Smart Business Show

Today, I have the pleasure of introducing our special guest, Emily Concotta!Emily is the Founder of The Launch Babe, Marketing Expert, and Creator of the InstaBiz Academy. She helps entrepreneurs take their gifts and talents and translate them into really clear and easy to communicate brands online that sell.In this episode, Emily shares her “villain origin story,” the #1 reason why online coaches are struggling to communicate who they are and what they do, and how you can overcome it by turning your profile into a purpose.She is giving you all the questions you should be asking yourself to 1) hone in on who you are really helping, and 2) how that will guide your efforts in building your following, business, and strategy. One great way she put it: “who are you a champion for?I loved getting to hear Emily’s walkthrough of her 5 phase custom journey she uses specifically for Instagram: awareness, generating interest, engagement, consideration, and conversion. You don’t want to miss how she breaks down each oneI