End Of Three Fitness Betterhumanology

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes 00:30 - Introduction to today's topic: What exactly is an MQL? 01:45 - Why operations matter just as much as sales in scaling your business. 02:42 - Operations give you time freedom, allowing for scaling beyond just selling. 05:40 - Discussing the challenge of scaling leads and how to qualify them effectively. 07:00 - Reverse engineering the marketing process to build know, like, and trust factors. 09:52 - Detailing the process of reverse engineering not just from leads to customers, but through a nurturing sequence to make sales conversations easier.