Sinopse
Learn marketing tips and strategies from the team at Kajabi, a profitable software-as-a-service company specializing in software that helps people sell digital content online.
Episódios
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Episode #23: Targets vs. Resolutions
06/01/2016 Duração: 12minYou know the routine - You set your New Year’s resolutions… You have a few good days… and before you know it… you’ve abandoned most (if not all) of them before the end of January :-( So, what’s going to be different for you this year? Because it doesn’t have to be that way. In this brand new episode of Kajabi Chalk Talk, you’ll learn a different way of thinking that will get you serious about making real change in 2016.
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Episode #8: Launch Anticipation, Hustling Tips, and Obstacles to Success
25/04/2015 Duração: 09minWe're back with another Kajabi Q&A, and in this episode we're going to teach you how to build anticipation for your launch and get your audience buzzing about your product. We'll also address your other questions on how to distribute and deliver your content, obstacles to success, useful tips for hustling, and much more.
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Episode #7: Finding Your Ideal Audience, Game-Changers, and Executing New Ideas
22/04/2015 Duração: 10minFinding your ideal target audience is key to building life-long followers and setting yourself up for long-term success… The question is, how can you identify who your target audience is AND reach them in a way that makes them want to follow you? Well, in this new episode of Kajabi Q&A, we're going to help you target your ideal audience. We'll also address your other questions on game-changing developments in online marketing, executing new ideas, and using podcasting to collect new leads.
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Q&A Episode #6: Launch Preparation, Finding Motivation, and The Elements of Success
18/04/2015 Duração: 17minWe're back with another episode of Kajabi Q&A to answer all the questions you want to throw at us. In this session, we talk about preparing for big launches, finding motivation when morale is low, the elements of success, and much more.
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Q&A Episode #5: In The Studio With Chalene Johnson
15/04/2015 Duração: 45minWe're excited to present a special edition of our Kajabi Q&A, where we're joined in the studio by our friend and social media guru, Chalene Johnson. This time around, we got to turn the tables and be the ones doing the asking - Chalene shared some very practical marketing advice as she answered some of the questions you sent in.
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Q&A Episode #4: Gamification, The Missing Piece, and Giving Away Your Best Stuff
11/04/2015 Duração: 13minYou sent in more questions for us to answer, and now we're back with another episode of Kajabi Q&A. This time around, we're going to answer your questions on gamification, finding the missing piece to your online marketing strategy, what you need to be doing to capture more leads, and much more.
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Q&A Episode #2: List Building, Time-Management, and Staying Hungry
04/04/2015 Duração: 14minYou're awesome… we're super flattered by the encouraging comments you left on our first Q&A episode. Many of you loved the relaxed setting, banter, and all the candid responses we gave in our answers. Well, there's more where that came from - episode #2 is now ready, and in it we covered list building, time-management, staying hungry, and a couple other interesting topics you asked about. There's still one lingering issue, however… we're having a hard time trying to come up with a name that would fit this type of series. Can you help us come up with one?
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Q&A Episode #1
01/04/2015 Duração: 27minYou may have noticed that we took a small hiatus from our regular Chalk Talks, but we're back with a new episode… and this time, we're testing out a new format we think you'll really enjoy… Instead of our usual bit of getting in front of the chalkboard and letting you know what's on our minds, we'd like to know what's on yours. We opened up discussion and invited some of our hardcore followers to send in questions for us on anything they wanted us to answer. It ended up being a ton of fun to record, and you'll see that we addressed all kinds of topics, from business and marketing, to mindset and personal development, and even to personal challenges we've faced.
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Episode #22: Q&A with Kenny and Travis
05/02/2015 Duração: 27minYou may have noticed that we took a small hiatus from our regular Chalk Talks, but we're back with a new episode… and this time, we're testing out a new format we think you'll really enjoy… Instead of our usual bit of getting in front of the chalkboard and letting you know what’s on our minds, we'd like to know what’s on yours. We opened up discussion and invited some of our hardcore followers to send in questions for us on anything they wanted us to answer. It ended up being a ton of fun to record, and you’ll see that we addressed all kinds of topics, from business and marketing, to mindset and personal development, and even to personal challenges we've faced.
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Episode #21: Starting with Why
14/10/2014 Duração: 09minAll things being equal, why do certain organizations or people succeed where others have failed? Well, in his book, Start With Why, Simon Sinek details the underlying factor for the success of some of the most innovative and influential people of all time, from Martin Luther King Jr. to Steve Jobs and more - they all share the same trait and it's not what you think. What tied these organizations and people together is a "why." A "why" penetrates deeper than a "what" (i.e., what you are doing) or a "how" (i.e., how you are doing it), and it pushes and motivates you to succeed beyond your peers. In this Chalk Talk, I'll show you how you can find and articulate your "why" so you can use it to elevate yourself to the highest levels. I've also taken time to think about what Kajabi's "why" is, and I'll share it with you in the video:
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Episode #20: Winter is Coming
05/09/2014 Duração: 06minAs summer comes to a close and fall begins, it’s time for you to "brace your business," because "winter is coming." …Some of you might not catch the "Game of Thrones" (one of my favorite TV shows) reference, so let me explain: In "Game of Thrones," winter is a rare period of death and decay that only comes around every ten years. That got me thinking... See, every business faces a "winter" at some point in its life where either growth or revenue slows down for what may seem like an extended period of time. It’s extremely important for you as a business owner to know how to plan for when that time comes, because if you don’t, you could lose everything you’ve built. In this Chalk Talk, I'm going to share with you the 4 things Kenny and I did to prepare for and overcome our own "winter" with Kajabi. Implement these 4 action items today and you’ll brace your business for "winter"; -Travis
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Episode#19: Single Tasking
14/08/2014 Duração: 06minMany of us have been taught that in order to be successful in business and in life, you need to juggle several projects at one time. But the reality is that multitasking is a symptom of having too many things on your plate. What we've actually learned is that to be able to maximize your productivity, you need to focus on a single task at a time as you go through your to-do list. In this episode, I'll talk about my experience with single-tasking, and give you some practical tips on making it a reality in your own work-life, so make sure you watch above. - Travis
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[Hijacked]Episode#1: Lights, Camera, Action
11/08/2014 Duração: 04minShhh… don't tell Kenny & Travis. We, the Kajabi team, have hijacked Chalk Talk. In this new series (don't worry, Kenny & Travis aren't going anywhere), we're going to share some of the cool things we do here at Kajabi, and offer some helpful lessons we've picked up in our experiences working here. For the first episode, Joe, our video producer and the man behind the camera, is going to give you a behind-the-scenes look at what goes into making Chalk Talks. There's some great information here on how to make high quality videos, including tips on lighting effects, tools, and post-production that will help you in your own video marketing strategies. Check out Joe's list of the exact equipment we use to make our videos here. - The Kajabi Team p.s. If you have any video questions, leave a comment below and Joe will be happy to answer them. Or just let Joe know how much you appreciate his work in making Kenny and Travis look/sound goo
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Episode #18: Conceive + Believe = Achieve
11/07/2014 Duração: 06min"Today, I want to talk about a success formula that Kenny and I used when building Kajabi. It's actually the same formula that business mogul Andrew Carnegie once followed when building his empire: Conceive + Believe = Achieve. -Travis p.s. I'd love to know how you've applied this formula in your own business or life. Leave a comment and tell me below!"
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Episode #17: Unclutter Your Environment In Minutes
09/07/2014 Duração: 07minDo you ever have trouble concentrating on work because your desk or office is cluttered with stacks and stacks of paper? I want to share with you some practical advice I recently learned that works even better than filing it away manually, and it's improved my ability to focus both in business and in life. In the past, my answer has always been to throw away what I don't need and file away the rest. The problem with this solution is that filing paper is not scalable — eventually the folders or cabinets get full. In this episode, I'll let you in on my method, and I'll even give you a demonstration inside my office…
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Episode #16: How Customer Magnets Will Build Your Business
01/07/2014 Duração: 07minIn this episode, I want to to introduce the concept of "Customer Magnets," which if used properly, will help your business grow tremendously. Did you know that 95% of your visitors will leave your website without making a decision to purchase? And by the way, that's if you're doing well… Customer Magnets can significantly cut into those numbers by giving you a way to build a relationship with your visitors so that they eventually see the value of your service/product. Find out how you can use Customer Magnets to attract more leads for your business in the video above… -Travis p.s. I'd love to know what kind of customer magnets you'll be creating. Leave a comment and tell me below below!
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Episode #15: My Failure
25/06/2014 Duração: 07minThat's right - I failed. Many times, in fact. But Kenny and I wouldn't have gotten to where we are today without failing. It's what we did after we failed that allowed us to find success. So in this episode, I'm going to help you overcome whatever it is you're afraid of failing at. I'll also let you in on a few of my own personal struggles. This is going to be tough... -Travis p.s. I'm sure I'm not alone on this - I'd love to hear about some of your own failures and how you came back from them. Leave your comments here: >> http://blog.kajabi.com/post/89882881459/kajabi-chalk-talk-episode-15-my-failure#comments
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Episode#14: How to Overcome Resistance
18/06/2014 Duração: 10minAnytime you set out to create something, there's a natural force you'll encounter called resistance. And this resistance is relentless; it will do anything to stop you. Resistance is what Kenny and I had to go through in the process of creating Kajabi. In this episode, I'll teach you how to understand resistance and overcome it. If you don't learn how to deal with resistance, it can become the biggest roadblock to your success... - Travis p.s. What resistance have you come across when you've tried to create something, and how did you overcome it? I'd love to hear your comments here.
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Episode#13: Stop Hustling
14/06/2014 Duração: 06minI want to share with you one of the principles we use as we run our company that may seem, on the surface, very counter-productive or just downright bad practice. And that is to STOP HUSTLING. It seems like many people these days take pride in being busy, feeling stressed, and working all of the time. But it's possible that by bringing balance to your life, you'll improve the productivity AND quality of your work. In this video, I'm going to talk about one of Kajabi's most important work philosophies, as well as a few of our secret policies that have helped bring a TON of success to our team. What we do is... - Kenny p.s. I'd love to hear about some of the ways you unwind from hustling and how you've benefited from bringing balance to your life here.
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Episode #12: How to be a Real Hero
29/05/2014 Duração: 06minToday, I'm going to talk about how to be a real hero. A real hero is someone who changes the world with what they do in life and in business. I've actually made a list of ten traits that everyhero I've learned from has, and I share each quality with you on this episode...