Marketing School | Digital Marketing | Online Marketing

In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Long it Really Takes for a Business to be Successful. [00:48] Ways to measure success; starting with revenue and profitability. [01:20] Managing the difficulties and pain of the first two years. [03:04] All the things that can go wrong in the early stages. [03:59] The rule of three; waiting out the teething years.  [04:19] That’s it for today! [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFlow CrazyEgg Ubersuggest Leave Some Feedback:   What should we talk about next? 

In episode #1178, we ask whether you are leveraging a great new form of marketing. Mobile text messaging as a marketing tool is becoming more and more attractive and companies are seeing great results from the creative ways that it can be used. Tune in to hear how you can apply it to your strategy! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are You Leveraging This New Form of Marketing? [00:40] The use of emojis in text message advertising. [01:37] The surprising amount of sales from mobile text messaging. [02:20] Privacy rules and the US' own version of GDPR. [03:04] E-commerce marketing through text messaging and its efficacy. [03:23] Some useful tools that we use for this task. [04:08] Using text-based marketing for reminders for scheduled calls. [04:35] That is it for today! [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Luxor Linens Jonah Hill Angels and Entrepreneurs

In episode #1177, we share seven evergreen marketing tools that should be in your toolkit! We go through Ahrefs Content Explorer, Ubersuggest, IFTTT, and more. Tune in to hear about the best things to be adding to your marketing stack!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Evergreen Marketing Tools to Keep in Your Toolkit. [00:33] The simplicity and effectiveness of Supermetrics. [01:03] Why you should check out Ahrefs Content Explorer. [01:25] Making use of Google's Search Console and Google Analytics. [01:58] The amazing time saving tool called IFTTT. [02:35] Go get Ubersuggest! It's free and pretty much unbeatable. [03:01] Getting a great mobile chat application that works for you. [04:05] Using SimilarWeb to get an idea of your competitors.  [04:25] That’s it for today! [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Supermetrics Ahrefs Google Search Console Go

In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Creative Ways to Boost your Site Speed. [00:29] How site speed can improve your search engine ranking. [01:03] The tools to measure and help you increase your site speed. [01:38] Creative and uncommon ways to increase speed! [02:28] Using WP Beginner to challenge yourself to even faster speeds. [03:30] All the different ways and small things you can do to speed up. [04:05] Finding a developer on UpWork to do all of this for you. [04:58] Reasons why people go after these improvements in the first place. [05:22] That is it for today! [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for mor

In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed too good to be true. Well, it turns out that it was a bit too good to be true and we unpack what contributed to its demise. So tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why MoviePass Failed as a Business. [00:30] What was MoviePass? Do you remember it? [01:08] What we can learn from their business model. [02:41] Going for sustainability over initially undercutting competition. [03:01] The example of WeWork and high costs against income . [04:01] Reliable operators as the foundation of successful business. [04:40] That’s it for today! [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: MoviePass Crunchbase Helios WeWork Uber Lyft Blockbuster Netflix Leave Some Feedback:   What should we talk about n

In episode #1174, we talk about how we handle our to-do lists and get our marketing things done! From prioritizing and cutting excess to methods and frameworks, we cover a ton of great ways to get things moving in the right direction. Tune in to hear how you can get the most of your goals and build as fast as possible. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Handle Our Marketing To-do List. [00:34] Approaching the lowest hanging fruit first, to move the needle. [01:12] Good resources for planning out your list of priorities. [02:20] Avoiding a laundry list of things to do. [03:05] Breaking things down to small accomplishable chunks. [04:12] Things to start doing, stop doing and keep doing. [05:01] Scaling out what is already working instead of new ideas. [05:26] That’s it for today! [05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Traction  The One Thing 3HAG

In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription services for content creators, whereby subscribers can pay a small fee to get a direct content feed. Tune in to hear how this can be used to boost your income and whether it will replace other methods of income generation! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Current Email Newsletter and Podcasting Trend. [00:33] Paid newsletter subscriptions and giving more power to the content creators. [01:32] The amount of money you can make from these small subscriptions. [02:12] Comparing this model with advertising or Patreon. [03:22] Significant revenue requires a large amount of subscribers. [04:01] As influencer marketing grows steadily this trend will follow. [04:46] That’s it! [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Subs

In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and why. So tune in get your website up to scratch!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Do a Blazing Fast SEO Audit of a Website. [00:35] The two tools that can help you with the auditing process. [01:12] Using Google Data Studio for daily reports on traffic, ads and more. [02:21] Making changes when things start to take a turn downwards. [03:40] Checking the calendar; sometimes a problem is just a holiday! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SEMrush Ahrefs Google Data Studio SuperMetrics Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  

In episode #1171, we talk about how to deal with the new marketing updates that happen all the time! Across search engines and social platforms, algorithms are constantly evolving and this can heavily influence your traffic and engagement. Tune in hear how you can avoid the pitfalls and make the most of the way things transform! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Deal with All the New Marketing Updates. [00:30] Google's core update announcement and rollout. [01:25] Relying on organic traffic and what updates can do to this. [02:10] Lack of focus and going after all the different tools. [03:01] Utilizing an omni-channel approach to safeguard against damaging updates. [04:14] Managing changes in the algorithms through monitoring other successes. [04:35] Prioritizing and delegating the work of staying abreast of changes. [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode

In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emails, we cover it all. Tune in to learn how to get your response rate all the way up! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get People to Respond to Your Emails. [00:35] The main reasons it is important to get responses. [01:12] Using questions in emails as a way to boost engagement and delivery. [02:03] Personalized elements to add the human touch to communication. [03:08] Keeping things brief and to the point. [04:24] That’s it for today! [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SalesLoft Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Gro

In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why exactly Peloton is such a compelling exercise tool!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Peloton Beat SoulCycle.  [00:32] What Peloton and SoulCycle are respectively and their different business models.  [01:13] What SoulCycle sold to Equinox for and Peloton’s $8 billion evaluation.  [01:31] Why we say Peloton is winning: home convenience, cheaper and product experience.   [02:06] Competing with friends from all over as one of the best things about Peloton.  [02:43] How Peloton’s gamified approach gets your competitive juices going.  [03:17] The usefulness of the dashboard on which you can measure your performance.  [04:06] How Peloton compels you to pay your monthly subscription and why they’re sticky.  [05:24] That’s it for today! [0

In episode #1167, we discuss how you can get your first speaking gig and turn it into a paid activity over time. It’s all about applying until you get accepted and being consistent in showing up for these kinds of events. Tune in to hear where you should go to apply and what you should do to ensure successful delivery.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Your First Speaking Gig.  [00:30] Neil and Eric’s earliest speaking events and how they got started.   [01:25] Why you should care about getting a speaking gig.  [01:52] Considering how you can add value rather than the number of customers you can get.  [02:05] How you get asked to speak, doing it for free and when you start getting paid.  [02:45] Realizing that it takes time, gaining experience and increasing your price as you go.  [03:08] Examples of places where you can apply online and volunteer to speak. [03:40] Preparing good content, inquiring about the audience and asking what they want.  [03:57] Nathan Latka’s refre

In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past few years and it will become increasingly competitive, also in terms of its traffic and reach. Tune in to hear some of the innovative tools available to podcasters and all the reasons why you must get onto this platform today!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where Podcasting Is Going In 2020! [00:30] NPR having different sources of revenue and how podcasting eclipsed broadcasting.  [01:07] The growing podcasting industry and the many new services and offerings. [01:38] How other platforms are supporting podcasting and helping it to grow. [02:24] Subscriptions and what tools such as Supercast allow you to offer your audience.    [04:01] Why podcasting audiences convert so well despite certain obstacles.  [05:01] Where most podcasts get their traffic from and how it will change in 2020. [05:43] Some staggering statistics about the evolutio

In episode #1165, we share with you all the effective ways of building and strengthening the relationships with your customers. Connecting in person, giving thoughtful gifts, starting off on a good foot, and being generous are only a few of the ways in which you can make a lasting impression. Tune in to hear more about spotting opportunities and establishing yourself as a problem solver!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Build Deeper Relationships with Your Customers.  [00:41] The value of connecting in person and why dinners are a great connection point. [01:35] Asking for honest feedback and trying to make their lives easier. [02:30] Giving quality gifts based on the interests of your customer. [04:20] The importance of starting off on the right foot and onboarding thoughtfully.  [05:18] Checking in with people and seeing opportunities to make introductions. [05:55] A specific example of going above and beyond.  [07:18] Maintaining an attitude of generosity, such as provid

In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and when it will be rolled out.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Google’s New Link Building Rules.  [00:30] Google announced the new guidelines around link building. [01:00] Requirements to start using Rel = “ugc” and Rel = “Sponsored” and its feasibility.   [01:42] What Google is trying to achieve with these new regulations.  [02:02] Should we be concerned about these rules? And why it would be beneficial to comply.  [03:15] The practical applications to consider. [04:06] How Google is providing a middle ground between link equity and no link equity.  [04:39] When it is being rolled out and when companies will implement it.  [04:52] That’s it for today! [04:55] To stay updated with events and learn more about our mastermind, go to the Market

In episode #1163, we give you the 7 laws of highly successful marketing campaigns! We go through testing, omni-channel approaches, influencers, advertising and more! Tune in to hear about how you can make your campaigns that much more successful. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Laws of Highly Successful Marketing Campaigns. [00:58] The importance of change and evolution in successful marketing campaigns. [02:49] Testing all the elements of your campaign across platforms. [03:29] The omni-channel approach and leveraging everything you can. [04:52] Channel partnerships and testing different collaborations. [06:17] The success of relevant influencers is very dependable! [07:45] Data-driven marketing and the formulas for success. [08:35] The amounts to spend on advertising; optimizing on front and backend.  [10:04] That's pretty much it for this episode! [10:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. L

In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the low-down. Tune in to get your landing page conversion rates booming! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The High-Converting Landing Page Formula. [00:33] The importance of headlines; getting and maintaining attention . [02:02] Considering your audience and the types of content they might connect with. [03:06] Use that data and run some A-B tests to optimize! [03:40] Creating appropriate pages for each scenario. [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: David Ogilvy UserTesting Land-book Swiped Dribbble Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick

In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, shared and gaining traction as you build your profile and business. Tune in to hear about tagging, channel partners, LinkedIn Live and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 LinkedIn Marketing Tips to Help You in 2020. [00:31] LinkedIn Live just launched! [02:35] Publish content on LinkedIn; videos, articles and other kinds of text-based content. [02:39] Tag usage when posting content. [03:03] Building channel partners and finding similar businesses and people. [04:12] Involving friends, associates and influencers in order to drum up engagement. [05:12] Reaching out to contacts to share you content on their profile. [06:58] Using LinkedIn Recruiter for starting conversations.  [07:32] That is it for today! [07:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Link

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of. [00:50] Experience, business and company culture; does it translate to revenue? [02:14] Employer branding, inward and outward facing experiences and recruiting. [04:10] Creating experiences, events and free swag for customers. [05:55] Separating yourself from the competition with unique offers and gifts. [06:41] Expensive does not equal effective; keep things thoughtful and fun. [07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Beats by Dre Glassd

In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in as we explore this great tactic for building a company! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Niche Down Your Agency? [00:38] The amount that niching down can help your product or service. [01:30] Niching down versus serving companies across the board. [02:25] The one reason you should niche down now, if you are just starting out! [03:08] Gaining a better understanding through specific case studies. [04:01] How narrow to go when you niche down. [04:42] Picking something, getting it right and then expanding. [05:13] That’s it for today! [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: OmniCom Apple Leave Some Fee