Sinopse
PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.
Episódios
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New Bing Ads Interface and Features
31/07/2014 Duração: 31min[Bing has announced the launch of a new easier to u/>
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Improving Paid Search Performance with Sitelinks
24/07/2014 Duração: 29min[Improving Paid Search Performance with Sitelinks a/>
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Getting Started with AdWords Scripts With Frederick Vallaeys
10/07/2014 Duração: 32min[Learn about Getting Started with />
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PPC Account Management: The Complexities of Campaigns and Restructuring
03/07/2014 Duração: 36min[PPC Account Management: The Complexities of Campai/>
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Opportunities with Google Adwords and Bing Product Listing Ads
26/06/2014 Duração: 30min[Opportunities with Google Adwords and Bing Product/>
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Clicks, Customers, Cashflow: Managing PPC Campaigns to Maximize Profit
19/06/2014 Duração: 33min[David interviews David Rothwell, author of the upc/>
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Local PPC Advertising with Robert Brady
14/06/2014 Duração: 28min[Conversion Optimization and PPC Wizard at Righteous Marketing Robert Brady discusses Local PPC Advertising including longtail keyword significance to smaller advertisers and running targeted campaigns./>
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Latest in Microsoft Mobile Advertising with John Gagnon
05/06/2014 Duração: 30min[Talking about the latest news and features in Micr/>
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Negative Effects of Google Not Provided to Marketing Automation Platforms
22/05/2014 Duração: 34min[DiscussingNegative Effects of Google Not Provided />
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Advanced Google Adwords Author Brad Geddes
15/05/2014 Duração: 31min[AdWords Seminar Leader and Advanced Google Adwords/>
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Reporting on PPC and Paid Search with Ginny Marvin
07/05/2014 Duração: 32min[Reporting on PPC and Paid Search as David speak/>
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Google AdWords Doubles Down On Mobile App Marketing; Introduces New Enterprise-Class Tools
01/05/2014 Duração: 31min[/>
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Why Social PPC is Becoming More of a Thing Than Paid Social
24/04/2014 Duração: 31min[Discussing Why Social PPC is Becoming More of a Th/>
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Talking PPC Tools with Matt Van Wagner
03/04/2014 Duração: 31min[Talking PPC Tools Worth Having withMatt Van Wagner/>
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Product Listing Ads and Customized Facebook Audience Targeting; Enhanced Pay-Per Click Campaigns and Migration
03/06/2013 Duração: 29min[Talking Product Listing Ads and Customized Facebook Audience Targeting as Mike Marshall speaks with Cal Krusick from Natural Healthy Concepts. Also, we hear from Todd Mintz, Senior Account Manager @ PPC Associates, to discuss enhanced pay-per click campaigns and migration. />
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Google Adwords Enhanced Campaigns: Should We Like Them?
13/05/2013 Duração: 28min[Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetela. They discuss how it affects bidding towards tablets and smartphones, plus they discuss display ad network targeting and more./>
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From the PPC Vendor Manager Perspective
29/04/2013 Duração: 30min[Speaking From the PPC Vendor Manager Perspective, Imelda Khoo, Online Marketing Manager at Tektronix discusses how the size of a company should fit the size the fit of a PPC Project, how company culture plays a part, metrics management and narrowing and the convergence of search and social. />