Book Marketing Mentors

Are you making book marketing harder than it needs to be? Many authors follow the same advice, use the same platforms, and launch the same way… then wonder why sales stall. This week’s guest, Mamie Sanders, explains why that happens and what to do instead. Mamie is the founder of MVL Marketing and a veteran digital strategist who has worked with major publishing houses and countless authors. She brings a refreshing perspective to book promotion: marketing isn’t a formula. It’s a fit. In this powerful interview, Mamie shares how authors can cut through digital noise, build genuine connections with readers, and create marketing strategies that match their strengths and goals. If social media feels overwhelming or your launch came and went without much momentum, this episode will help you rethink your approach. You’ll also hear why long-term visibility matters more than launch-week buzz and how awareness and trust quietly drive consistent book sales over time. What You’ll Discover: Why copying another author’s s

Is your book working as hard as you did to write it? Many nonfiction authors publish a strong book… then wonder why income and opportunities don’t follow. This week’s guest, Katrena Friel, reveals what most authors miss when trying to turn a book into a sustainable business. Katrena is an award-winning author, TEDx presenter, and creator of a powerful “done-for-you” author growth program. In this conversation, she pulls back the curtain on how successful authors move beyond book sales and build profitable platforms around their expertise. We explore what really creates revenue, why mindset often blocks momentum, and how to promote your work without feeling pushy or inauthentic. Katrena also shares her concept of becoming a “multivert” — blending the strengths of introverts and extroverts to create visibility, credibility, and income. If your goal is not only to sell books but to build a thriving author business, this episode will shift how you think about your role, your message, and your next move. What You’

Are you struggling to turn readers into high-paying coaching clients with your book? You’re not alone. Many nonfiction authors assume their book will naturally lead to premium clients. Then they wait. And wait. This week’s guest, client acquisition strategist Jesse Holmes, specializes in strategic word-of-mouth. He reveals what turns readers into coaching clients. If you’re a nonfiction author, coach, or consultant who wants meaningful conversations, steady referrals, and high-value clients without cold outreach or paid ads, this episode will open your eyes.Jesse shares practical, relationship-driven strategies to help you move beyond passive book promotion and into purposeful connection. The payoff? More warm introductions, better-fit prospects, and conversations that lead to real opportunities. You’ll also discover the missing link between book readers and premium clients: intentional relationship building rooted in generosity, clarity, and consistent daily connection.Key TakeawaysYour book builds trust. Co

What if the reason book marketing feels uncomfortable isn’t because you’re “bad at selling,” but because you’ve been taught the wrong approach?This week’s guest expert, Susan Trumpler, founder of Unstoppable Women in Business and the SheBoss Café, helps women entrepreneurs build sustainable businesses without riding the revenue roller coaster. In this episode, she tackles one of the biggest blocks authors face: how to market and sell a book without feeling awkward, pushy, or inauthentic.Susan breaks down why so many authors hesitate to talk about their book, what’s really behind the discomfort, and how to shift from “selling” to something far more natural and effective. You’ll also hear how AI, when used intentionally, can support your voice rather than replace it—making outreach easier, more human, and more aligned with who you are.If you want your book to open conversations rather than create resistance, this episode offers a practical, grounded blueprint.In this episode, you’ll learn how to:Reframe selling

What if expert authority isn’t something you claim—but something the market recognizes?Many nonfiction authors publish a book and expect credibility to follow. Then nothing happens. The book exists, but doors stay closed.This week, Christine Blosdale—five-time #1 bestselling author, award-winning broadcaster, and expert authority coach, unpacks what actually turns a book into leverage.Christine has spent decades in media and marketing. She understands why some authors get invited, quoted, and remembered—while others struggle to be seen. In this conversation, she breaks down how expert authority is built, sustained, and translated into visibility that supports book sales and brand growth.Relevant takeaways:Why authority isn’t something you announce What actually causes the market to recognize you as an expert.The mistake most authors make after publishing And how to reposition your book so it opens doors instead of sitting quietly.The messaging shift that changes how readers respond Why centering the audience—

What if your book wasn’t the end of the journey, but the doorway to the stage?If you’re a nonfiction author who wants more credibility, influence, and real-world impact, speaking may be the missing link.This week’s guest is Jim Johnson—legendary high school basketball coach, sought-after inspirational speaker, and author of A Coach and a Miracle: Life Lessons from a Man Who Believed in an Autistic Boy. Jim brings a rare blend of coaching discipline, lived experience, and platform wisdom to the conversation.In this episode, Jim breaks down how authors can turn their books into powerful speaking platforms—without being born a “natural speaker” or waiting for perfect conditions. He shares how he transitioned from coach to speaker, the systems he relies on, and why the stage is one of the fastest ways to build authority and expand your reach.Key takeaways:Why great speakers aren’t born—and what that means for you The mindset shift that turns speaking from a fear into a skill you can intentionally build.A simple f

Podcast guesting isn’t about showing up and hoping for the best. It’s about showing up strategically.In this episode, we pull back the curtain on what actually makes podcast guesting work for nonfiction authors—and what quietly sabotages it.My guest is Noemi Beres, co-owner of Podcast Connections, one of the most respected podcast booking agencies in the industry. She shares what hosts look for, what turns them off instantly, and how authors can use podcast guesting to build real authority, not empty exposure.We talk about pitching the right way, showing up as a guest hosts want to re-invite, and turning a single interview into long-term visibility and book sales—even if your book isn’t published yet.This is not about chasing interviews. It’s about earning them and making them count.Key TakeawaysResearch Before You Pitch Why generic pitches fail and how doing your homework instantly sets you apart.Value Beats Promotion How authors lose credibility when they sell instead of serve—and what to do instead.Treat I

Are you curious how a “go-giver” mindset can supercharge your book marketing success and transform your author journey?This week’s guest expert is Bob Burg, co-author of the international bestseller "The Go-Giver" and a renowned speaker on relationship-driven success and media training. Bob reveals how authors can leverage authentic value, influence, and media to promote their books more powerfully than ever.Discover proven frameworks for building trust, increasing your reach, and cultivating a thriving fanbase—by focusing on giving immense value and embracing a true abundance mentality.Key Takeaways:The Law of Value: Why giving more than you charge is the real key to selling books that matter.Expanding Your Reach: How income grows when impact grows—and what that means for authors.Authenticity and Influence: Why being real builds trust faster than any marketing tactic.Opening Yourself to Abundance: The mindset shift authors need to receive what their work is worth.Overcoming Obstacles: 24 rejections

Does your book marketing feel forced, awkward, or exhausting?In this episode, Jenn Grace, award-winning author and founder of Publish Your Purpose, shares a smarter way to market your book—one that actually fits who you are. With nearly two decades of experience and more than 200 nonfiction authors supported, Jenn explains how marketing can feel natural, sustainable, and effective.You’ll hear why trying to copy someone else’s strategy backfires, what thought leadership really means for authors, and how to avoid the post-launch drop-off that leaves so many books invisible.You’ll discover:Why marketing works best when it aligns with your strengths and energyWhat thought leadership looks like without hype or a huge platformJenn’s Aspen Method: a simple framework for long-term book promotionHow to stop doing everything and focus on what actually moves the needleWhy author success goes beyond sales to impact, connection, and serviceIf you want book marketing that feels good and gets results, this conversation will

Are you guessing what works on your author website, or do you actually know?In this episode, you’ll hear expertise from Philippa Gamse, a veteran digital marketing strategist and author of Website Wealth. She shows you how to use website analytics to make smarter marketing decisions. And how to spot new opportunities already hiding on your site.If numbers make your eyes glaze over or you’ve never opened your site stats, this conversation will change how you see analytics. Philippa breaks it down into clear, practical steps any author can use, without any tech overwhelm.What you'll discover:What web analytics really tell you about reader behavior and why they matterSimple, free tools that show not just what visitors do, but whyWhere calls to action actually belong and why one at the bottom isn’t enoughHow site search data can spark new content ideas, book topics, and marketsThe biggest analytics mistakes authors make and how to focus on metrics that matterYour website is already collecting valuable inform

Does book marketing feel confusing, overwhelming, or like something everyone else understands but you? You’re not alone. And more importantly, you’re not stuck.In this episode, Jason Fishman, CEO of Digital Niche Agency is my guest expert. With over 15 years of experience scaling digital marketing strategies, Jason pulls back the curtain on what actually works when it comes to marketing a nonfiction book. Not hype. Not hustle. A clear, practical path you can follow with confidence.You’ll learn why most authors struggle because they blur the line between marketing and selling, and how separating the two instantly brings focus. We also discuss why understanding your niche and your competition saves time, money, and frustration before you promote anything.We explore simple ways to build momentum using content, partnerships, and small tests that show you what works without blowing your budget. You’ll hear how to create early interest, activate your existing network, and make your launch work harder.In this episod

What if the secret to a more powerful author brand isn’t working harder… but thinking more like a storyteller?If you’ve ever felt your nonfiction writing or marketing could use more spark, this episode will open your eyes. USA Today bestselling author, psychologist, and writing mentor Anne Bartolucci, PhD, reveals how fiction techniques can transform the way readers experience your message.Anne shows you how mythic beats, character arcs, and narrative flow don't belong only in novels. They can make your nonfiction more engaging, more memorable, and far more marketable. If you want your book to stand out and your marketing to stick, this conversation is your guide.You’ll hear how to use storytelling to move past self-sabotage, own your voice, and create content that feels irresistible to the people you want to reach.Here’s a taste of what you’ll discover:• Why story-driven nonfiction pulls readers in faster than facts. Narrative momentum makes your message stick and your expertise unforgettable.• How myth

Most authors stop at “bestseller.” That’s cute. But if your book isn’t building your brand, landing clients, or breaking open locked doors… what’s the point?This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets.She’s flipping the usual marketing fluff on its head and showing you how to weaponize your book with real strategy.Inside This Episode:Books Don’t Build Authority—Smart Authors Do Get blunt about what it really takes to turn pages into power and why media exposure isn’t optional.Funnels Aren’t Sleazy—Yours Just Sucks Learn how to build a funnel that actually converts without feeling like a spam bot.Repurpose or Be Irrelevant If your content dies in your book, you’re wasting gold. Here’s how to cut it up, spread it out, and stay top of mind.Marketing Before the Launch or Don’t Bother Stop scrambling post-publish. Amber breaks down how to lay the groundwork before your book ever drops.C

Drowning in a noisy book market? This episode hands you the lifeline.Author and keynote speaker David Newman reveals why playing it safe is the fastest way to be ignored—and how boldness, generosity, and a clear point of view flip that script. If your message feels buried under the competition, this is your blueprint to rise.Inside this episode:Why “middle of the road” marketing kills momentumHow to craft a viewpoint that challenges and connectsWhy giving away your best ideas builds unstoppable trustThe exact prompts that unlock your unique brand voiceHow to build loyal fans before they ever buy your bookGet ready to workshop your way to visibility, credibility, and true brand power. David Newman doesn’t just talk strategy—he shows you how to own your space.This episode is your permission to stand out and stay unforgettable.Here's how to connect with David and claim your Market Eminence toolkit LinkedIn Instagram FaceBook *************************************************************************How to Tur

What if your voice could sell more books than your marketing plan?This week, audiobook pro Todd Eflin joins me to reveal what happens when authors step behind the mic. Todd is an award-winning narrator, voice actor, and DIY audiobook coach with a clear message: your voice can become a powerful sales tool when you know how to use it.Together we explore the real story behind self-narration: the nerves, the tech, the performance pressure, and the surprising freedom that comes when you take control of your own audio.Inside this episode:• Why audio builds deeper trust than the page Listeners let you into their daily life. Your voice creates loyalty that silent words cannot match.• The truth about narrating your own book Authentic? Yes. Easy? No. Todd explains how to decide if you should grab the mic or hire a pro.• The hidden hurdles no one warns authors about Voice fatigue, messy edits, tiny home studios, and the mental chatter that tells you to quit.• A simple path to voice confidence Todd’s exercises help you h

Are you craving a calmer, more intuitive way to grow your author platform? Tired of forcing yourself into formulas that never fit?This week's guest expert is Chelsea Fournier, intuitive business mentor and creator of The Rooted Method. Together, we explore a fresh path to visibility, alignment, and steady growth. Chelsea shares how sensitive, visionary authors can release the pressure, trust their inner wisdom, and build a brand that feels like home.If the hustle game drains you, or you feel overshadowed by louder authors, this conversation opens a different door. One built on ease, clarity, and truth.Key Takeaways:• Define success your way. What happens when you stop following the “shoulds” and create success on your own terms?• Honor your capacity. What if your energy—exactly as it is—could become your biggest advantage?• Use the Rooted Method. How would your author life change if you only planned 90 days at a time?• Trust intuitive signals. Ever wonder what those quiet nudges are trying to tell you?•

What if the future of book marketing could completely redefine your success as a nonfiction author?In this milestone 500th episode of Book Marketing Mentors, host and book marketing strategist Susan Friedmann steps into the spotlight to share what’s next for authors who want to stay ahead of the curve.From the rise of AI-driven personalization to the art of micro experiences and community ecosystems, Susan reveals the groundbreaking trends shaping how nonfiction authors connect, convert, and create impact in 2026 and beyond.You’ll walk away seeing your book—and your marketing—in a whole new light.What You’ll Learn:AI With a Human Heart: How to use artificial intelligence to make your readers feel genuinely seen, not sold to.Community as Currency: Why the smartest authors are building movements, not just mailing lists—and how to start yours.Micro Moments, Massive Impact: The power of small, immersive experiences that make your message unforgettable.The Return of Authenticity: Why human connection is the new al

Curious how narrating your own audiobook can boost your brand and create a deeper bond with your readers?This week’s guest expert, Mary Catherine Jones, award-winning executive producer and founder of The Audiobook Experience, reveals how to harness the true power of audio storytelling. She breaks down how to choose the perfect voice, navigate the recording process, and transform your audiobook into a marketing powerhouse.You’ll explore the real decisions authors face, whether to narrate your own story, when to bring in a professional, and how AI voices are transforming audiobooks. MaryCatherine shares insider tips for confident recording and shows how to turn your finished audiobook into irresistible marketing assets that keep working long after your book launch.Here’s what you’ll discover:Who should narrate your audiobook: When your authentic voice builds trust and when a pro adds polish.The truth about DIY narration: What it really takes, from setup to stamina, to deliver a high-quality performance.Why aud

Ever wondered how mastering your personal energy could unlock your book marketing superpower?This episode flips the script on book marketing.Isabel von Boetticher uncovers how mastering your personal energy can transform fear and fatigue into clarity and confidence.A multicultural holistic health practitioner and leadership development catalyst, Isabel joins us from the Dominican Republic to share how authors can stop pushing through exhaustion and start thriving through energy awareness.If you’ve ever struggled with burnout, imposter syndrome, or the fear of being seen, Isabel offers a refreshing perspective: marketing doesn’t have to drain you. It can fuel you.Through simple rituals, energy alignment, and practical mindset shifts, she shows how authors can market their books with more confidence, balance, and flow—without sacrificing well-being or authenticity.Key TakeawaysFace Your Fears: Learn why imposter syndrome and self-doubt are normal — and how awareness helps you move past them.Restore Confidence:

Think book awards are only about bragging rights? Think again.This week’s guest expert, Carol Abrahamson, knows the power of book awards. She’s the founder of Executive Authors, a former McGraw-Hill executive, and a longtime awards judge. With 42 books under her belt, Carol reveals what most authors miss—book awards are one of the most underused marketing power tools in publishing.Carol reveals how smart authors use awards to boost visibility, credibility, and sales. In this episode, you’ll discover:Why book awards matter: They’re more than shiny seals—they can drive sales, boost authority, and attract new opportunities.How to choose wisely: Not all awards are worth it. Learn what to look for (and what to skip) to get the best return on your entry fees.The hidden opportunity for older books: Many awards accept backlist titles—giving your book a second life.How to turn a win into marketing gold: From email signatures to media pitches, Carol explains how to make your “award-winning author” status work hard for