Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings.For more on Pop & Bottle and show notes: https://www.shopify.com/blog/pop-and-bottle-finding-a-gap-in-the-market?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastMake your brand the go-to choice for customers and download our brand positioning analysis: https://bit.ly/3niv0QH

Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch in 2010. Founder Peter Dering joins us on Shopify On Location to share his journey of building a business with a cult following and his dedication to environmental initiatives through his latest venture, Climate Neutral. For more on Peak Design & show notes: https://www.shopify.com/blog/peak-design-crowdfunding?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coffee roastery. In this episode of Shopify Masters, James shares his journey of turning his passion for coffee into profitable businesses and a multifaceted career. For more from James and show notes: https://www.shopify.com/blog/james-hoffmann-niche?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Jon Sakoda, a founder at Decibel Partners who built a career in venture capital, shares his insights into the health of the venture capital industry and why founders shouldn’t worry about macroeconomics if they want to raise money or start a company this year.For more on Jon Sakoda and show notes: https://www.shopify.com/blog/jon-sakoda-venture-capital

Alex Ikonn discovered the power of social media through Luxy Hair, gaining more than three million subscribers on YouTube. His latest venture, Intelligent Change, has sold over 1.7 million copies of The Five Minute Journal. Here, he shares how to grow a following and convert that audience into your first sale.For more on Alex Ikonn & show notes:  https://www.shopify.com/blog/alex-ikonn-turning-a-following-into-sales?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastStart designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of Shopify On Location, co-founder and CEO Heidi Zak shares how her team collected pre-launch data, built consumer trust in their products, and adapted to customers’ needs. For more on ThirdLove & show notes: https://www.shopify.com/blog/thirdlove-market-fit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast 

Meet the founders of an Australian sustainable packaging brand using unique marketing strategies to bring home-compostable mailers to businesses across the globe.  For more on Hero Packaging & show notes: https://www.shopify.com/blog/hero-packaging-marketing-product-launches?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Discover our FREE template that makes finding manufacturers to work with simple: https://bit.ly/40WG2c4

Allbirds is a direct-to-consumer success story, upending the shoe industry with sustainable materials. Allbirds co-founder and CEO Joey Zwillinger shares how the company's mission fuels innovation in the first episode of the Shopify on Location in San Francisco.For more on Allbirds and show notes: https://www.shopify.com/blog/allbirds-sustainability

Shopify Masters is back with a brand new miniseries from San Francisco. Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with Shopify legends from our San Francisco office.Episodes drop each Thursday for the next couple months. If you like what you hear - and would like to listen to more in person interviews - make sure to  subscribe and leave a review wherever you listen to your podcasts.For a full catalog of episodes, check us out online: https://www.shopify.com/blog/topics/podcasts 

CEO Gillian Gallant first saw Paper Shoot Camera on TikTok and convinced its inventor to let her build out exclusive distribution in North America. Here’s how Paper Shoot Cameras went viral and sold to more than 70,000 customers.To learn more about Paper Shoot Camera and show notes: https://www.shopify.com/blog/paper-shoot-camera-distribution

Known for vibrant iPhone accessories, Wildflower Cases was founded by the Carlson family after Miley Cyrus wanted the personalized phone case they had designed for fun.  For more on Wildflower Cases & show notes: https://www.shopify.com/blog/wildflower-cases-non-traditional-career-path-accessories-empire?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastCheck out our FREE website cheat sheet and start designing your site today: https://bit.ly/3NxZDfv

Pipcorn, a snack company focused on heirloom ingredients, found sustainable growth through relationships with suppliers. Since launch, the brand has been picked up by Oprah’s Favorites Things and appeared on Shark Tank. For more on Pipcorn and show notes: https://www.shopify.com/blog/pipcorn-heirloom-snacks-farming-relationships-shark-tank?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

If you’re building a company from a small country with a limited market, ecommerce solutions can help. Find out how the clean period products company Riley was able to expand its reach across Europe and the world.To learn more about Riley and show notes: https://www.shopify.com/blog/riley-international-expansion

Julia and Jordy Kay wanted to help reduce the amount of discarded plastic on the planet so they launched Great Wrap, a materials science company that’s turning potatoes into compostable stretch wrap. Since its inception in 2019, Great Wrap has been featured on Netflix’s Down To Earth with Zak Efron and the pair have raised more than $24 million to aid them in their mission to replace traditional polyurethane wrap. For more on Great Wrap and show notes: https://www.shopify.com/blog/great-wrap-plastic-free-factory-global-recognition?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Jacob Winter co-founded Mush Studios, a design-focused rug brand selling unique and outside-the-box home décor. Jacob launched the brand after his tufting transformation videos went viral on TikTok. Now, Mush Studios offers exclusive drops and colorways through retailers like SSENSE and MRKT. For more on Mush Studios & show notes: https://www.shopify.com/blog/mush-studios-tik-tok-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastStart designing your perfect social media plan with our simple guide: https://bit.ly/44AnjWT

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging

Sofas are an infrequent purchase, and the buying experience can be slow and frustrating. Snug founder Rob Bridgman set out to fix that, with modular couches that are delivered within days. He talks about the company’s experimental social media strategies and his advice for other brands.To learn more about Snug and show notes: https://www.shopify.com/blog/snug-content-strategies

Vanessa Pham and her sister, Kim, co-founded Omsom, an Asian sauce company, because they had a story to tell about growing up as first-generation Asian Americans. In this episode of Shopify Masters, Vanessa shares her tips for making your brand’s story resonate.For more on Omsom and show notes: https://www.shopify.com/blog/omsom-storytelling

Paul Chambers is a digital marketing and subscription economy researcher with over two decades of experience in the industry. Paul created his own networking event– SubSummit, to bring together founders at every stage of the subscription model journey and help them grow and expand their businesses.For more on Paul Chambers & show notes: https://www.shopify.com/blog/paul-chambers-subscription-business-sub-summit?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually. For more on SmartSweets & show notes: https://www.shopify.com/blog/smart-sweets-retail-celebrity-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast