Duct Tape Marketing

Talia Wolf is an internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift—one of the world’s leading CRO agencies. She pioneered the concept of emotional targeting, a transformative marketing approach that taps into what customers truly feel and need. In this episode, Talia breaks down her four-step emotional targeting framework and shares how brands can dramatically boost conversions by crafting messages that connect on a human level. If you're tired of copycat marketing and want to create powerful customer experiences that truly resonate, this episode is a must-listen. 00:00 Introduction 01:04 Introduction to Talia Wolf 01:43 Defining Emotional Targeting 02:24 Common Website Mistakes and Emotional Targeting Approach 04:29 Limitations of Traditional Marketing Personas 05:46 Research Methods for Emotional Targeting 06:32 Ethics of Emotional Targeting 07:47 The Emotional Hook in Decision Making 08:25 Case Study: Teamwork and Customer-Centric Messaging 10:44 Honesty a