Marketing School | Digital Marketing | Online Marketing

In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020.  [00:35] TikTok’s likely growth projection for the coming year.  [01:07] Why you should sell through live and examples of people who use it this way.  [01:39] Advertising and connecting with people through ephemeral content like stories.  [02:21] The benefits of re-using content by turning it into smaller bits. [03:18] What posting “natively” means and why you should implement it. [04:36] What to do when customers visit your checkout or lead page but don’t buy.  [05:22] The continuing growth of chat and its various platforms.  [06:02] To stay updated with events and learn more about our mastermind, go to

In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020. [00:32] Content translation and transcribing and exciting new possibilities for this! [01:20] Using and tracking snippets for optimization. [02:01] Making the most of old content over only creating new posts. [02:45] Fact schemas and ranking higher on search result pages. [03:17] Google algorithm updates and what it means for search results. [04:20] Assessing your keywords and the tools to do this. [05:07] New tools with built in SEO capabilities. [06:04] That’s pretty much it for this episode! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s E

In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020. [00:34] Google's new search-result forms and their amazing ease of use. [01:12] Re-marketing and long form videos. [01:58] Chatbots and new ground in the field of chat marketing. [03:08] The trend of driving traffic towards content and educational pages. [03:49] TV and streaming platforms; the evolving and unknown avenue of ads. [04:59] Push notifications and the conversion rates through this form of marketing. [05:21] TV spots and the usefulness of getting some of this real estate.  [05:54] The growth of LinkedIn and its organic reach. [07:08] That is it for today! [07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Li

In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Do an Audience Survey. [00:31] Experiences at our recent Growth Accelerator event. [01:24] Some of the questions we used in our post-event survey. [02:45] Why certain people do not connect with certain types of content. [03:39] Maximizing what you already have before more growth. [04:30] Using open-ended questions and finding the common threads in answers. [06:40] Allowing space for people to add their own feedback for your benefit. [07:10] That’s it! [07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:

In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to take risks to reap big rewards! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Want to Grow Fast, You Need to do This.  [00:36] Think about what you can give away for free, and we don’t mean an eBook or tool.   [00:57] Examples of the kinds of value-adding freebies you could give people. [01:10] Why eBooks are no longer a good option.  [01:36] The value of giving something that others would normally charge for.  [02:14] The shift towards machine learning and AI, and staying ahead of the curve.  [03:30] Considering how you can be 10 times better than your competition.  [03:53] Why these free offerings do not have to cost you a fortune.  [04:22] The importance of being willing to take risks.   [05:23] To stay updated with events and learn more abo

In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Crush A Speaking Gig.  [00:49] The importance of developing your own voice and presence.  [01:12] Keeping in mind that your goal is to promote your brand, and get more business.  [01:35] How you can quickly expand your email list and collect leads.  [02:17] Getting connected with an intimate group through a cool LinkedIn feature.  [03:32] The benefits of frequently publishing content on LinkedIn.   [03:38] Knowing what kind of audience you will address and tailoring your message accordingly.  [04:02] Why you need to constantly engage with your audience: talk with, not to them.  [04:20] Ideas for interaction: asking questions, making jokes, etc.  [05:03] Avoid tal

In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking. [00:53] What went wrong: not giving the developer a checklist when the site was redesigned.  [01:15] Going ahead with the redesign without having the correct redirects in place.  [01:44] Using Google Search Console to help point out issues with your site.  [01:54] Using monitoring tools such as Ahrefs, SEMrush, and SEO Spider.  [02:20] What happened once 404 issues were fixed.  [02:32] Ensuring that you don’t lose traffic by breaking the URL structure.  [03:49] Increasing the mobile site speed and maintaining the desktop speed.  [05:00] Why you don’t have to be perfect everywhere.  [05:44] Avoid making the same

In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Marketing Trend for 2020.  [00:45] The growing popularity of software such as ChatBot and ManyChat.  [01:17] The benefits of combing chatbots with text tools such as Twilio.   [01:45] Some of the biggest companies in the chatbots space and the expanding market.  [02:13] How voice search will start to dominate searches through applications like Alexa.  [02:36] Companies building products and giving them away for free to generate leads.  [03:57] Learning what to optimize by using Pattern89 to run Facebook and YouTube ads.   [04:33] The excess of channels and data sources and the growing need for BI tools.  [05:27] Streamlining all the data sources through customer data platforms suc

In episode #1211, we share all the best templates for accelerating your business growth. Whether to stay organized, test and implement new ideas or find out the projected cash you’ll have left at any given point, there is a formula for each. Tune in to learn more about the three must-read books for growing your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Templates We Use to Grow Our Businesses Faster.  [00:50] When Traction is a great framework to use and how it helps you stay organized.  [01:43] Traction as the first, Scaling Up as the second, and 3HAG WAY as the third step.  [02:53] A growth plan for coming up with, implementing and testing new ideas faster. [04:37] Using Runway to show you how much cash you will have left at any given point.  [05:30] The ideal amount of cash to have in the bank when you are in startup mode.   [06:02] Accelerating growth by hiring experienced people.   [06:53] The awesome templates available from Point Nine Capital.  [07:38] To stay updated with eve

In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Practical Ways to Use Data to Grow Faster.  [00:30] Why data is important – think machine learning and artificial intelligence.  [00:49] Google’s built-in AI that can help you optimize your ads.  [01:10] The tools you can use to make the most of your Facebook ads.  [01:29] How using the search bar inside Google Analytics can assist you.  [02:01] The helpful reports Google Data Studio provides for executives and agencies.  [02:23] Finding automated solutions for SEO such as BrightEdge, ClickFlow, and Distilled.   [03:08] Why you want to work with a data scientist and what you can expect to pay.  [03:54] Puttin

In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will likely look for in time to come! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from WeWork’s Debacle.  [00:42] What WeWork is and the information that was recently uncovered about them. [01:35] Their IPO having to be canceled and SoftBank bailing them out.  [01:52] The crazy payout that the co-founder and former CEO Adam Neumann got.   [02:19] Learning that we as marketers cannot put lipstick on a pig: we need a decent product.   [02:34] How WeWork pitches themselves versus what they actually are.  [03:22] Being realistic about what you are as a company and what you are good at. [03:52] Learning to negotiate well even if things aren’t working out as you planned.  [04:09] The importance of taking care of your money and your people. 

In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of how BERT will help to produce relevant search results.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Beat BERT, Google’s Latest Algorithm Update.  [00:52] What BERT stands for and what its implication is for users.  [01:23] How this update helps with search queries and a practical example.  [02:10] Considering each search word to produce more specific context search results. [02:26] The portion of searches that will be affected by this change. [03:16] Google’s mission to understand what people are looking for.  [03:27] Why the number of searches BERT impacts will likely increase.  [03:43] The sites that are getting traffic from the BERT algorithm update.  [04:16] That’s it for today! [04:19] To stay updated with events and learn more about our

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens.  [00:46] Who the Henokiens are and what sets them apart from many others.  [01:04] The problem with the short-term perspective of most companies today.  [01:47] How certain companies manage to stand the test of time.   [03:30] Why you have to think long-term rather than focusing only on short-term solutions.   [04:25] Shifting the focus from shareholders to stakeholders and what it involves.  [05:03] Accepting that focusing on the long game will take more time.  [05:16] Why this approach is more difficult for us marketers.   [05:47] That’s it for today! [05:56] To stay updated

In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Which Pieces of Content to Update.  [00:29] The benefits of updating your content. [01:14] Writing four to five pieces a month and having a team to update three a day!  [01:34] Why writing every day is difficult to sustain.    [02:01] Using Google Search Console to see which of your posts dropped in traffic.  [02:35] Sending poor-performing pieces to be rewritten.  [02:55] The new feature in Clickflow to track decaying content.  [03:34] Why you want to track the efficacy of what you are doing.   [04:10] When to update video or podcast content.  [04:37] Paying attention to the content that is labeled with a year and the most popular ones.  [05:13]

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from a $20 Billion Company.  [00:32] Constellation Software: where they are based, their market cap, and company size.  [00:56] How they are unique and what they do with other software businesses they buy.  [01:52] Their model of simply maintaining the current revenue. [02:07] They type of companies they seem to be interested in buying and their criteria.  [02:43] How they’re making money from companies that are under the radar.  [03:13] You don’t have to do something well known to make money.  [03:36] Looking for markets that have a big total addressable market (TAM).   [03:52] The mistake of going after bus

In episode #1204, we talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical role in helping customers make their purchase decisions. Listen in to discover the tips and strategies for encouraging customers to leave reviews in both B2B and consumer-based markets.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Customer Reviews Are Important. [00:31] The prominent role that reviews play in purchasing decisions. [01:13] B2B and consumer-based strategies for getting more customer reviews. [02:02] Using NPS software to encourage customers to write reviews. [02:32] Learning to capitalize on previous customer reviews to get more fresh reviews. [03:46] The positive impact of following up with customers to gain more positive reviews. [05:01] That’s it for today! [05:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Boost

In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process your potential customer is, drive them toward the point of purchase and engage them most appropriately. Tune in to hear how to organize your content within the funnel system and what percentage of content should belong to each funnel.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use Intent to Shape Your Content and SEO.  [00:35] The three main buckets of intent: top, middle and bottom of the funnel.  [00:45] What top of funnel typically involves: information and education.  [01:32] How the middle of the funnel is different and refines searches by comparison.  [02:13] The bottom of the funnel: when someone is ready to buy and the keywords they’ll use.   [02:38] The importance of understanding how customers buy and how your content performs.  [03:07] Map out the percentage of content that will be top, middle and bottom of the funnel. [03

In episode #1202, we share how we constantly find fresh content topics. There are plenty of tools available that can help you track down the titles and topics that are hot at the moment. Tune in to hear how brainstorming activities can get you ten viable topics on the table in less than five minutes! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Come Up with Unlimited Content Topics.  [00:58] Using the Ubersuggest and Answer the Public tools to find relevant topics. [01:20] Pick topics that resonate with you and not just for the sake of popularity.  [01:46] Doing a site colon command of competitors and what it shows you.  [02:39] Why Ahrefs’ content explorer and BuzzSumo are such helpful tools.  [03:15] How to leverage popular titles from other industries.  [04:15] Getting a group of industry friends together to brainstorm ideas.  [05:05] Looking on social media and on the web at what works for other popular people.  [05:33] How we come up with topics for this podcast.  [06:05] That’s it

In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful tips and possible jumpstarts for you and your business. Tune in to hear what he does and find some new things for yourself! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Siu Gets Ahead of His Competitors. [00:46] Scanning the media landscape for numbers from founders and startups. [01:15] What Eric does with this information and the things he pays attention to. [01:56] Holiday work and putting in the time to get ahead. [03:02] Looking at numbers and comparing these with competitors. [03:20] Blocking off time for peaceful strategizing. [04:19] Competing with bigger and more well-resourced competitors. [06:17] Getting up early in the morning, a focus on sleep and attending events.  [07:59] That’s it for today! [08:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Lin

In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and mapping out partnerships, Neil has some great strategies to share with everyone! Tune in to hear some inspiring ways to get ahead. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil Patel Gets Ahead of His Competitors. [00:43] Putting in the extra work and the difference input time can make. [01:40] Vacation time and what happens during those periods. [02:31] The integration of work and life; benefits of bringing these together. [03:35] Unusual call times and putting in the effort in order to win. [04:21] How Neil calendarises his partnerships and reaches out to people. [05:42] That’s it for today! [05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Michael Moritz  Netflix Ubersuggest Leave Some Feedback:   What should we tal