More Than A Few Words

Sometimes video can do more in 30 seconds than you can do in five or six pages.  Today we talk about some of the how and why of small business video. 

When it comes to content marketing it takes more than just great words and ideas.  It isn't just what you say, but where you say it that makes the difference.    With more and more companies developing content, the company with the best distribution strategy will will. 

It isn't enough to get people to come to your site.  You need to welcome them, engage them and keep them coming back.  Inbound marketing strategies can help you do just that. 

When people repeat themselves too often, you tune out. And it isn't just a semi senile grandmother people are ignoring, it is messages from companies just like yours. And it isn't just customers, prospects and potential employees who are zoning out on your messages.  Search engines get bored, too. When you duplicate information on  multiple pages within your website or copy information from other sites it does more harm than good.    This week we talk about ways to avoid the pitfalls of duplicate content. 

Content marketing makes sense for almost any business.  This short program describes how a bean company used content marketing to drive sales.     

There are lots of successful companies which have been around 20, 25 or even 30 years without a website.  Do they need one now?  

Lorraine tends to fly by the seat of her pants, and Jarred loves process and systems.  This week we talk about why a more organized approach is the right choice for most businesses. 

Did you ever wonder what other businesses are really doing online?  How much time are they spending and where they are spending it? Well we were curious so we decided to ask and share the answers with you.    This week we will share some of the results from our small business survey. If the show is interesting, and you want to learn more your can always download the full report here.   

Google has made another round of changes to their search algorithm.  These changes are revisions to both their Panda and Payday Loan updates. Does all that sound like too much SEO Speak? That's ok, this week we break it down and talk about why you should care.     

Customers will always have complaints and inquiries about your services or products- it's all part of doing business. In the modern age of smartphones and the Internet, your clients are only a few mouse clicks away from asking you questions or blasting your brand on Facebook and LinkedIn.   Do you have a strategy in place to engage with your audience and help solve their issues using new media?

A guide to using your web analytics to drive your marketing strategy.  If you aren't happy with the total amount of traffic coming to your website then dive in to the analytics and look at your traffic sources.     This week we will break down the different types of web traffic and what you can do with your marketing to support you web efforts. 

Trade shows and conferences can be tedious and time consuming, but they can also been profitable if you do a little bit of proper planning. This week we talk about some of our  trade show experiences- both good and bad- to explain how businesses can make shows profitable.     Want to learn more?  Download our trade show success guide.    

There is no one perfect design for your home page.  In this week's show we weigh the pros and cons of different designs and talk about things you should consider as you plan your next web update. 

When you write something for your blog you hope someone will read it. Every now and then you get a bonus when someone likes the content well enough to share it excerpts on their blog.   And if that blog has high traffic the quality link is worth its weight in gold.   

It's simple - you want to get noticed and be successful. The number one goal for any small business owner is recognition and exposure for their brand. Breaking through the noise and putting yourself in front of the right potential customers takes careful planning and a bit of innovation. How can you leverage new and unique opportunities to stay ahead of the game and stand out in the crowd?

LinkedIn is making some big changes.  Product pages are out and the new Showcase Pages are in.   Wondering what are Showcase pages and what can you do with them?  Jarred and Lorraine will step you through some of the exciting opportunities these pages can give small business owners.     To read more on this topic go to our blog 

How did you access your email 10 years ago?  Yahoo?  AOL? Hotmail? Or were you an Outlook users?  Regardless of what you were using, your world changed ten years ago when Google launched Gmail.  For those of you who signed up right away and even those of you still waiting to create your first Gmail account, the launch of this product changed how we all expected email to work.     Now 10 years later, Google is still innovating. Join us as we talk about where they have been and where we are all likely to go next.    

A thriving company culture drives innovation, entrepreneurship and productivity. Has your business gone through all the necessary steps to  define a clear mission and purpose? Developing these crucial culture elements and publishing them for your potential customers to see builds trust and authority. You can also use the principles you develop to help guide everything from the hiring process to partnerships with other businesses.   

Building great relationships is the key to any successful business endeavor. Most people don’t have the time to get networking wrong.  Having a game plan for each event you attend and each relationship you develop goes a long way in building your brand, growing you business and establishing trust in the community. The question is: Where do you start? This week we will share our favorite tips and tricks on how you can build a productive business network.   Want to learn more about this topic? Fill out the form below to receive a free copy of our Guide to a Healthy Networking Habit.

The technology of the internet continues to evolve.  So what's next?  What will the internet look like just a few years from now?