Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together. As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises. Today we discussed: [0:00] Opening [01:50] The Leadership Gap in Marketing [02:57] Why Marketing Leadership Matters [03:39] Steps to Fix Marketing Leadership Gap [08:48] Marketing Leadership as a Service Rate, Review, & Follow If you liked this episode, please rate a