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Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this video, I break down why I ignored branding for years—and why that was a massive mistake. Here’s the truth: If you’re confused about your brand, your audience doesn’t stand a chance. Branding isn’t about logos, fonts, and hex codes. It’s about clarity. Positioning. Messaging. And when I finally got that right, content creation became easier. My message clicked. My brand started to actually matter. Here’s what I cover: The biggest branding mistake I made for years What’s actually inside a good brand guide How to use the Brand Builder Template to get crystal clear on your message If you want your content to land—and your audience to get you—this is the foundation. Grab my free Brand Builder Template here: https://better.biz/systems/brand-builder Video title ideas (for the algo): Why I Ignored Branding (And Why That Was Stupid) I Never Cared About Branding—Until It Cost Me How to Build a Brand That Actually Co