Search With Candour

In this episode of Search With Candour, host Jack Chambers-Ward discusses the evolving value of backlinks in 2025 with guest Tamara Novitovic from Bazoom Group. They explore how link building strategies need to adapt, the impact of AI on SEO, and why backlinks remain crucial. The conversation covers which metrics matter for link-building and future trends that will shape the SEO landscape. Whether you're reconsidering your link-building strategy or curious about the future of SEO, this episode offers invaluable insights for you! Follow Tamara Website: ⁠https://bazoom.com/⁠  LinkedIn: ⁠https://www.linkedin.com/in/tamara-novitovic/⁠  Chapters 00:00 Introduction 01:52 Sponsor: AlsoAsked 03:17 The Value of Links in 2025 04:55 Holistic Approach to Link Building 09:30 Metrics and Relevancy in Link Building 18:48 Content Strategy and Link Building 22:57 Interactive Content and Future Trends 33:08 Balancing Freshness and Relevancy 37:45 The Power of Data in Client Convincing 38:14 Learning from Industry Peers 3