Marketing School | Digital Marketing | Online Marketing

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Storytelling in Business.  [00:36] Examples of companies who have made stories part of their brand.  [01:01] Why storytelling is such a powerful strategy in business.  [01:22] Thinking of stories as rollercoasters and highlighting the ups and downs.  [01:55] The biggest benefit to being more relatable as a brand.  [02:28] Realizing that your story is about you being a guide for your customers.  [03:08] Picking the right time and place to share your story.  [03:35] How stories also help to sell higher-priced items.  [04:44] The importance of stating what your plan is for guiding people. [05:17] Encouraging and c

In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which industries have the most creative affiliate marketers to watch!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Facebook Ad Library.  [00:32] All the information about ads that Facebook’s library provides. [01:00] An example of how this tool can show you everything about a brand’s ad activity.   [01:41] The biggest mistake people make – copying what the big brands are doing.  [02:08] Remembering that conversion rates for big brands are always going to be higher.  [02:31] Taking your cues from smaller, similar size companies and ads with lots of engagement.  [03:38] The industries in which you can see super creative affiliate marketers.  [04:37] Paying attention to those adds that are up for a long time. [05:03] That’s it for today! [0

In episode #1237, we discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a good mix of trending and specific hashtags will gain you more followers and extend the reach of your posts. Tune in to hear all about the awesome tool that can help you generate first-class hashtags!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use Instagram Hashtags the Right Way.  [00:37] Why using hashtags on Instagram is still relevant and important. [01:19] Checking your post insights on a business account to see the reach of your post.  [02:08] Using a mix rather than only the biggest or trendiest hashtags.  [02:32] How to use a tool like Ingramer to generate a good mix of hashtags.  [03:13] The negative consequences of using hashtags that are too generic.  [04:09] Getting a higher conversion of new followers when using specific hashtags.  [05:10] The useful copying capability on Ingramer and saving the best hashtags.  [05:36] To stay

In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting a Small Business Administration loan are only a few of the innovative ways you can get your hands on the cash you need. Tune in to hear how monetizing your content can serve this purpose! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Unconventional Ways to Fund Your Marketing.  [00:52] How you can go about crowdfunding your business following the Jobs Act of 2016.  [01:33] Leverage your community to help you market through blogging and guest posting.   [03:29] Funding through revenue-based financing using a service like Clearbanc.  [03:57] Considering your strengths and trading those for marketing services.  [05:09] The best thing about using the BizX platform to trade services.  [05:54] The benefits of getting your hands on a Small Business Administration loan in the US.  [06:39] Examples of funding your marketing through business development

In episode #1235, we talk about seven different ways to monetize your content! From subscriptions and affiliate marketing to native advertising and speaking gigs, there are so many ways that you can use what you are already doing to get paid. Tune in hear how to leverage your work and get your balance moving upwards! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Alternative Ways to Monetize Your Content. [00:55] Subscriptions and the smart model Chinese teachers are using. [02:53] Paid services; using blog and podcast content as a lead-in to income. [03:55] Affiliate marketing and making use of collaboration. [04:46] Native advertising and the idea of premium sponsored creation. [05:51] SEO-ranked content for rent; offering pages to other businesses. [06:47] Speaking gigs and ways to get booked for paid appearances. [07:43] Bundling content into different packages for everyone's benefit.  [08:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site f

In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been a huge talking point, with its unique design and grand claims, in our conversation we unpack the marketing lessons that are illustrated by the unveiling and preorder process. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Can Learn from the Tesla Cybertruck. [00:33] What is a Cybertruck? [01:39] The unveiling of the Cyberturck and the question of its windows. [02:40] Tesla's marketing strategy and the competition they set up. [04:12] Perception is everything, choose what you portray carefully! [05:25] The image of the Cybertruck and the impact that something that distinct makes. [06:00] Knowing your audience and pitching to them directly. [07:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Tesla 

In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Weaponize Your Data.  [00:36] How the collection of data is increasing and becoming almost unmanageable. [00:53] Using customer data platforms to track customer behavior and target them.  [01:28] How sales enablement tools can help you weaponize your data.  [01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor.   [02:57] The size of company that Bounce X works for and advice for smaller companies.  [03:40] An example of how IP and email addresses can be used for personalized marketing.  [04:57] The benefits of using Supermetrics to connect the data within Google Data Studio.   [05:40] The limitations of Google Analytics an

In episode #1232, we share some of the smartest marketing strategies that we have come across lately. You will hear great examples of how people are leveraging design to drive user enthusiasm on their websites, and getting past pesky pay to play algorithms by using platforms such as text. We also share two brilliant secrets for boosting your Instagram following and website traffic. There are some golden pointers in this episode so be sure to catch it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Smartest Marketing Examples We Have Seen Recently. [00:36] What makes the Tinder Swindler article impossible to stop reading. [01:25] How to use charity donation options on your website to convert prospective customers. [02:16] A tip for achieving remarkability: use your own custom illustrations. [02:46] Two ways to initiate text marketing thus bypassing pay-to-play algorithms. [03:22] The value of email, community.com, and other channels for controlling reach. [04:13] A ‘content for close friends only

In episode #1231, we share seven strategies that you can use to boost engagement on your LinkedIn significantly. We highlight LinkedIn’s great capacity for going live and teach you how to leverage tagging, commenting, opening lines, SRT video files, and your social media ring to get that user engagement popping off! Find out some tips you won’t hear anywhere else right here today.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Ways to Skyrocket Your LinkedIn Engagement. [00:30] The great capacity of LinkedIn for going live due to its organic audience. [00:52] Boosting virality through getting and replying to comments. [01:32] How a great opening line can act as a brilliant hook. [02:10] Using the pencil icon and SRT files when uploading video content. [02:27] Tag people in your posts, but make sure they are posts that add value. [02:52] The value of having a social media ring for building post momentum. [03:15] Some ways to build up a social media ring such as using texts or emails.  [03:50

In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Can and Can’t Outsource with Social Media. [00:50] Why not to outsource the production of content associated with one’s personal brand. [03:34] Some thoughts on why personal photos get better responses than outsourced ones. [04:29] The value of storytelling and how Instagram stories tend to spread. [04:47] When Instagram stories can be outsourced: after you have made their content. [05:11] Outsource for labor such

In episode #1229, we give you four marketing strategies that you can use to kick off 2020 in the best way possible. We thought that rather than us telling you what to do for the whole year, we’d start by just breaking down the first month. Make sure you spend your January branching out from your best platform, solving business issues weekly, leveraging online tools to increase web traffic, and getting closer to your audience using the omnichannel approach. Don’t miss out on this one and remember to bookmark it so you can listen to it again just before 2020 starts! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Simple Marketing Game Plan for the First 30 Days of 2020. [00:46] How to kick off 2020 right by doing one thing each week of January! [00:57] Leveraging similar platforms to your best one as a way of growing your audience. [02:06] Solving issues weekly and what that can do to keep your head above water. [03:05] What offering free tools on your website can do to increase its traffic. [04:09] U

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Marketing Trends for 2020. [00:30] How and why you should become compatible with voice search. [01:07] Ways that tiered monetization audience/creator arrangements have room to grow. [02:20] Why to focus on business intelligence and not just front end analytics. [03:27] The value of utilizing AI in any way possible for business optimization. [04:15] A drop in the effectiveness of email communication and how to get past it. [05:14] Why leveraging TikTok is still a great idea. [05:49] Personal brands a

In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand building, and the continuing rise of chat based business models. If you are looking for ways to think about growing a business in the long term be sure catch this one! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Marketing Investments for the Next Ten Years. [00:33] Find out how to use data to your advantage in an ethical manner. [01:24] Tap the audiences of other platforms by integrating into them with plugins/extensions. [02:37] Build great products and use the freemium marketing strategy. [03:49] The value of stopping focusing on immediate ROI but rather building a brand. [05:43] Why voice/chat text models are is still on the rise. [06:40] That’s it for today! [06:43] To stay updated with events and learn more about our mastermind, go to the M

In episode #1226, we share the seven best lessons we learned from Sam Ovens’ presentation at our recent marketing workshop. We talk about money-draining tasks, distracting habits such as networking and cooking, and tips for practicing a healthy diet. We also share his lessons for optimizing your business through testimonials, thinking ahead, and obsessing over minor tweaks. Sam makes $36 million per year using techniques like these, so it would probably be a good idea if you checked out this episode! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Lessons We Learned From Sam Ovens. [01:20] How networking can be a distraction from focussing on one’s business. [02:14] The value of quitting -$100 per hour activities such as drinking alcohol. [03:04] Get more energy from plant-based, non-processed foods, and fasting intermittently. [04:30] Using a food delivery service such as Thistle to cut out time spent cooking. [05:22] The success that comes by fine-tuning whichever of your campaigns is working

In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to greatness, these seven hacks will be invaluable! We cover sleep and organizational habits, eradicating time-draining tasks, and also the incredible new Timeshifter app. Become your greatest self by hitting play and learning from the best now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Hacks to Performing at an Elite Level. [00:30] Use Timeshifter to beat jet lag and perform optimally. [01:15] How to optimize life for convenience so that work can be focussed on. [02:39] Ways to get as much sleep as possible: room temperature, sobriety, etc. [03:39] Break down tomorrow’s tasks into chunks using a to-do list. [04:41] What the five through 30 model is and how it can optimize habits and organization. [05:40] The benefits of waking up at 04:00 and starting work

In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically. [00:34] Where we got this idea from; looking at Chris Do and carousels. [02:02] The immediate success that Neil experienced with this strategy. [03:10] Grabbing people's attention with the first image of carousel. [04:02] Maintaining interest and taking the audience on a journey. [05:08] Realistic results and what is possible with these tactics. [05:27] Comparing stats from before and after implementing this. [05:42] That’s it! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SaneB

In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Actually Translate Your Content. [00:45] How Neil started with the strategy a few years ago. [01:04] The amazing results that Neil has experienced since implementing. [01:38] Some of the lessons that Neil learned about transcribing content. [02:40] The dangers of working with people who are not local and embedded in a culture. [03:50] Where to find people to do this transcription and translation work. [04:04] Building brands locally and back-linking from different regions. [04:48] Brand clarity and becoming known on social media and at conference

In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020. [00:33] Looking back to old effective tactics such as webinars. [01:20] Translating and transcribing existing content for other regions. [02:10] Text messages and SMS marketing within the bounds of the law! [02:58] Maximizing YouTube views in the first 24 hours. [04:15] The trend towards texting and instant messenger marketing. [05:06] Updating old content instead of writing new posts all the time. [05:33] Using gifts to make marketing impressions on customers.  [07:05] That is it for today! [07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more informatio

In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons We Learned from a Mastermind. [00:33] The mastermind we hosted recently and the great time we had! [01:28] Attendees and the amazing quality of people who were there. [02:05] The democratization of capital and the different ways to raise funds. [03:08] Benefits of purchasing sites from non-profits. [04:12] Getting out there and doing in-person, active events. [05:16] A simple way to grow your Instagram following today! [06:14] Using dinners for mingling and networking of participants.  [07:01] Staying open to taking and giving help in the business world.  [09:16] Optimize yourself fo

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Marketing Checklist for 2020.  [00:37] Listen to the last episode we did about the opportunities for 2020.  [01:02] The tools you can use to monetize voice-based traffic.    [01:20] What customer data platforms allow you to do and the increasing value of data.  [02:03] How to readjust your SEO strategy for 2020, including updating and translating content.   [02:54] Survey your audience before the end of the year.  [03:38] Go live to sell on social media once a week.  [04:05] The importance of sprouting your content and leveraging the omnichannel.   [05:10] Examples of how you can grow by offering a free produc