Duct Tape Marketing

A business that depends on you for every sale, decision, and deliverable can only grow so far. Beth Mazza and Victoria Sivrais share how they built and sold professional service firms by turning expertise into systems, protecting margins, investing in sales and marketing, and building teams that could operate without them. They explain why financial discipline, scalable processes, and a strong network of advisors are essential if you want a business that creates freedom instead of another full-time job. Their approach offers a practical roadmap for entrepreneurs who want to grow profitably and eventually build something valuable enough to sell. 00:00 Introduction 01:31 Build a Business You Can Actually Sell 04:37 Build Your Entrepreneur Kitchen Cabinet 06:11 The Money Rules Behind 30% Margins 08:43 5 Moves to Build a Seven-Figure Business 10:53 Can You Build a Business and Still Be a Mom? 12:26 Expertise vs. Systems: What Actually Scales 14:24 How Cold Outreach and SEO Built Their Firm 18:16 The Money Mistake