On Branding

Today we're sitting down with Soraya Darabi and Maxine Bédat, founders of New York City-based clothing platform Zady, which connects buyers to creators in the spirit of "conscious consumerism" - that is, buying the beloved items we wear day after day, year after year straight from the source. Soraya comes to Zady as former co-founder of Foodspotting, the wildly popular food & photo sharing app that recently sold to OpenTable for $10 million, as well as former Manager of Digital Partnerships and Social Media at the New York Times. Maxine comes from an international law background, working at the International Criminal Tribunal for Rwanda while founding the Bootstrap Project, an effort to replace outsourced goods in Africa with the work of local artisans. Tune in as we discuss how the duo have taken fashion and brand storytelling to new heights by redefining modern consumption and its meaning.

Today we welcome Adii Pienaar, founder of WooThemes and Public Beta to the show. Adii, who connects with us from Cape Town, brings serious marketing mojo to the table when it comes to strategic self-branding, as seen in his new book "Brandiing", and the ins-and-outs of keeping thousands of paying customers happy. On today's show we talk about what it means to boost brand equity by turning wrongs into rights, how to hire A+ team members that understand your brand, and methods to finding the right medium for your "100 person audience". Find out more about Adii on Twitter at @Adii, and connect with us on Twitter (@BrandFever) Facebook, LinkedIn or Instagram! 

Welcome to Episode 005 of  On Branding a biweekly series dedicated to helping you get to know brands (and branding) better. Brought to you by Atlanta's own brand and marketing firm, Brand Fever, each episode is an inside look at the brains behind the brand, and the builders that go boldly where no brand has ever gone before. On today's show, we welcome Chase Clemons, part of the amazing support team at 37 Signals, the company behind many of the day-to-day cloud based business tools we use like Basecamp, Highrise and Campfire. Chase's home base is in beautiful Tennessee, where he works remotely for the company. Stay tuned for all the things you've ever wanted to know about brands and customer support -- you don't want to miss this episode.

On this episode of On Branding, you'll meet Alissa Walker, design commentator and noted columnist for publications such as GOOD, Fast Company, and Wired. An L.A. resident, you can find Alissa's writing inside the pages of L.A. Weekly, and on-air as Production Assistant for KCRW's DnA (Design and Architecture) radio show. Her writing touches on all elements of design, pedestrian perspectives and urban culture. In this episode, we talk about what brands look like from the ground up (literally!), as well as mobile advertising and the elements of evolved self-branding. You can also keep up with Alissa's many walkable adventures on Twitter and Instagram. Tune in, and be sure to share!

Welcome to our kickoff episode of On Branding, a biweekly radio and documentary series dedicated to helping you get to know brands (and branding) better. Brought to you by Brand Fever, each episode is an inside look at the brains behind the brand, and the builders that go boldly where no brand has gone before. We kick off our inaugural episode of On Branding with Songza Co-Founder and Chief Content Officer, Eric Davich. How are America's best and brightest brands transforming passive playlists into emotionally driven experiences? We're serving it up hot! Join the #OnBranding conversation here, on Twitter and Facebook.