Duct Tape Marketing

Marketing agency profitability doesn't always translate into healthy cash flow, especially when financial reporting only looks backward. Jody Grunden explains how agencies can use cash-flow forecasting, utilization, bill rates, team capacity, and other financial KPIs to make better decisions before problems appear. He also covers how much cash an agency should keep on hand, what a fractional CFO adds beyond bookkeeping, and how pricing models can support long-term profitability as the business grows. 00:00 Introduction 01:06 How Virtual CFO Services Became Scalable 04:18 The Profit and Cash Targets Agencies Need 06:48 What a CFO Does That a Bookkeeper Doesn't 09:44 The KPIs Agencies Should Track Every Week 12:31 Why Subscription Pricing Beats Hourly Billing 19:04 How to Scale Pricing as Your Agency Grows Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now an