Marketing School | Digital Marketing | Online Marketing

In episode #918, we discuss how to find your passion. Tune in to hear how we found ours and you can too! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find Your Passion [00:38] As a kid, Neil thought he wanted to be a Doctor. [00:54] At first, he just wanted to make money, but that wasn’t a good way to find his passion. [01:25] What you’re naturally good at, tends to be what you are passionate about. [01:40] It makes it feel less like work, when you enjoy what you do. [02:15] When Eric was 9, he stole his mom’s credit card and signed up for MSN. [02:35] He then learned HTML and built his own site. [02:45] Once big games started coming out, he began to play them and was really good at them. [03:00] He thought he could be a professional gamer, but that wasn’t a career then.

In episode #917, we discuss 7 ways to get cheap marketing labor. Tune in to hear where you can find quality, affordable workers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Ways to Get Cheap Marketing Labor [00:35] 1: Upwork. [00:45] This is a way to find the best freelancers out there. The best ones are usually the freelancers who have made the most money. [01:10] 2: Check forums and communities on social media sites and blogs. [01:45] 3: Craigslist is another good resource. [02:02] You can find great writers and interns through this site. [02:22] 4: Sites like Moz have lists or tools to find digital marketing providers. [02:58] 5: Check college boards. [03:26] 6: Post a job listing on your podcast or blog site. You will be surprised. [03:57] 7: WeWorkRemotely is a place to

In episode #916, we discuss the key to marketing. Tune in to hear what makes us so successful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Key to Marketing! [00:35] The key is consistency. [01:00] We not only talk about an omni-channel approach, we use it ourselves every day. [01:25] The people who are best at marketing have a focused message. [02:01] We have never missed one day of recording Marketing School. [02:25] Though we are not the smartest or richest, we are successful because we are consistent. [02:36] We figured out what we loved, so it makes it easy to remain consistent. [03:40] When we wake up in the morning, we are happy. [04:22] The goal of life should not be to make money, but to find something you enjoy doing. [04:30] That’s all for today! [04:39] Go here

In episode #915, we discuss what you can learn from Tai Lopez and Grant Cardone. Tune in to hear what they could teach you about marketing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Tai Lopez and Grant Cardone Can Teach You About Marketing [00:40] You will notice that guys like Tai Lopez are flashy. [00:50] They also produce a lot of content. [01:45] Guys like Tai know how to target the right people. [02:02] He also repeats core messages over and over. [02:25] Tai knows his audience. [03:02] Grant Cardone has his own studio. [03:14] It would seem he and Tai spend a lot of money on the content they create. [04:06] We do the similar things in that we repeat core messages and know our audience. [04:30] Tai Lopez is known for his social media presence. [04:40] Instead of as

In episode #914, we discuss our best Twitter traffic hacks. Tune in to hear how we drive traffic with Twitter. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Twitter Traffic Hack [00:54] If you can get people engaged, they will visit your site. [01:21] Eric makes lists of people he enjoys following. [01:35] When someone writes a tweet storm, he likes to jump in and get a conversation going. [02:21] When you link up to an article through a tweet, it drives traffic. [02:37] The best source of traffic is a clip of a video that directs to the full video link. [02:47] People who watch a video are more likely to convert. [02:59] That’s all for today! [03:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million download

In episode #913, we discuss how you can produce blog posts people will want to read. Tune in to hear how you can get more hits. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Only Produce Blog Posts People Want to Read [01:00] Content marketing is hit or miss. [01:15] A lot of the content we produce does not get read. [01:42] Go to BuzzSumo and it will show you your competitors most popular content. [01:50] Also try UberSuggest, which will help you track keyword trends. [02:00] Ahrefs will show you Google’s most popular search results, so you can see how your competitors rank. [02:11] Google Search Console is another great tool that helps you figure out what keywords and topics to go after. [02:48] Take all of your information that you have gathered using the above tools and

In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage [00:45] Omni-channel is the number 1 marketing channel you have to leverage. [01:10] The market is so flooded, that you have to have an omni-channel approach. [01:30] The content re-usage framework explains how to take on this approach. [02:00] Have a process to follow, it will make work and life easier. [02:15] Create processes for each type of marketing. [02:45] This is the way to create more quality content at scale. [03:00] Don’t be too rigid with your process. [03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts. [

In episode #911, we discuss how you can juice LinkedIn. Tune in to hear how to use this site to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Juice LinkedIn [00:45] No one ever talks about LinkedIn. [01:06] The organic reach is extremely powerful right now. [02:00] Eric made a video, posted it on LinkedIn and tagged several relevant people. That post got a ton of views with little effort. [02:25] It’s hard to get that same amount of reach on Facebook. [02:37] LinkedIn is hungry for video content, so upload any kind of video and you will get traffic. [03:30] Get people from your company to engage with your post. [03:48] Timing doesn’t matter on LinkedIn. [04:18] If you and your team share WiFi, jump off the network to engage with your posts, that way the like

In episode #910, we discuss how and if podcasting can make good money. Tune in to hear how a podcast may be a lucrative endeavor. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads) [01:08] Joe Rogan’s podcast gets 100 Million downloads per month. [01:21] The podcast makes $40 Million a year. [01:40] We are not interested in monetizing our podcast, as we are not going to make anywhere near that much money. [02:28] When Neil spoke at a recent conference, people inquired about the free event in LA. [02:47] More than ten people approached Neil about the LA event. [03:00] Podcasting is good for branding. [03:35] They don’t want to pollute the brand by advertising on the show. [03:47] When creating a podcast, you sh

In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How SEO Will Change in 2019 [00:46] Content marketing is going to change. [01:02] Unless you are writing something that is new, it won’t rank. [01:20] If you want to stand out, try “newsjacking”, which is jumping on a trend and using it to advance your own cause. [02:28] Voice search is increasing in popularity. [02:31] By 2020, half of all searches are going to be voice searches. [02:45] Check out Backlinko for advice on how to prep your business for voice search. [02:51] Amazon Poly will take all your long-form text and turn it into an audio file. [03:06] Amazon Poly increases dwell time on your site. [03:30] YouTu

In episode #908, we discuss why hard work isn’t the sole factor in success. Tune in to hear what success is actually made of. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Hard Work Isn't The Key to Success [01:02] Just because you put in hours, doesn’t mean you will be successful. [01:45] The key is working more efficiently, not more. [01:54] Neil doesn’t schedule meetings on Fridays. [02:35] Always make time for yourself. [02:42] If you’re creative, you can be successful. [03:00] In order to scale, it’s important to have processes. [03:15] Hire people who are smarter than you. [04:26] When hiring, ask yourself if you would work for this person and if you admire them. [05:15] If a person’s references don’t check out, it’s a big red flag. [06:04] That’s it for today! [06:10] G

In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can [00:38] We are going to be talking about an omni-channel approach a lot more this year. [01:30] To get the most out of your content, repurpose it and spread it across several different mediums. [02:00] You will generate more traffic and leads by repurposing content. [02:15] Check out the Content Re-usage Framework. [04:18] Eric reached out to Ahrefs to promote the podcast. [04:30] The cross-promotion was beneficial to both parties. [05:03] That’s it for today! [05:10] Go here to see how many downloads the show is getting. Als

In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Being Dumb Will Make You More Money [00:50] You don’t have to be good at everything to do well. [01:08] Eric can’t code and he’s not detail oriented. [01:25] He is aware of what his talents are and where he could improve. [01:45] Neil is good at HTML and PHP, but “sucks” at management. [02:45] Neil’s mom told him he had no common sense. [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate. [04:10] Make sure you hire the right people who will excel at things the you do not. [05:15] Be really good at what you enjoy and find peopl

In episode #905, we discuss how digital marketing will change in 2019. Tune in to hear what changes are on the horizon. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Digital Marketing Will Change in 2019. [01:10] Marketing is shifting in ways that many people don’t appreciate. [01:25] When we started, not a lot of people were doing content marketing, but now there is too much content. [02:10] Google ranks content based on quality and newness. [03:00] Neil has been doing a lot of live videos lately. [03:35] One piece can become ten thanks to content repurposing. [04:45] Leverage an omni-channel approach. [05:00] Leverage the personal approach, as well. [05:48] In 2020, voice search will be 50% of all searches. [06:30] Machine learning is also on the rise. [07:00] That’s it fo

In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Marketing Really Just Marketing? [00:40] There is someone from Pinterest who talks about how everything is just an engineering problem. [00:50] Isn’t marketing just another engineering problem? [01:14] Who would be better at marketing: a person or a machine? [01:35] Marketers are also the people that come up with ways to automate marketing. [02:10] If you look at Google, it was created by Engineers. [02:25] Engineers are the ones solving a lot of problems. [02:35] People that are running marketing nowadays are “growth hackers”. [03:00] Dropbox grew through a referral program. [03:30] Eric and Neil need Engineers to help th

In episode #903, we discuss how to recover from an algorithm update. Tune in to hear how you can prevent your traffic from going on a permanent decline. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: I Got Hit by a Google Algorithm Update and I Can't Recover [00:54] If your traffic isn’t going back up, you need to diversify. [01:08] Try different forms of SEO (YouTube). [01:20] An omni channel approach is so important. [01:47] It’s helpful to be paranoid as a business owner. [02:01] Once you get one channel working, move on to the next best channel. [02:35] Once you have diversified, you can afford to take more risks in the future. [02:51] You used to be able to achieve success through one channel, but times have changed. [03:31] The average millionaire has 7 revenue streams. [04:

In episode #902, we discuss how to meet millionaires. Tune in for tips on how to ingratiate yourself with the wealthy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Meet Millionaires [00:41] Millionaires go to events that have a cost associated with them. [00:54] A lot of millionaires go to Summit. [01:15] TED attracts a lot of wealthy people. [01:53] Eric likes to plan out what events he is going to attend each year. [02:10] He is going to an EO University event in Portugal. [02:23] If you just try to meet them just for the sake of meeting wealthy people, you will be unsuccessful. [02:45] You will attract people with money if you offer solutions they may not have thought of. [03:13] Don’t charge for advice or services, just offer your help. [03:33] Neil met a wealthy guy

In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Control Page 1 of Google (Not Just Rank #1) [00:38] Why not rank #1 and #2? [00:52] Neil’s stamp occupies both Quicksprout and Neilpatel.com, so he has twice the authority in the rankings. [01:10] Ranking 0 means you can occupy the answer box. [01:32] A lot of this comes down to title tags. Google looks at who is generating clicks. [02:00] Use Clickflow to check your pages and run A/B tests. [02:15] Don’t duplicate your content. It can be similar, but not the same. [02:33] This will also help when cross-linking. [02:52] 8 out 10 will read your headline, only 2 out of 10 will click through and read the rest. [03:05

In episode #900, we discuss how to do SEO without building links. Tune in to hear what other types of SEO you can do. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Do SEO Without Build Links [00:40] If you have a good product, you don’t have to fight for links, content, or attention. [00:56] Ubersuggest is popular in and of itself. Link building wasn’t necessary. [02:06] Use Ahrefs or SEMRush to see how your site and keywords are ranking. [03:00] Leverage social sites to get more press. [03:15] Reddit has subreddits for everything and is a great resource. [04:18] Our sites already have domain authority, so our tactics will be different. [05:00] Eric’s team is planning to create more products and sites that are practical. [05:56] There are paid tools that have more feat

In episode #899, we discuss how to self-motivate. Tune in to hear how you can stay motivated each and every day. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Self-Motivate [00:55] If you’re truly passionate about your product, it will keep you motivated. [01:13] Do what you love, so it never seems like work. [02:05] With each new project/domain, Eric learned something new. [02:46] As long as you’re improving over time, you will eventually reach your goal. [03:25] When Neil worked on projects he hated, he wasn’t motivated. [03:44] Enjoy what you’re doing, because money isn’t enough of a motivator for most people. [04:00] If you need more money, cut back on things in your personal life. [04:15] Read the book, Scaling Up. [05:10] Figure out what is important to you and fram