RED - The Marketing Podcast For Influencers

Gain invaluable insights on expanding your podcast's reach, monetizing effectively, and connecting with your audience on a deeper level with marketing expert David Hooper in this episode of Build a Big Podcast. Key Themes Importance of podcasting beyond audio. Embracing diverse voices through podcasting. The concept of "1000 True Fans" explained (and how it works for podcasters) Monetization strategies beyond direct podcast earnings. Utilizing voice-changing technology in podcasting. Avoiding audio issues in podcast production. Utilizing classified ads for podcast growth. Topics covered in this episode:​ It's never "just a podcast" - your role in connecting people and fostering a sense of belonging. The concept of "1000 True Fans" and how nurturing a small, dedicated audience can sustain a podcaster financially. Leveraging the podcast as a marketing tool to promote other revenue-generating activities such as live performances, books, and workshops. Discussion on the updated version of the "1000 True Fans"

In this episode of Build a Big Podcast, David Hooper reveals affordable podcasting secrets, reflects on creator burnout, and decodes the shifting dynamics of internet fame and audience building. Key Themes Affordable podcasting equipment options Ensuring podcaster well-being Engaging audience interaction techniques Importance of editing for focus Dealing with social media algorithms Building true fan connectivity Diversity in podcasting guests Topics covered in this episode:​ Examining the cost and benefits of affordable podcasting equipment, like the Focusrite Vocaster Studio bundle, for achieving a professional sound on a budget. David Hooper's insights on maintaining podcaster well-being and avoiding burnout in the pursuit of consistently creating podcast episodes. A discussion on the strategies for making podcasts more spreadable, including interactive elements like Q&A sessions and connecting with listeners through shared experiences. Reflections on the importance of editing and structure in podca

Discover the future of podcasting with David Hooper as he explores the Supertone Shift voice processor. Supertone Shift offers real-time voice changing and lets users immediately switch to any selected voice. And there's a lot of potential for podcasters here ... In this episode ... Real-time voice processing technology Voice options with Supertone Shift The importance of anonymity for certain guests Potential for fiction podcasts and audiobooks Advancements in digital recording convenience Focusrite Vocaster One Studio Links ... Supertone Shift Focusrite Vocaster One Studio More ... Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Extra Big Podcast AMP (Audio Monetization Program)        

Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world.  Key Themes Audience growth through buying ads Social media clips for engagement Podcast advertising revenue projections Authentic ads in podcasting Podcast growth and monetization strategies Podcast cover art importance Networking in podcast communities Topics covered in this episode:​ Buying ads to grow a podcast audience and selecting the right online advertising options. Tips for converting podcast videos into engaging social media clips. Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032. Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability. The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners. Insights into the challenges faced by c

In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact. Key Themes Audience Growth: Strategies for attracting more podcast listeners. Reviews: Understanding the impact of both positive and negative reviews. Ease in Podcasting: Tips for making podcasting more manageable and stress-free. Starting Out: Embracing existing skills and experience when launching a podcast. Automated Tools: Using AI and automation to streamline podcast production. Guest Relationships: Managing interactions with podcast guests effectively. Monetization: Maximizing opportunities to make money from a podcast. Topics covered in this episode:​ The importance of podcast reviews, including how bad reviews can actually be beneficial Tips for dealing with negative reviews and learning from the feedback How to handle bad reviews without rewarding bad beha

In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast. Key Themes Audience Connection: Understanding and connecting with your listeners. Effective Marketing: Strategies for growing your audience and making money with your podcast. Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts. Podcasting Tools: Using tools like Riverside and RSS Radio for enhancing podcasting experience. Funnel Strategy: Exploring the benefits of implementing a funnel to convert listeners into customers. What is Podcasting?: Defining what constitutes a podcast and the importance of respecting the audience's listening experience. Topics covered in this episode:​ The importance of understanding and connecting with podcast listeners on a deep level to serve as a "lifesaver" to them. Discussing the significance of focusing

In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances. Key Themes Audience Connection: Making people feel you Branding: Importance of podcast names Marketing: Alternatives for voice over recordings Impactful Content: Effectively managing time zones Collaboration: Benefits of cohosting a podcast Tools and Resources: resources to help you build a better, more successful podcast Monetization: Big Podcast AMP coaching program Topics covered in this episode:​ The importance of making your audience feel your message and how it can impact your podcast's success. Challenges faced by unhoused individuals and how a local newspaper is addressing the issue to create awareness. Ways to avoid limitations by choosing specific names for a podcast and the impact it can have on its future options and growth. The concept of "Rec

Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast. Key Themes Podcasting Impact: Creating a podcast that attracts and helps people. Quality Content: The importance of content in a world of unlimited choices. Engagement vs. Perfection: Balancing care and effort with micromanagement. Reviews Matter: Understanding the impact of reviews and strategies to increase them. Accessibility of Quality Recording: The ease of obtaining quality audio at a low cost. Crime Podcast Success: Analyzing the dominance of true crime podcasts in reviews. Backing Up Recordings: The importance of backup recorders during interviews. Topics covered in this episode:​ Podcasting lessons from the dog park and the parallels between dog owner behavior and podcaster behavior The importance of being invested, showing up, and caring about your podcast, and not just pretending to be a podcaster Strategies to tr

In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience. Key Themes Podcast Security: There is no security in podcasting. Pitching Sponsors: A guide to approaching sponsors for your podcast. Free Music: Accessing royalty-free music for social media content. Earning Potential: Discussing a podcaster's $500,000 revenue milestone. Consistent Publishing: The importance of consistency in releasing podcast episodes. Established Reputation: The benefits of being a known figure in podcasting. Publishing Frequency: 2 episodes per week as a recommended pace. Topics covered in this episode:​ The unpredictable nature of success and maintaining tenacity in podcasting and other endeavors Advice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what t

In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money. Topics covered in this episode:​ The importance of creating a message that people care about Attracting an audience through podcasting Sending questions to guests before interviews and the pros and cons of doing so Tips for conducting successful interviews with guests, including the benefits of pre-interviews and providing a list of topics to cover Key strategies for growing and promoting a podcast, including utilizing the network effect, promoting to existing groups, and cross-promotion with other podcasters Advice on managing co-host relationships and partnership agreements to ensure a smooth and successful podcasting experience. Tips for maintaining control of your podcast and making key decisions as a podcaster, including setting expectations for guests and technical requirements for remote sessions Insights on