Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

Tune into this episode of Shopify Masters to learn: How to scale your DTC business on a budget Why Goldilocks avoids the “clearance crutch” and doesn’t discount their products. The reason they prioritized free shipping and free returns of Goldilocks products from the start (and how they’ve made the numbers work.)Why the Goldilocks’ co-founders decided it was important to register a trademark for their business name. For more on Goldilocks and show note: www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast   

Check out Shopify's official merch store: https://shopify.supply/ and use the code: PODCAST for 10% all your complete order. Our collab series with Learn With Shopify is coming soon in July, subscribe to the Youtube Channel at: https://www.youtube.com/c/learnwithshopify?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Learn how Stonemaier Games launched successful crowdfunding campaigns, found the ideal manufacturing partner, and built a strong online community.For more on Stonemaier Games and show notes: https://www.shopify.com/blog/stonemaier-games-crowdfunding?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune into this episode to learn: How Pluto Pillow built a referral system that’s led to 20% of their orders coming from referrals. How the company’s appearance on Shark Tank has impacted their business—despite not signing a deal.Why joining the 500 Startups accelerator helped Pluto Pillow expand their network of entrepreneurial peers and supercharge its growth with venture capital fundingFor more on Pluto Pillow and show notes: https://shopify.com/blog/pluto-pillow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune into this episode of Shopify Masters to learn: How XO Marshmallow generated the initial buzz for their business using PR and traditional media. How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design. The customer research and planning process that went into the company releasing their first 12 marshmallow flavors. For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune into this episode of Shopify Masters to learn: The design principles that allowed MiiR to stand out in a crowded market How to build a business framework that allows for growth and impact Building in transparency through annual reports to update customers on the impact they are creating For more on MiiR and show notes: https://shopify.com/blog/miir?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Tune into this podcast to learn: How to create product launches to a sold-out audienceCreating contentFor more on  Firefly Slime and show notes: https://www.shopify.com/blog/fireflyslime?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
  

The Body Deli is an all-natural made-to-order skincare company based out of Palm Springs. For more about The Body Deli and Show notes: https://www.shopify.com/blog/the-body-deli?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Tune into this episode to learn : How The Body Deli gained traction with celebrities and major publicationsThe way The Body Deli team emails their customers to build long term relationships Why running only a limited number of sales helps to balance profits with value for customers  

Elle Liu was a hot sleeper so the idea for Eucalypso grew out of her own personal need. When she couldn’t find a product to fit that need, she knew there was a gap in the market that her idea could solve—and that she was the perfect one to test it out.For more on Eucalypso and show note: https://www.shopify.com/blog/eucalypso-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast   

Starting May 17, Shopify Masters will start to sound a lot different. Tune in each week to Felix Thea and Shuang Esther Shan as they bring you stories from Shopify founders. You can expect focused interviews, tighter storytelling and elevated audio production. If you like what you hear, let us know! Make sure to leave a comment wherever you get your podcasts. And don't forget to visit Shopify's podcast page to start your own store. There's a 14-day trial waiting for you.  Thanks for your support. 

BOXRAW's founder Ben Amanna noticed the lack of dedicated clothing for boxing and decided to start his own brand. For more on BOXRAW and show notes: https://www.shopify.com/blog/boxraw-social-media?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn: How to launch to an enthusiastic community Recovering from a failed partnership Process of selecting the ideal manufacturing partner 

Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. After fruitless attempts at rehab, he took his health into his own hands and discovered the benefits of bone broth.  After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world.For more on Bluebird Provisions and show notes: https://www.shopify.com/blog/bluebird-provisions-digital-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune into this episode to learn: How this company only had $150 left in the bank account and bounced back The process of pivoting online as a food company Creating products with shipping and costs in mind 

Ethey is a ready-to-eat meal delivery service that reduces a pound of food waste per meal and just recently moved into a manufacturing facility that can handle over $100 Million in production. For more on Ethey and show notes: https://www.shopify.com/blog/ethey-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  

OOVA is an at-home diagnostics company that brings clarity to the complex world of fertility.  For more on OOVA and show notes: https://www.shopify.com/blog/oova-market-research?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast  Tune in to learn How the pandemic shifted the market in their favor The challenges of being a female founder A data scientist's approach to asking the right questions when doing market research 

Shaping New Tomorrow are the makers of classic menswear pieces that are just as comfortable as sportswear. They've recently been awarded the Gazelle Award for being the best brand in Denmark. For more on Shaping New Tomorrow and show notes: https://www.shopify.com/blog/shaping-new-tomorrow-scaling?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
Tune in to this episode to hear how Shaping New Tomorrow: Scaled to over 8-figures in sales without business experience The  crowdfunding messaging that transferred to all aspects of marketing Why going on Shark Tank shouldn't just be about fundraising  

Factory Pure sells a wide variety of items including generators direct from the manufacturer.For more on FactoryPure and show notes: https://www.shopify.com/blog/factorypure-shipping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The foundational skills that are always relevant from business to business How they were able to compete better by having a larger and heavier product Why they chose to go with Google Ads instead of guest posting and SEO 

Pan's Mushroom Jerky is a plant-based snack made of shiitake mushrooms with a delicious umami taste and satisfying meaty texture.For more on Pan's Mushroom Jerky and show notes: https://www.shopify.com/blog-pans-mushroom-jerky-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learnWhat it's like to run a business on the side for a decadeWhat are the most important things to spend your time on early in your businessWhat else other than production do you need to scale up when your business grows  

You will learn from the siblings duo who build Tajinebanae: How  to create content that empowers and unite a communityThe first roles to outsources as you scale a businessWhat it takes to build a social impact component into a businessFor more on Tajinebanane and show notes: https://www.shopify.com/blog-tajinebanane-community-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

You'll learn how their bad experience from buying a wedding ring turned into Manly BandsFor more on Manly Bands and show notes: www.shopify.com/blog/manly-bands-niche-market?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
 Tune in to learn How to figure out what differentiates you from your competitors Why you should purchase from potential competitors How do you decide what to copy from competitors what you do differently 

You'll learn from an entrepreneur how he built a multimillion-dollar fitness brand and how to make sure it can withstand any crisis like recessions and pandemic.For more on Gymreapers and show notes: https://www.shopify.com/blog/Gymreapers-side-hustle?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The advantages and disadvantages of finding product-market fit when you are the ideal customerWhy looking to replicate the biggest players in your space may mislead you Why this entrepreneur waited two and a half years to quit his day job despite having a multi-million dollar company 

You will learn from a founder who went from watch collector to watch brand builder and how he and his team scaled the business through crowdfunding, social ads, and data analysis. For more on Talley & Twine and show notes: https://www.shopify.com/blog/talley-and-twine-data?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn: The process of designing and finding the right manufacturers How data analysis helped to double Tally & Twine's sales Why having a mindset that's open to challenges and failures is essential for scaling