Ppc Rockstars On Webmasterradio.fm

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 123:43:37
  • Mais informações

Informações:

Sinopse

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

Episódios

  • Launching International PPC Campaigns with Andy Atkins-Krueger

    15/04/2013 Duração: 27min

    [Launching International PPC Campaigns as Marty speaks with Andy Atkins-Krueger, the CEO of WebCertain Group. Learn How to Run Foreign Language PPC Campaigns and how International paid search offers the unprecedented ability to break into new markets with low upfront costs./>

  • PPC with Reddit and StumbleUpon Ads With Brent Csutoras

    18/03/2013 Duração: 30min

    [Discussing PPC with Reddit and StumbleUpon Ads as Marty speaks with social media marketing consultant and entrepreneur Brent Csutoras , the founder of Kairay Media. Brent presented at SMX West 2013 on how you can get the most out of advertising on Reddit and StumbleUpon. />

  • Facebook Exchange Why We Should Be Using? Tracking Offline Conversion Into Online Systems

    04/03/2013 Duração: 26min

    [Talking Facebook Exchange, which generates automated ad buying as users click around the site. Learn Why We Should Be Using this with Marc Poirier, the Co-Founder and VP of Marketing at Acquisio. Mike Churchill, Chief Technical Officer at KeyRelevance, discusses various ways to track offline conversion into online systems. f Marketing at Acquisio. Mike Churchill, Chief Technical Officer at KeyRelevance, discusses various ways to track offline conversion into online systems. />

  • Google Adwords Enhanced Campaigns and Facebook Conversion Tracking

    18/02/2013 Duração: 30min

    [Talking Google Adwords Enhanced Campaigns and Facebook Conversion Tracking as Marty speaks with Alex Cohen (head of marketing for Seamless) and Mike Marshall from aimClear. Alex discusses if enhanced campaigns are easier to use and how users are experiencing the change. Mike explains how customers are utilizing Facebook Conversion Tracking and how effective is this form of Social PPC./>

  • Improve PPC Performance by Linking Google Analytics to AdWords

    04/02/2013 Duração: 27min

    [Improving PPC Performance by Linking Google Analytics to your AdWords account plus advice on tagging recommendaions with Melissa Mackey, the Search Supervisor at gyro. Marty also helps us with Understanding the Facebook Account Spend Cap with the online marketing account manager at aimClear Merry Morud./>

  • Creating Effective YouTube TrueView Ads; Remarketing Lists for Search Advertisers

    21/01/2013 Duração: 26min

    [New host Marty Weintraub discusses Creating Effective YouTube TrueView Ads with Manny Rivas, online marketing account manager at aimClear. Plus, Remarketing Lists for Search Advertisers as Marty looks in Leveraging Googles Remarketing Lists for Search Ads with Joe Kerschbaum from Clix Marketing./>

  • Google Adwords and Quality Score

    08/11/2012 Duração: 32min

    [Looking back at some recent Google Adwords and Quality Score discussions among the Location3 Media team and the Account Strategist of Direct Sales for Google, Amy Bender./>

  • SERP Results; Google Flexible Reach Targeting

    26/07/2012 Duração: 32min

    [SERP Results: Who is Getting Clicks and Whos Not; Flexible Reach Targeting Available for Google Display Network Campaigns as Google changes the way Google Display Network campaign settings work./>

  • Google Adwords Interface Update

    12/07/2012 Duração: 32min

    [Google Adwords Interface Update: Settings are better defined and simplified. Accelerated delivery for re-marketing is gone. Labels and filters are more accessible and easier to navigate. Adcenter undergoes interface updates./>

  • Building Google Plus Local Pages

    04/06/2012 Duração: 31min

    [The Location3 team discusses Building Google Plus Local Pages, and how Google Places pages are now replaced with Google+ Local pages, Google Plus now features a new local listing tab for businesses./>

  • How PPC And SEO Can Work Together

    17/05/2012 Duração: 29min

    [Location3 Media SEO Expert Tarla Cummings joins Joshua and Jared to discuss how PPC and SEO can work together and play off each other to create quality digital campaigns!/>

  • The Trenches of PPC Management

    03/05/2012 Duração: 32min

    [We are going in the trenches of PPC Management with Location3 Media Account Managers JD Withrow, Emily Brown, Phil Wong, and Jim Halligan./>

  • Franchise PPC Campaigns Best Practices

    05/04/2012 Duração: 32min

    [Best Practices and tips for Franchise PPC campaigns as Alex and Jared welcome Anne Baum, the Local Solutions Manager at Location3 Media. They show us the best route to high-quality low-cost conversions./>

  • New Features on Google and MSN

    22/03/2012 Duração: 32min

    [Alex and Jared discuss new features on Google and MSN which include recent Google algorithm announcements, Google Adwords with Enhanced Ad Sitelinks and Microsoft adCenter with Dynamic Keyword Insertion./>

  • PPC Trends to Watch

    08/03/2012 Duração: 33min

    [Alex and Jared host a roundtable discussion on PPC Trends to Watch, including dynamic ads, search retargeting, and the blending of search with display campaigns./>

  • Quality Score on Google

    23/02/2012 Duração: 33min

    [Google gives us the 411 on quality score on their site. What is it? Why is it important? What does it effect? How can I improve it? Joshua and Jared welcome a Google insider in Google Account Strategist Amy Bender./>

  • How Local Advertisers Can Reach Their Audience

    28/03/2011 Duração: 33min

    [BG Theory Founder Brad Geddes discusses ways on how local advertisers can best reach their audience in this episode taped on location from SES New York 2011./>

  • Paid Search Without Keywords

    24/01/2011 Duração: 26min

    [Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Article on how this will be a pivotal year for paid search advertising and how new ad formats, an emphasis on display and a local PPC push are on a collision course with the new complexity in advertising and the maturation of online marketing./>

  • 2011 PPC Expert Predictions

    17/01/2011 Duração: 24min

    [2011 PPC Expert Predictions from the likes of Matt Van Wagner, Andrew Goodman, Marc Poirier, Matthew Umbro, Shelley Ellis, Alex Cohen and Robert Brady. We also hear an original song called Adwords Blues by German PPC Pro Marc Hoeft./>

  • Questions About Quality Score Part 2

    03/01/2011 Duração: 27min

    [David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. />

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