Duct Tape Marketing

Leadership isn't about having the best argument. It's about helping people believe in what's possible before asking them to embrace change. Owen Fitzpatrick explains why emotions shape beliefs, why identity matters more than logic, and how leaders can create genuine buy-in instead of simple compliance. From AI adoption and organizational change to marketing and influence, this framework explains why some ideas spread while others never take hold. 00:00 Introduction 01:33 The Question That Saved His Life 04:09 Why People Believe What They Believe 08:27 Influence vs. Manipulation 14:28 Why AI Change Fails at Work 17:58 The Psychology Behind Propaganda 23:03 Where to Learn More Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!