Smart Business Show

Today we have another special guest that is sharing GOLD for all of us affected by the iOS update. Let me introduce Toccara Karizma!Toccara is a Digital Marketing Consultant,  Business Growth Strategist, and Founder and Creator of Karizma Marketing, where she has helped build 7-figure+ e-commerce brands and businesses for the last 14 years.Today, we are talking about the five shifts to make your Facebook Ads work again since the dreaded iOS updates because it’s still working but there are just some adjustments that need to be made. Toccara explains more behind what we're losing in the iOS update, all our tracking abilities and audience targeting with the new privacy settings, and how she’s been able to get around that to control CPMs a little bit better, get the clicks on ads and find your target customers.In this episode, she shares the massive growth her clients have seen even amidst all the changes when they started using the omnichannel strategy. Omnichannel means taking advantage of every marketing