Ux And Growth Podcast

What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches. "For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acut

So you've started a podcast. Now, how do you book guests? What about sponsors and affiliates? Where should you be promoting your show? In this episode, I sit down with Jason Ogle (Host of User Defenders) to discuss the intricacies of being a podcast host. This episode was originally recorded in April of 2017 and we didn't release it. So now, it's being brought to you as a bonus episode. The recording may be a bit dated, but the information isn't. Enjoy! User Defenders Community: https://community.userdefenders.com/ User Defenders Podcast: https://userdefenders.com/ Jason on Twitter: https://twitter.com/jasonogle John Lee Dumas' guide to podcast sponsorships: https://www.eofire.com/podcast-sponsorships/ Austin on Twitter: https://twitter.com/ustinknight More about me and the show: https://austinknight.com/

What are the key pieces of a great portfolio? What are the best tools for building and launching one? And what are the pitfalls to avoid? In this episode, Martijn van den Broeck (Designer at Google) joins me to talk about the art and science of design portfolios. For years, Martijn has closely studied portfolios, developing expertise in everything from the ideal number of case studies to the right way to handle an NDA and beyond. He shares a comprehensive approach to building, launching, and leveraging a portfolio. "I'm surprised by how few people actually have read their NDA and tried to understand it. One thing I did was write an article about what I learned while interning at IDEO. So I couldn't go into the specifics of projects, but I could still say, 'Hey, I went to IDEO and I learned all these amazing things' that weren't NDA protected." — Martijn at 22:56 Martijn's portfolio guide: https://medium.com/portfolio-principles Martijn on Twitter: https://twitter.com/MartijnvdBroeck Martijn's portfolio: ht

What are the basic steps to take when starting a podcast? And how do you grow it? In this episode, Matt, Geoff and I recap what we've done to run the UX & Growth Podcast. We talk format, guests, equipment, hosting, distribution, promotion and more. From the best mics to the most unexpected growth channels, these are the big things we've learned while running our small show. This episode was originally recorded in April of 2017 and we didn't release it. So now, it's being brought to you as a bonus episode. The recording may be a bit dated, but the information isn't. Enjoy! Microphones: ATR-2100 (USB/XLR), AKG P220 (XLR) Software: Audacity, Garageband & Auphonic Self-hosting on Wordpress: https://en.support.wordpress.com/audio/podcasting/ Submitting a podcast to iTunes: https://help.apple.com/itc/podcasts_connect/#/itcc0e1eaa94 Austin on Twitter: Twitter.com/ustinKnight Geoff on Twitter: Twitter.com/dailydaigle Matt on Twitter: Twitter.com/mattrheault

How do side projects impact a designer's career? What are the incremental growth tools that can turn a side project into something bigger? In this episode, I sit down with Lee Munroe (Director of Design at OneSignal) to talk about his numerous side projects, the various growth tools that he's used, and why personal growth (not revenue) was always his goal. We also discuss his role at OneSignal, where he's growing a product and a team simultaneously. I've discussed OneSignal (and their unique revenue model) several times in the past, and Lee brings some new insights on that topic throughout our discussion - including how they decided to pivot their revenue model recently. Plus, we dive into a space that OneSignal and Chrome share responsibility for: notifications on the web. "I started a company called Lookaly, which was like the Yelp of Ireland. I thought what we needed to do was create a really good user experience and we didn't focus at all on customer development. We got to a point where the website was d