On Branding

Today we welcome Adii Pienaar, founder of WooThemes and Public Beta to the show. Adii, who connects with us from Cape Town, brings serious marketing mojo to the table when it comes to strategic self-branding, as seen in his new book "Brandiing", and the ins-and-outs of keeping thousands of paying customers happy. On today's show we talk about what it means to boost brand equity by turning wrongs into rights, how to hire A+ team members that understand your brand, and methods to finding the right medium for your "100 person audience". Find out more about Adii on Twitter at @Adii, and connect with us on Twitter (@BrandFever) Facebook, LinkedIn or Instagram!