Book Marketing Mentors

Want your book promotion to feel real—and actually work? Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s about blending the two.This week’s guest is Cheryl Evans. She’s a marketing strategist, author, and founder of the Business Witch Academy. Cheryl shows you how to mix heart with AI to build campaigns that connect and convert.Cheryl has over 20 years of experience helping entrepreneurs amplify their voices. She shows you how to add personality to your promotions. She explains how to stay consistent with your message. And she reveals how to use AI as your creative sidekick, rather than view it as your competition.In this episode you’ll discover:Authenticity that sells: Why showing up as yourself builds trust and boosts book salesAI in your voice: How to “teach” AI your style so your marketing feels real, not roboticMindset shift: See AI as your creative sidekick, not your competition

Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works.You’ll get the inside track on today’s publishing options: traditional, self, and hybrid. More important, you’ll learn how to pick the path that fits your goals, and how to turn your book into something bigger.Find out why the smartest authors start marketing long before launch, how a clear target audience changes everything, and why your book might be your best tool for landing speaking gigs, consulting clients, and global deals.In this episode you'll discover how to...Pick your path: The real-world pros and cons of each publishing modelAvoid the launch trap: Why most books flop—and what to do insteadMake your book work harder: Get more than sales—get leads, stages, and dealsGrow before you go live: Build your audience early and connect like a proIf you want your book to do more than sit on a shelf, hit th

Think AI can’t sound like you? Think again.Author and email strategist Kathy Farah is back with fresh, real-world tactics for using AI to market your book without losing your voice.She breaks down how to save time, repurpose your writing, and stay human in every post, email, and promo. Whether you're tech-curious or already dabbling, this episode shows you how to plug AI into your creative workflow without turning robotic.In this episode, you'll discover how to...Turn chapters into scroll-stopping postsTrain AI to write like youPrompt smarter for stronger resultsCatch the AI red flags pros look out forTest-drive top tools like ChatGPT, Claude, and PerplexityReady to stop staring at the blinking cursor? Hit play and let AI carry the load—your way.Here's how to connect with Kathy:EmailWebsiteLinkedIn Instagram Download Kathy's free gift "10 AI Prompts"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing

What if the title you love, the story you’ve lived, or the brand you’re building could land you in legal trouble?This week, attorney and author Cheri Andrews reveals what most writers miss about protecting their books and businesses. From book titles to memoir minefields, she breaks down the must-know legal moves every author should make before publishing.In this episode, you’ll discover:Why skipping copyright could cost you more than your bookThe truth about titles—and what you can’t protectMemoir red flags that could trigger lawsuitsWhen a quote crosses the line into copyright violationHow one missed step can destroy your brandProtect your words. Own your work. Avoid expensive mistakes.Listen now for the legal clarity every author needs.Here's how to connect with Cheri:EmailWebsiteLinkedInFacebook Business PageInstagramDownload Cheri's free gift, "Safeguard Your Success"*************************************************************************Want More Book Marketing Ideas? Subscribe to B

Is your website actually helping you sell books—or just taking up space online?This week’s guest, Sandra Beatty, turns websites into lead machines. She’s a conversion copywriter, strategist, and children’s author who helps authors and service pros transform casual visitors into loyal buyers.If your site looks good but doesn’t bring results, Sandra shows you why—and how to fix it. From layout to landing pages, she breaks down what actually works for authors who want more than just clicks.In this episode, you’ll learn:Book site or author site? How to pick the one that drives real results—or why you might need bothThe landing page fix: What your current book page is probably missingCTA clarity: The one mistake killing your conversions (and how to fix it fast)Your about page, reimagined: Why it’s doing more heavy lifting than you thinkBuild trust like a pro: How showing your pricing and tackling objections turns browsers into buyersIf you want a website that actually works for your author business, this episode i

Thinking about hiring help for your author business—but not sure where to start?If you're feeling stretched thin, stuck in the weeds, or simply unsure how to grow beyond “just you,” this episode is for you.Jamie Van Cuyk, CEO of Growing Your Team, knows how overwhelming hiring can feel—especially when your business is personal. She’s helped countless creative entrepreneurs like you find the right first hire without the stress or second-guessing.What if hiring didn’t have to feel risky? This conversation reveals when to take the leap, who to hire, and how to protect your time and money.Key takeways:4 Signs It’s Time to Hire Stop wondering. Start watching for the key signals your business is ready to grow.Which Role Fits Your Book Business? Contractor or part-timer? Jamie breaks down your options and what works when.How to Avoid a Bad Hire Get clear on who you need before you post the job.A Smarter Way to Hire Learn Jamie’s step-by-step system—from job post to onboarding.Costly Hiring Mistakes to Skip Avoi

Are you looking for national media attention to fuel your book sales?Mary O’Donohue, former post producer for The Oprah Winfrey Show and bestselling author, joins me to share how you can land major media spots—even without industry contacts.In this episode, Mary walks you through the exact steps producers look for when choosing guests. You’ll discover how to pitch with purpose, avoid rookie mistakes, and show up as the expert media teams want on-air.If you’re ready to turn interviews into visibility, credibility, and sales, this is your blueprint.What You’ll Learn:How local media leads to national exposureThe pitching mistake most authors makeWhat producers actually want in a guestWhy your book bio won’t work—and what to say insteadHow to showcase your expertise without “selling”This conversation is packed with insights to help you stand out and make your next interview matter. Don’t miss it.Here's how to connect with Mary:Website LinkedInDownload Mary's free gift for listeners: "Free Customiza

Think publishing your book is enough? Think again.If your launch fizzled or your powerful message isn’t reaching readers, you're not the only one asking why.In this episode, Debby Kevin, Founder of Highlander Press and champion for women’s voices, reveals the real reasons your book isn’t selling, and what to do about it. Get ready for myth-busting insights and smart, practical marketing moves that actually work.What you’ll discover:Why “publish and pray” fails: With thousands of books hitting Amazon daily, discover what really gets yours seen and sold.Start marketing before you write: Yes, really. Learn how to build buzz early and turn followers into future buyers.Stop trying to reach everyone: Find out why niching down unlocks clarity, connection, and conversions.Your list is your lifeline: Forget chasing algorithms—Debby reveals how to grow an engaged email list that buys.Turn one book into many opportunities: Think beyond the page—repurpose your content into blogs, workshops, and more.If you're r

Is your book launch leaving money on the table?What if your book launch could do more than get you on Amazon—it could bring you clients, visibility, and real revenue?This week, launch strategist and bestselling author Robbie Samuels is back to expose the most common launch mistakes nonfiction authors make—and how to flip your book into a powerful business asset. With 650+ Amazon reviews and three bestsellers under his belt, Robbie pulls back the curtain on how to rally your network, supercharge your review count, and build momentum long after launch day.Key takeaways:

Want real readers—and real results—for your book? If you're tired of hoping your book gets noticed and ready to start making it happen, this episode is for you.This week, bestselling author and digital marketing pro Alex Strathdee (founder of GetShelfLife.com) shares how to turn your book into a powerful tool for bulk sales and long-term impact. With over $10M in ad campaigns and 1,000+ titles under his belt, Alex breaks down what actually works and what’s wasting your time.You’ll learn how to set bold sales targets that drive real results, seed your book with influential readers who create momentum, and tap into podcasts, partnerships, and creative outreach to expand your reach. If you’re ready to market your book more intentionally, this episode is a great place to start.Key Takeaways:Set a Sales Goal That Drives Action Decide how many books you want to sell—then reverse-engineer your marketing to hit it.Give to Grow Seed free copies with the right readers to spark buzz, reviews, and surprising bulk sa

Think social media is enough to sell your book? Think again.This week’s guest, Patricia Viscount, is here to shake things up. She’s a master storyteller, sharp-eyed brand strategist, and the queen of email that actually converts.Patricia pulls back the curtain on why authors who only focus on social are leaving money (and readers) on the table. She’ll show you how a smart, personal email strategy builds real connections, loyal fans, and steady book sales.Don’t let algorithms limit your reach. Uncover actionable tips to turn your email list into your most valuable asset.Key Takeaways:Why social media fails authors Uncover the hidden risks of relying on likes and follows to drive real results.The secret weapon you control Find out what makes email your most powerful (and overlooked) book marketing tool.Lead magnets that spark action Get simple ideas that actually convert followers into loyal subscribers.A brand voice that builds trust Learn how a consistent voice builds instant trust with your audience.Emails r

Think your book title is brilliant? Think again. In this week’s episode, ghostwriting powerhouse Maggie Mills pulls back the curtain on what really makes a nonfiction title grab attention, and sell books. After decades behind the scenes helping authors shine, she’s revealing why some titles flop and others spark instant curiosity (even from across a crowded shelf).Whether you’re stuck on a working title, torn between clever and clear, or wondering if you should trademark your signature method, Maggie shares the exact strategies she uses to help authors turn words into assets.

You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand?This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast. Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this episode, she shares how she became a thought leader, starting as an accidental YouTuber. You’ll learn how to use video to grow your audience, build authority, and sell more books.Key Takeaways:Become the go-to expert. Answer specific, high-value questions instead of pushing your book.Turn questions into content. Use reader feedback and Google suggestions to create videos people actually search for.Beat the algorithm. Short, focused videos that solve one problem keep viewers watching and coming back for more.Get more clicks. Strong thumbnails and titles spark curiosity and drive discovery.Build loyal followers. The mor

Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book?This week’s guest expert is Benjamin Dennehy, famously known as "The UK’s Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-driven approach to help you reframe your sales mindset and learn how to sell your books with intention and authenticity.From overcoming childhood programming that sabotages sales efforts to mastering the art of question-based selling, Benjamin shares hard-hitting strategies that empower you to promote your books without feeling pushy.

Do you know how strategic sponsorships can boost your book sales and author platform?This week’s guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-hand experience working with over 40 sponsors, Charmaine reveals how authors can leverage sponsorships to market their books and open new doors for partnerships.From identifying the “grassroots” meaning of sponsorship to creative collaboration ideas, Charmaine shares practical steps that any author, no matter their platform size, can take to secure and maximize sponsorship support for greater book success.Key Takeaways - Here’s what most authors overlook:It’s not charity—it’s marketing. Sponsors don’t donate; they invest where their audience hangs out (yours).Look around. Your next sponsor might be your hairdresser or local service club.Pair it with bulk sales. Want your book in schools or communities? Partner with groups that can distribute for you.Cash isn’t the only currenc

Feeling like your small email list isn’t enough to move the needle? Think again.This week’s guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of subscribers into a loyal fanbase that buys, shares, and raves about your book.If you’re tired of chasing social media trends and want a proven way to nurture readers and sell more books, Kathy’s down-to-earth advice will help you make email work - no huge list required.Key Takeaways:Why jumping into promo mode too fast might backfireAnd what to send first to warm up your list (without sounding salesy).A fun way to share your book that actually builds trustThink behind-the-scenes sneak peeks, helpful tips, and stories your readers will love.How often should you email your list? The answer might surprise you—and it’s all about what works for you.How to make your subscribers feel like VIPsFrom little bonuses to exclusive content, you’ll learn how to turn casual readers into raving f

Are you ready to transform your LinkedIn presence and make your book promotion unforgettable?This week’s guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn.Miranda helps women entrepreneurs and authors grow their brand with confidence, energy, and authenticity.From busting imposter syndrome to creating engaging content and converting followers into loyal readers, Miranda reveals powerful media strategies authors can use on LinkedIn and beyond. Key Takeaways:How being fully yourself online can attract the right readers—without trying to be someone you're notWhy imposter syndrome disappears when you use your real-life experience as your brand's secret weaponThe one storytelling trick that turns your posts and messages into meaningful reader connectionsHidden LinkedIn tools that quietly grow your email list and deepen reader relationshipsWhat happens when you stop chasing trends and focus on building real momentum insteadReady to share your sto

Are you struggling to cut through the digital noise and make real connections to promote your book?This week’s guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR and Decoding Digital.     He's an authority on brand building and AI-powered marketing. In this episode, Cahill shares transformative strategies for leveraging podcasts to authentically boost your book’s visibility in an AI-dominated content landscape.From maximizing podcast exposure to harnessing the power of human-to-human conversations, Cahill reveals how authors can harness both technology and authenticity to stand out, build authority, and reach their ideal readers.Key Takeaways:Why Real Talk Still Matters AI is everywhere, but real conversations build real trust. Find out why your voice still counts.One Interview = Endless Possibilities Learn how to turn one podcast into blogs, posts, emails, and more to keep your message working for you.AI Can Help, But You Seal the Deal D

Ever wondered how strategic public relations can help get your nonfiction book featured in top media outlets?This week’s guest expert is Marjie Hadad, globally recognized PR leader, former television journalist, and author of The Power of PR Parenting. Marjie reveals the insider secrets every nonfiction author needs to attract media attention, establish expertise, and build lasting relationships with journalists. Key Takeaways:The number one way to capture a journalist's attention that most authors overlook.How to position yourself as the expert that journalists want to feature.Simple strategies to grow your visibility without relying on a big PR budget.Why timing is critical to your success and how to get it right.The secret to handling media interviews like a pro, even if you feel unprepared.Listen to this episode and discover how to grow your book’s reach without spending a fortune.Here's how to connect with Marjie:WebsiteLinkedInYouTube************************************************************

Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice?This week’s guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effectively with a ghostwriter (aka “angel writer”) to create a compelling, marketable book that remains true to your vision.From demystifying the ghostwriting process to responsibly leveraging AI, Danielle shares actionable insights for authors who want their message to stand out in a crowded marketplace.Key Takeaways:Explore the Angel Writing Approach Understand how angel writers differ from ghostwriters to create a book that feels truly yours.Capture Your Authentic Voice Use simple techniques to make sure your words, tone, and ideas sound like you. This builds trust with readers.Craft a Standout Business Book Design a book you’re proud of—because loving your cover can