Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

You'll learn from an entrepreneur how she built a business and raised over $360,000 worth of pre-orders despite the pandemic. For more on Sanikind and show notes: https://www.shopify.com/blog/sanikind-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The most important questions to ask to get unbiased feedback and uncover use cases for your product The critical steps to launch a successful crowdfunding campaign Where to go after a successful crowdfunding campaign to expand your customer base  

You'll learn from an entrepreneur how he built a $20 million exercise equipment business in less than 2 years. For more on Zeno Gym and show notes:  https://www.shopify.com/blog/zeno-gym-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The most effective way to achieve balance when running multiple businessesThe pros and cons of creating and selling an app with your physical productThe difference between a landing page versus a product detail page 

You'll learn from an entrepreneur how he transitioned from eBay to their own website and is earning $100,000 a month. For more on RenewedMacs.com and show notes: https://www.shopify.com/blog/renewedmacs-ebay-migration?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How they transitioned from selling exclusively on eBay to their own website What are the assets you can bring over from eBay to your own website How to use LinkedIn to bring more traffic and sales to your store 

Learn the insights of this serial founder and investor on: How to launch a brand with buzz and scale it beyond 8-figures What this Shark Tank investor looks for when reviewing pitches Why a strong CSR agenda and dedication to sustainability is a mandate for all businesses that he runs For more on Blazar Captial and show notes: www.shopify.com/blog/blazar-capital-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

You'll learn from two entrepreneurs who started a nootropic energy gum and crushed their crowdfunding goal. For more on Neuro and show notes: https://www.shopify.com/blog/neuro-reddit?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to build a business relationship with manufacturers before you have customers How they are able to achieve a 30%+ repeat purchase rate How to use sampling to get customers to try out your product for the first time 

You'll learn from an entrepreneur who took 3 years to get his unique business to take offFor more on Teddy Stratford:  https://www.shopify.com/blog/teddy-stratford-customer-education?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
  Tune in to learnHow a Thai police officer gave him his business idea How to overcome potential customers thinking that their product is weird How to find a marketing agency that is aligned with your interests 

You'll learn from these entrepreneurs how they use their industry experience to start a 100% plant-based instant ramen startupFor more on immi and show notes: https://www.shopify.com/blog/immi-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  Tune in to learn How they built a private community thousands of people even before launching their product The 6-figure inventory setback that almost ended their business The dangers of catering content too much towards your demographic 

You'll learn from an entrepreneur how their ambassador program became a 7-figure channel for their company. For more on BIOHM Health and show notes: https://www.shopify.com/blog/biohm-health-ambassador-program?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why are supplement businesses cost-efficient to get into How to build significant demand for your product through PR before launching What is RFM analysis and how it increased their LTV almost 40% over the last year 

To watch this episode on our YouTube channel: https://youtu.be/A80MvBhKSeoDavid Gaylord of Bushbalm brings on guests Rachel Kerr and Tim Burns to chat about all things team and culture. The trio reflects on what they did to build an 8-figure business while seeking talent and crafting the culture they envisioned.  Tune in to hear: How two friends transitioned from coworkers to business partners When to hire your first full-time employee and when to outsource for external talent What rituals and meetings structure the 8-figure business  

You'll learn from an entrepreneur how she built a black-owned, luxury brand. Beneath Your Mask is a Black-owned brand that sells clean, sustainable, eco-luxe skincare formulated to repair the damage to skin and hair caused by illness, medications, and environmental stressors. For more on Beneath Your Mask and show notes: https://www.shopify.com/blog/beneath-your-mask-bootstrapping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How this entrepreneur used her own traumatic experiences to build a business that helps others going through the same experience How do you make sure that contractors and employees are creating content that matches the voice and vision of your brand The specific ecommerce challenges when running a luxury Black-owned brand 

To watch this episode on our YouTube channel: https://youtu.be/Sip7-sTFpXQ David Gaylord of Bushbalm will the biggest mistake that almost costs Bushbalm the business and all of the learnings he's had from scaling an 8-figure skincare brand. Tune in to hear:  The initial mistakes that taught valuable lessons for David A 10,000 unit failure and how David solved it The mindset and mental wellbeing that helps David to face failures 

You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.For more on Kill Cliff and show notes: https://www.shopify.com/blog/kill-cliff-differenciate?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  Tune in to learn How do you make sure that customers are aware of your differentiators when you're in a crowded marketplaceWhy they made a near-fatal mistake by going first into retail and how the transition to ecommerce saved their businessWhat multi-point content strategy and how they use it to drive tons of organic traffic 

To watch this episode on our YouTube channel: https://youtu.be/FIUj2NvzpJsDavid Gaylord of Bushbalm will share all the nitty-gritty deals of how the team makes their financials make sense as they bootstrapped into an 8-figure skincare brand, tune in to learn: The initial set up for finances and banking accounts How they worked past traditional banking limitations The process of  pitching on national TV Crucial financial practices for managing a business  

You'll learn from an entrepreneur who manages her business using EOS or "Entrepreneurial Operating System"For more on Encircled and show notes: https://www.shopify.com/blog/encircled-operations?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Tune in to learn What is it like to work with a technical designer to create your products What is the Entrepreneurial Operating System Her experience going on Dragons Den and its impact on her business 

To watch this episode visit our Youtube channel: https://youtu.be/-M1ZPpv3ew0David Gaylord will share key lessons he's learned while marketing Bushbalm: Three essential components of the marketing stack for new businessesRule of thumb for allocating marketing spendWays to scale your brand using public relations

You'll learn from these two entrepreneurs how they made collars that cats love to wear. For more on Supakit and show notes: www.shopify.com/blog/supakit-online-course?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Tune in to learn How to identify which projects to abandon and which to keep Why entrepreneurship is not always about acting fast Why they made a digital course for their product line 

To watch this episode visit our Youtube channel: https://www.youtube.com/watch?v=V2ASIvPUTSc David Gaylord, the co-founder of Bushbalm will share the product development learnings of: Ideation for their first hero product Finding the ideal production partner and  how they work with chemists Incorporating data and marketing trends into product development How to  manage large orders from retail partners For more on Bushbalm and transcript: https://www.shopify.com/blog/bushbalm-product-development?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast

You'll from these two entrepreneurs how looking for clothes for their wedding started a gender-defying clothing company. For more on Kirrin Finch and show notes: https://www.shopify.com/blog/kirrin-finch-operations?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The big surprise when these entrepreneurs did their market research for the first time  Why you should have 1 flagship product when you do not have experience in an industry What is a Fit Party and why you should hold one when creating a clothing brand 

Watch on Youtube: https://youtu.be/7Plih4Fp9o8Read on Shopify:  https://www.shopify.com/blog/bushbalm-business-journeyBushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. Check out the first episode where Shopify’s COO Toby Shannan chats with David about all the lessons he’s learned along the way. 

Subscribe to the brand new Shopify Masters YouTube Channel: https://www.youtube.com/shopifymastersLearn from an entrepreneur who left his city life and marketing firm behind to start a fresh seafood company in Maine. Mark Murrell shares his business journey and the key lessons he's learned along the way of scaling his business by 600% during COVID. For more on Get Maine Lobster and show notes: https://www.shopify.com/blog/get-maine-lobster-crm?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast