Marketing School | Digital Marketing | Online Marketing

In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experiential spaces like Disneyland, creating memorable experiences for an audience is a really powerful way to market your brand. Tune in to hear the small ways you can use these ideas in your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What is Experiential Marketing? [00:41] Some definitions and examples of experiential marketing. [02:55] Customer support and service as a valid type of experiential marketing. [04:23] Going above and beyond the status quo; give your audience more! [05:10] Committing to the delivery of great content is what will make an audience love you. [05:28] That’s it for today! [05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Halo Harlem Globetrotters Andrew Wexler Red Bull  Occulus Disney  Leave Som

In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding content, and more! Tune in today to get the best advice on increasing your customer count! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Customer Acquisition Ideas for the Rest of 2019. [00:33] Channel partnerships and cross-platform collaborations. [01:17] Utilizing affordable tools to manage your site and its data. [02:25] The process of content expansion to ease the need to create something new. [03:12] Voice search and the usefulness of Jetson AI. [03:48] AI for advertising and using Pattern 89 for this purpose. [04:21] Automating your SEO process with the tools that are currently available. [05:00] Chat programs, funnels and product tours with Intercom. [05:42] Make sure you check that out! [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s

In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visitors to customers, so do not sleep on this important aspect of your business! Tune in to hear how you can up your conversion rate. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The High-Converting Landing Page Formula. [00:32] Answering objections with your landing page. [01:43] Creating the page once you have an idea of the landscape of objections. [02:01] The importance of headlines and making the most of your airtime. [02:40] Multiple visual aspects that explain your message. [03:22] Chat programs that answer users' questions. [04:05] Long and thorough versus short and to-the-point pages. [04:45] The inclusion of the relevant pixels on each page.  [05:08] Exit pop-ups, scrolling bars, testimonials and buy buttons!  [06:01] Frequently asked questions and congruent messaging across different pages. [06:20] Utilizing video and transcriptions for yo

In episode #1155, we share some SEO advice for brand-new YouTube channels. From making the most of your first 24 hours, hitting your social channels and email lists, to transcribing your videos, we cover it all. Tune in to get the low-down on how to get your channel rolling with a purpose! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: SEO Advice for a Brand-New YouTube Channel. [00:31] Using TubeBuddy for research and growth. [00:52] Leveraging your email list to grow your YouTube channel. [01:30] The value of push-notifications in getting your video viewed early. [02:05] Don't forget social media and all your other communication channels [03:07] The all-important first 24 hours and the effect on your ranking.  [04:50] All the platforms to utilize when doing that initial push for views. [05:22] Engaging the right people with your content to bolster your ranking.  [05:55] Transcriptions and uploading extra content to each video.  [06:21] Make sure you check that out! [06:23] To stay updated with

In episode #1154, we talk about a simple way that you can skyrocket your traffic in two days! Although there are strategies we could talk about in a five minute podcast episode, we want to invite you to our upcoming in-person event in Malibu! Listen in to get all the important details. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Skyrocket Your Traffic in Two Days. [00:45] The upcoming in-person event we are hosting in Malibu! [01:45] How your pricing model can dramatically increase your revenue! [02:05] Growth hacks for 2020; user experience, click-through rates and data utilization. [02:50] Our event is not going to be a glorified, oversized conference! [03:27] The problem with many conferences and the value we are offering. [04:40] Make sure you check that out! [04:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave Some Feedback:   What should we talk about next? Please let us know in the comments below

In episode #1153, we discuss the option of monetizing your podcast! There are many considerations when thinking about ads and sponsors for your show and it is not something that you should rush into. Join us as we relay the most important factors in this decision. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Monetize Your Podcast with Ads. [00:32] The ongoing discussion we have around monetizing this podcast. [01:48] Considerations of who to work with and what you are willing to give up. [02:39] The money that it takes grow a podcast, faster. [03:15] The number of listeners we recommend you acquire before you monetize. [04:25] Reinvesting ad money back into your podcast rather pocketing it. [05:10] That is it for today! [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dreamhost iTunes  Leave Some Feedback:   What should we talk about next? Please let us know in the

In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do you decide which courses you should take and which option is best suited to you? Join us as we break down some surprising information on how you can make the most of your learning budget! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Marketing Courses For Digital Marketers. [00:35] Some of the courses that are available for free on YouTube. [01:35] Affordable courses and other places you can learn online. [02:12] Specializing in one channel rather than chasing general expertise. [03:08] Following through on your courses and staying updated as marketing evolves. [04:02] Considering paid options versus free content; the benefits of each. [05:57] The commitment that an audience makes when they pay for a course.  [06:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links

In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a wealth of ways you can improve your game, right at your fingertips! Tune in to hear us unpack everything you need to know about SEO and beyond! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get the Most Out of Google Analytics. [00:30] Tapping into Avinash Kaushik's wealth of knowledge! [01:17] Using cohort reports for the time increments that suit you. [02:28] Adding annotations to track big events and changes in traffic. [02:47] Advanced segmentation; getting particular about your site's visitors. [03:05] Linking to Google Ads and Search Console! [03:17] Google's cross device feature and adjusting messages accordingly. [04:20] The usefulness of multi-touch attribution for a clearer picture. [04:51] E-commerce and goal tracking, and using Google Tag Manager. [05:10] The high quality benchmarking capabilities of Google Analytics. [05:46] That i

In episode #1150, we lay out our favorite marketing blogs for 2020 and beyond! We run through a whole host of useful resources for SEO optimization, algorithm updates, marketing costs, great copywriting, and much more! Join us today as we give you the tools you need to be the best marketer possible going into the new year. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite Marketing Blogs for 2020 and Beyond! [00:40] Andrew Chen's blog and his monthly long-form essays. [01:13] Using Adage to stay abreast of trends in marketing and new opportunities. [02:18] ProfitWell's blog and new video series! [02:45] Conversion XL, VWO and the rising cost of marketing. [03:47] Monitoring Hot Pod News as the podcasting market continues to grow. [04:20] Product Hunt as a tool for seeing all the new products and tools being released. [04:51] Human psychology and the evergreen nature of great copy.  [05:15] Creating great landing pages with Land-Book. [05:15] The value of user on-boarding and retention!

In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Content Marketing When Selling Multiple Products. [00:35] Growing an audience through content marketing. [01:10] Free versus premium offers and targeting different areas. [02:03] Using categories and lists to drive sales and traffic. [02:54] Building from a foundation of content marketing and moving into different areas. [03:39] Keyword research and finding comparable and successful products and services. [04:12] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned

In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Often to Update Old Content. [00:34] The SEO benefits of updating your content. [00:57] New content creation versus updating already established articles and information. [02:06] Using tools to track the decay of your content over time. [03:10] Minimizing issues and loss of traffic to improve user experience. [03:39] Going in-depth on articles and doubling down on quality and currency. [04:29] The mistake of constantly creating new content over updating useful articles. [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for mor

In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time, information needs to be updated and repackaged in order to keep readers engaged and enticed by what you are publishing. Join us as we break down a few simple ways to make sure you keep traffic directed towards your platforms. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Keep Your Content Fresh and Interesting. [00:33] What does it mean to have fresh and interesting content today? [01:37] Some tips for starting out as a content creator and the learning process. [02:48] Using design and graphics to spark interest and maintain attention. [03:50] An example of a visually appealing brand that stands out! [04:27] Rounding up today's strategies and tips for staying fresh. [05:43] That’s it for today's episode! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Men

In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the stories of others, and deliver a handful of helpful directions to steer you away from danger. Tune in to get a compass and map for staying out of stormy waters with your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Fatal Mistakes You Need to Avoid in SaaS. [00:52] Picking a total addressable market that is too small! [02:10] Market size versus pricing options to make enough money. [03:10] Waiting to launch to begin marketing your business. [03:40] Market research and avoiding building a product in a vacuum. [04:22] Recruiting early on; the timing of your hiring process is vital! [04:57] Start selling as soon as possible, even before it you are fully built. [06:13] Maybe we will do a part 2 on this! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Ment

In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your data into, we cover a ton of ways you can stimulate sharing and traffic and get more eyes on your content. Tune in to hear these great strategies for connecting with a larger audience.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Creative Ways to Get More Links. [00:37] Go find stat-based blog posts in your space and create infographics. [01:54] Product-led growth; the gift that keeps on giving! [02:30] Using ScrapeBox to find available spaces on the web to get more links. [03:45] Find broken links and offer to supply the site with updated content. [04:25] Look for neglected blogs and suggest keeping it alive by publishing. [05:29] Using badges to link back to your company. [06:27] Buy up websites that have not been updated and merge content.  [07:03] That’s it for today! [07:08] To stay updated with events and learn more about our mastermind,

In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, shows findings from over 5 millions Google search results and has a ton of surprising statistics to help you understand your SEO. Tune in to get all the details on this study! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Organic Click-Through Rate Lessons on 5 Million Google Search Results. [01:10] A summary of the key findings of this study. [01:29] Why it's a 'winner take all' situation with search results . [02:57] The success rates of titles containing questions. [03:35] Keyword usage in titles and the resulting bump in click through rates. [04:48] The subtractive effect of including power words in your titles. [05:50] Evoking curiosity can make a big difference to your CTR. [06:10] There you have it! [06:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mention

In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, adjusting prices over time, and more! Tune in to hear how you can boost your sales with the number one leveraging tool at your disposal. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Pick the Ideal Price. [00:55] A customized pricing model for high-end products and services. [01:15] Using a pricing calculator to pitch your business at the right level. [02:32] Starting from the foundation of value and how to have these conversations. [03:24] Adjusting your price as your services or products grow and evolve. [03:46] Existing services and products can diminish in value over time. [04:15] Avoiding under-pricing your business and the appearance of trust. [06:03] There you have it! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Cra

In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cover it all. Tune in to give your marketing game that extra boost it needs! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Highly Effective Habits to Make You a Better Marketer. [00:44] Staying open-minded and learning continually! [01:37] The running of constant tests; the best way to improve and succeed. [02:41] Writing practice and developing the ability to compellingly communicate your ideas. [03:52] Data is way more important than any gut feeling you have! [04:33] Patience is virtue; allow time to get to your goal. [05:41] Keeping up to date with technology and where it is headed. [06:47] Do not underestimate the power of relationships!  [08:01] That’s it for today! [08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: 7 Habits of

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to collaborate with someone whose audience is not suited to you and your business. Tune in to hear how you can make the most of joint webinars, reasons that we avoid online summits, and simple strategies for setting up great value exchanges. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are Joint Webinars Worth It? [00:35] The basic premise for a joint webinar. [00:58] The answer to the question depends on audience overlap. [01:29] Avoiding uneven exchanges and dangerous privacy concerns. [03:45] Hosting a summit; pre-recorded online conferences. [04:50] Why featuring on someone else's summit can be fruitless. [06:21] That’s it for today! [06:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: MobileMonkey Leave Some Feedback:   What should w

In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how often, some information on the users and what other media they are streaming. Tune in to hear all about these new features and the ways in which it can benefit your podcast! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Using Spotify's New Podcast Dashboard to Grow Faster. [00:40] More about these new features on Spotify. [01:10] The difference between 'streams', 'starts', and listener and follower counts. [02:12] Should be extend the format length of podcast? [02:22] Podcast data and stats can be really misleading! [02:55] The demographic stats for our show compared with our YouTube channels. [03:21] Who else our listeners are tuning into! [03:39] That’s it for today! [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Spotify Drake

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for your new website, this episode is about how to get rolling for next year since we are already in September! Tune in to hear about page speed, power pages, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Advanced SEO To-do List for 2020. [00:34] What does advanced SEO mean? [01:15] Using the FAQ schema smartly to occupy more real estate. [02:06] Speed is an important factor, load your HTML from CDN's! [03:22] Infographics, data-driven posts and product led growth. [04:02] Focus on your brand; Google looks at how many people are searching. [05:40] Power pages and making your landing pages as comprehensive as possible. [06:32] Assess similar, existent content and update and add to that. [07:22] Optimizing titles and descriptions to increase click-through rates. [07:52] Translation and transcription, expanding beyond English.  [09:09] That’s i