Creative Warriors

Livestreaming is currently one of the hottest ways to market your business or launch a new book. I’m super excited to talk to a broadcast expert who has become a Livestream expert and serial entrepreneur. Howie Zales is an Emmy award-winning camera operator who has turned his passion for television broadcasting into several entrepreneurial endeavors. He founded HJZ Productions, a multi-million dollar provider of top broadcasting talent.    He also founded Viridity Entertainment Services, which offers best in class, broadcast-quality livestreams of interviews, sports, and even religious services. He is the host of The Unexpected Entrepreneur Podcast, the man behind the HZ Broadcast Sports Course, and a livestream expert. We get to talk about how livestreaming can grow your audience. Howie shares intelligent ways to create audience engagement during a livestream. He also has tips for creating sales in real-time by offering a discount and having a buy button in the chat stream.   We learn how livestream can be c

Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take thi

Do you have an authority business? Have you focused on your expertise to become an authority in your business niche? If you're not sure, this episode is for you. Rochelle Moulton is an expert at building authority brands. She's built and sold 6,7, and 8-figure consulting businesses. She started out consulting at global powerhouses like Towers Perrin and Arthur Andersen. Now she focuses on turning consultants and big thinkers into authorities. She is also the author of The Authority Code: How to Position, Monetize and Sell Your Expertise. This guide is all about teaching freelancers and consultants how to position themselves as authorities. It presents a way to monetize expertise and sell authority to ideal clients and buyers. Rochelle explains all of the advantages of becoming an authority and breaks down the steps for us. We talk about the importance of leveraging your expertise by speaking or writing in some form. Once we decide to leverage our expertise, we are on the road to authority. Rochelle realized e

I think what we all need now is a good dose of positivity. Positivity can keep up going. So here are some ideas on how to find more positivity within yourself and practices to add some positivity to your every day to keep you going! You got this!   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education i

What do most entrepreneurs and small business owners crave above all else? Is it money, time, freedom, or all of the above? For most of us, it’s a combination of these things. We all know what we want, but getting it is easier said than done. Simon Severino has been an entrepreneur for over 19 years. He’s executed hundreds of go-to-market strategies around the globe. He scaled his consultancy so that he could retire from operations. He now helps other entrepreneurs do the same.    Simon is the founder of Strategy Sprints, an organization that offers coaching, several free tools, and results. They also certify additional Strategy Sprint coaches. Simon’s new book, Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business, is all about growing revenue and scaling without sacrificing the business owner’s personal life. Simon is an agile expert and uses 12 assignments or sprints to make business leaders more impactful.    We dive into his blueprint for developing a vision, finding where you make the mos

We have such an appropriate beginning of the year topic today. So many people are focused on their goals for 2022. They want to do more, make more, and accomplish more. We are discussing strategies for making work easier. Chris Westfall is a business coach, speaker, and consultant. He is also the author of a new book called Easier: 60 Ways to Make Your Work Life Work for You. This book is about self-leadership. It offers a story that shares leadership insights on the future of work, finding connections and guidance, and making everything easier.  Chris is also the US National Elevator Pitch Champion and has helped clients who’ve appeared on Shark Tank, Dragons’ Den, and Shark Tank Australia. He is the author of seven books, a regular contributor to Forbes, and has appeared on several news programs. We talk about some of the concepts in Easier, including the difference between working harder and working easier. It’s about showing up in a way that makes things easier and being kinder to yourself. We talk about

Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you-   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to dis

What is the best way to build your brand, grow your business, or create change? It has a lot to do with whether you have influence or not. I’m not talking about being an “influencer” or influencing from the outside. I’m talking about what it takes to influence from within with the power of communication. My guest, Adam Stones, is the author of Influence: Powerful Communications, Positive Change, a communications playbook that guides readers through the five traits of influence.    Adam Stones is a writer and communications strategist who makes positive change and has an impact. His work focuses on strategy, brand-building, PR, and content creation. He helps entrepreneurs and changemakers build communication skills to make a more significant impact. He’s a cyclist and dad and who takes that job very seriously. We talk about turning influence on its head by focusing on communication. It’s easy to communicate but hard to connect. Connection is where the real change happens.   We talk about moving from a passive

There will be some big aha moments in today's conversation. First off, you can be successful even if your email list is small. Also, your list may be more extensive than you initially thought. Your prospects aren't limited. We all have to start somewhere, so everyone's list is small at some point. Fortunately, I have a networking expert here to teach us how to lean into our network and find the right potential customers, whether we are just starting or changing our offering and expertise. Robbie Samuels is a Virtual Event Design Consultant and Executive Zoom Producer. He provides virtual event design strategies and relationship-based business strategies. It's his goal to help us make the most of our virtual event experiences. He's the host of the On The Schmooze podcast, where he interviews professionals who've achieved success in their field or industry. He's the author of Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and Small List, Big Results: Launch a Successful Off

This show is going to be a bit different. You get to listen in on an open conversation with another self-employed business owner that gets it. Gail Doby is the cofounder of Gail Doby Coaching and Consulting. She has a BSBA in finance and ran her own Denver-based design firm for two decades. She has helped designers, architects, and other creatives increase their revenue by up to 512%. What the world needs now is real in the trenches business conversations. The two of us combined have over 74 years of actual business experience. We get open and honest and talk about the top 10 challenges that small business owners face.    We talk about getting paid what you're worth. The importance of being a stellar listener and conquering those money mindset issues. The importance of having a great financial model. The usefulness of business plans and how having structure can also be more important than having a business plan. We also cover money issues, financial planning, and managing the ups and downs. We also talk about

It's normal to fear failure, embarrassment, what you're getting into, and the unknown. But when it comes to business, I think many people are ignoring what I believe should be a bigger fear. Therefore, it can creep up on you and be a real problem. Here's what I wish more people feared so that it doesn't become a problem.   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Em

Do you have perfect balance in your life when it comes to running your business, taking care of your family, and taking care of yourself? Perfect balance is hard to achieve. If we are aware of what we are doing and where we are going, it’s possible to combine these three areas of our lives to make each stronger. Rocco Carriero is the author of Three Cords Approach: To Life And Wealth Management For Business Owners. A book about striking the perfect balance of these aspects of life and finances.    Rocco A. Carriero is a comprehensive Wealth Advisor specializing in working with Business Owners, CEOs, and Entrepreneurs. He is a Chartered Retirement Planning Counselor, Accredited Portfolio Manager Advisor, and holds an MBA in Banking & Finance with over 20 years of experience. He’s been featured in major financial publications like Wall Street Journal, Forbes, and Fortune. He’s appeared on Fox and NBC.    We talk about how a cord will snap if it’s not given attention. All three aspects of our lives need to b

It's that time of the year again when everyone starts setting their goals for the next year. I don't know about you, but I have a bit of a love/hate relationship with goal setting. Necessary, yes. But how do we set big goals without setting ourselves up for possible disappointment? Like so many other things, we self-employed business owners need a different way to look at goal setting.   Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need bet

One of the best ways to differentiate ourselves and our business is to tell a unique story that is memorable and makes us stand out. Gair Maxwell is the author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, a book about flipping brand dynamics to attract customers. He shares real-life stories that helped ordinary brands and leaders create extraordinary results.  Gair is a former broadcaster who had an award-winning radio and television career in Canada. He’s also a history buff who loves legends, myths, and stories. He’s now a brand strategist and keynote speaker. Gair has worked with organizations like Apple Specialist Marketing Group, Caterpillar, NAPA, and Virginia Tech. He’s also shared conference stages with business icons like Richard Branson and Gene Simmons. He’s here today to talk about Big Little Legends and how to create a story that can make your brand legendary. We unpack how brands become legendary. How did the Mona Lisa become so famous? The painting was stolen from the

Who doesn’t love the coffee business? In the US, the growth of coffee chains is fascinating. Michael J. McFall began his career with BIGGBY® COFFEE at the original store in East Lansing in 1996 as a minimum-wage barista. He’s now co-CEO, and over the last twenty-two years, he and business partner Bob Fish have created one of America’s excellent specialty coffee chains. They have over 250 stores open in 9 states. He’s also the author of Grind: A No-bullsh*t Approach to Take Your Business from Concept to Cash Flow—a book about common sense strategies for turning a start-up idea into a positive cash flow business.    We talked about starting a new business and why the franchise model worked for them. Michael says that products don't usually sell themselves. You need to be willing to sell your product for as long as it takes. You've got to be obsessed with generating revenue. He’s also involved in personal growth and development. As a leader, you need to meet your company where it needs you, not the opposite. We

Contact Jeffrey- Website Coaching Support My book, The Self-Employed Life is now available! Check out everything available for self-employed business owners Watch my TEDx LincolnSquare video and please share!    Valuable resources to help you- The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!   Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to dis

Being self-employed can be exciting and fulfilling. It also can have ups and downs, especially when starting. That is why changing your thinking to an extended game plan can help alleviate some of the stress and uncomfortable moments. It also allows us to be more realistic about our projects and aspirations and prevent panic and throwing in the towel too soon. Dorie Clark is the bestselling author of Entrepreneurial You, Reinventing You, and Stand Out, named the #1 Leadership Book of the Year by Inc. magazine. Dorie is also a coach, consultant, keynote speaker, and executive education teacher. Her latest book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, is about long-term strategic thinking to create interesting, meaningful work and lives. This book is so appropriate now because the world needs to think long-term. Dorie shares her framework to help people strategically plan and persist. Frequently we underestimate how long something will take and risk giving up too soon.  Business can