Creative Warriors
750: Rochelle Moulton - Looking at Your Business as an Authority Business
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:48:19
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Sinopse
Do you have an authority business? Have you focused on your expertise to become an authority in your business niche? If you're not sure, this episode is for you. Rochelle Moulton is an expert at building authority brands. She's built and sold 6,7, and 8-figure consulting businesses. She started out consulting at global powerhouses like Towers Perrin and Arthur Andersen. Now she focuses on turning consultants and big thinkers into authorities. She is also the author of The Authority Code: How to Position, Monetize and Sell Your Expertise. This guide is all about teaching freelancers and consultants how to position themselves as authorities. It presents a way to monetize expertise and sell authority to ideal clients and buyers. Rochelle explains all of the advantages of becoming an authority and breaks down the steps for us. We talk about the importance of leveraging your expertise by speaking or writing in some form. Once we decide to leverage our expertise, we are on the road to authority. Rochelle realized e