Book Marketing Mentors

Want your book promotion to feel real—and actually work? Too many authors either hide behind stiff, cookie-cutter marketing or get stuck staring at a blank screen. The secret isn’t choosing between authenticity and automation, it’s about blending the two.This week’s guest is Cheryl Evans. She’s a marketing strategist, author, and founder of the Business Witch Academy. Cheryl shows you how to mix heart with AI to build campaigns that connect and convert.Cheryl has over 20 years of experience helping entrepreneurs amplify their voices. She shows you how to add personality to your promotions. She explains how to stay consistent with your message. And she reveals how to use AI as your creative sidekick, rather than view it as your competition.In this episode you’ll discover:Authenticity that sells: Why showing up as yourself builds trust and boosts book salesAI in your voice: How to “teach” AI your style so your marketing feels real, not roboticMindset shift: See AI as your creative sidekick, not your competition