Search With Candour

In this episode of Search With Candour, host Jack Chambers-Ward discusses the impact of AI on content creation with guest Erika Varangouli.They discuss how to stand out in an oversaturated market, the importance of brand consistency across channels, and the role of humour and distinct voice in marketing. The episode also touches on the challenges and opportunities LLMs pose, ethical considerations, and potential future trends.Plus, enjoy some banter about heavy metal gigs and what Erika thinks is the greatest movie sequel ever.