More Than A Few Words

What started as a  joke turned in to an interesting social media experiment when we decided to use kittens in our seminar marketing campaign.  The results surprised us, and I shared them during a presentation at the Fall Social Media Dames Conference. 

Business is still about relationships.  And when it comes to the internet those relationships are measured by who links to you and to whom do you link.   While Google no longer puts the same weight on links that it once did, links from high quality sites will still bring search authority and better yet, real visitors to your site.   

Let's face it, today your website visitors have a shorter attention span than ever before. So how do you keep readers interested long enough to digest your message? This week we will take a quick look at ways to create content to be consumed quickly.    For more on this topic check out our blog post on this same topic. http://www.roundpeg.biz/2014/11/write-people-short-attention-spans/

Some of your marketing effort should be focused on people who are right on the verge of a purchase, and have made their intentions known. Do you have systems in place to make sure they jump towards the big “Purchase Now” button.

One of the most surprising events in the social media community in 2014  was a decision by Copy Blogger to close down their Facebook page. With more than 38,000 fans this seemed like a strange move for a social media/content company.    They did not make the decision lightly, but as they looked at the interaction on their social media pages, they realized their community did not want to interact with them on Facebook.  A smart decision for them with many great implications for small business owners.    Even now, almost three years later this there are lots of good lessons for any company thinking about jumping into social media and a big way.   More than a few words is a production of Roundpeg, a social media firm in Indianapolis 

When a prospective customer comes to your website or enters your physical retail store your primary  objective is to interest them in something you have to sell or share. This week we talk about ways you can do just that. 

It is a hard thing to accept, but no matter how cool your product is there are people out there who don't want it.  Instead of wasting time trying to get the attention of people who don't want to buy, use marketing resources wisely to attract people who do.    Download our Target Marketing Guidebook to learn more    http://www.roundpeg.biz/everyone-customer/  

Most customers are not ready to buy right away.  You need to move them from Just Browsing, to Interested,to On the Fence, to Hooked.  This week we talk about what to do when someone is in the "hooked category. 

Don't assume your customers know what you really offer.  Ask questions and confirm the order. 

From high touch to high tech here are some of our favorite suggestions on how to grow your email list.  This week we share some of our favorite tips.  And if the show has left you wanting more, you can download our compete list of 50 tips. 

This is a recording of Lorraine talking with Erin Sparks of Edge of the Web Radio about User Generated Content. 

Even if you hire someone else to manage your social media and content strategy, you need to stay involved. Here are some tips to help you take the keys to your marketing program.   

The sales process may begin when a customer calls, but it doesn't end there.  In many industries you need to have a follow up process to nurture the lead till the customer is ready to buy.  Do you? 

This week we are talking about Pigeon.  No, not the annoying bird which leaves a deposit on your window.  We are talking about the latest Google update focused on making reviews of your busienss easier to find. Now more than ever small business owners need to be collecting reviews. 

No one tries to create a website customers and search engines hate, but let's face it, we know it happens all the time.    Don't let this happen to you!  Download our FREE web design guide.   

More and more companies are jumping into the content game, cluttering in-boxes and news feeds. How do you compete to be sure your content is seen, read, liked and shared? One approach is to to simply write more, but at some point there is a diminishing rate of return. The other approach is to write smarter. Here are a few things you can do with your content strategy to rise above the clutter Need help getting your content program started?  Download our FREE tools: .   Content Calendar Blogging Workbook  Inbound budget workbook 

While you may never be able to compete with large national brands, if you only serve a local community you don't have too. Instead focus your energy on winning local search.   For more on this topic check out : http://www.roundpeg.biz/2014/08/tapping-local-seo/

Some people say that a picture is worth 1,000 words.  Every wonder why?  It is because our brains process images significantly faster than we can process words. In an instant, they convey a range of emotions and ideas.     With the ability to quickly impact your audience, it is no wonder than more and more businesses are relying on images as part of their online strategy. 

Many business experts agree one of the best ways to grow a business is with “OPM” (Other people’s money). The idea is to reduce your risk and multiply the impact of your capital with loans from banks or resources from investors. The influx of capital helps accelerate the growth of a business. In a way, this same strategy can apply to your online marketing. To accelerate the expansion of your brand you need “OPC” (Other people’s content). In marketing circles the technical term is user generated content (UGC). Want to learn more on this topic?  Check out my presentation from Mixwest 2014.    Let others work for you - How Small Businesses Can Grow with User Generated Content from Roundpeg

LinkedIn continues to evolve and improve. This week we take a look at two exciting new additions to the platform.