Also rate and review to hel

In episode #883, we discuss the one thing you have to do to dominate in the Google rankings. Tune in to hear how you can succeed. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Have to Do This in 2019 if You Want to Dominate Google [00:34] Branding is so important. [01:02] If you have a strong brand, Google will rank you higher. [01:10] Check your ranking with Google Trends. [03:13] The only way to build a brand is to be omnipresent. [03:33] You have to market in all aspects, but you have to stick with it for years to be successful. [04:25] Coca-Cola took years before they were the hit brand they are today. [04:50] Be methodical and see what resonates with your audience. [05:06] That’s all for today! [05:10] Go here to see how many downloads the show is getting. Also rate and

In episode #882, we discuss which SEO strategy you shouldn’t ignore. Tune in to hear how you can beat everyone to the punch with this newer form of SEO. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: If You Ignore This SEO Strategy You've Already Lost [00:35] The big trend right now is YouTube SEO. [01:06] The one thing that isn’t competitive right now is YouTube SEO. [01:45] On YouTube there isn’t a long waiting period to achieve results. [03:00] Put your ads on a different channel, so it doesn’t affect your watch time. [03:25] Optimize your video by putting keywords in the description and title. [03:40] Include a transcript via an SRT file. [03:51] Rev is helpful for this task. [04:48] Tube Sift is helpful for searching keywords. [05:15] Consider your thumbnail image and make su

In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What No One Tells You About Content Marketing [00:35] The key isn’t just writing new content and promoting it. [00:55] You have to update your old content. [01:07] Kill off your irrelevant content. [02:05] Have a methodical process for updating and repurposing your content. [02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly. [03:37] You should be evaluating your content once per year, but ideally once every few months. [04:09] That’s it for today! [04:13] Go here to see how many downloads the s

In episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram. [01:05] On Instagram story ads, people are encouraged to swipe up for more info. [01:12] They are then led to a landing page, where they can opt-in to emails. [01:17] After that, they get to see the training video. [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once. [01:55] Build a connection with people before you pitch them. [02:20] Send people to pre-sales pages. [02:40] Don’t be shady. [02:5

In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Truth About Content Marketing and Success [00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run. [00:55] It’s better to create evergreen content. [01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product. [01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed. [02:12] Once you get one channel working, start building out to become omnipresent. [03:04] Everytime we have tried creating viral content, it never works. [03:40] You have to spend more time and effort