RED - The Marketing Podcast For Influencers

Turning casual listeners into loyal podcast fans and building true community, plus how shorter episodes, punchy hooks, and connecting with your audience can grow your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hook listeners with stolen cowboy boots mystery Shorter episodes: save time, boost completion envy Secrets to building real podcast community revealed Tease your best stories ... ignite listener curiosity Audiograms that actually convert: the three-bullet fix Turn guests into trusted insiders, gain listener loyalty Are you the host no one likes? Brutal truth exposed Why You Should Listen The sneaky shortcut for turning one-time listeners into raving, loyal fans (even if they're complete strangers now) Why 35% podcast completion rates can be a secret goldmine ... and how to double them without spending a dime The forbidden "cold open" trick that hooks listeners in seconds — even those with zero attention span How to tap into envy and make every founder desperate to appe

Cutting through overwhelming noise, building real connections, and using grassroots strategies to grow your podcast, plus the surprising lessons learned from a local political campaign, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Grassroots hustle beats big-budget political noise Viral fame fades, relationships anchor true power Forget algorithms ... "door-knocking" builds real loyalty Annoying or helpful? Your marketing's razor's edge Neighborhood influence trumps paid ads, every time Listeners lust for connection, not more email Envy the "hidden giants" winning offline Why You Should Listen How political campaigns in your backyard can unlock secret podcast marketing tricks (no politics required!) The cunning ways local candidates are cutting through relentless noise ... and how you can steal their playbook for your podcast Why overwhelming your audience with more "content" could be killing your downloads (and the anti-noise shortcut that seduces listeners) Ever been added to an

Audacity 4 is here (sort of), and David takes you inside the alpha version, sharing why it's a game-changer for podcasters and how you can help shape its future in this episode of Big Podcast Playbook ... Big Ideas in This Episode Audacity 4: the free DAW pros will envy Upgrade your workflow, unlock hidden podcast power Take control, shape your tools Sound like a pro ... minimal gear, maximum impact Get inside: break, report, and shape Podcasters influencing software ... how your wish becomes reality Why You Should Listen How switching your podcast workflow can shatter your creative rut — steal this music industry trick The "spaghetti code" curse that's killing software How Audacity 4's destructive-free editing lets you reverse mistakes… even 50 steps later  Sound professional with hardware under $200  My plugin arsenal that can transform even dull recordings into something that sounds great What the alpha release of Audacity 4 really means for early adopters How to get on the ground floor of Audacity 4's

What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story's impact: would your audience miss you? Does vulnerability really trump selling in interviews? The secrets behind unforgettable guest energy Famous guests: does likability even matter? Reinvent your story? Or bore with "greatest hits"? The red light effect: overcoming instant stage fright Celebrity interviews: don't expect a glowing review Why You Should Listen The dirty little secret to landing podcast interviews (even if you're a total nobody) by mastering just three words How to hypnotize even the most famous guest into working as hard as YOU to make your show shine Why being "vulnerable" and "authentic" might be the most overrated advice in podcasting (and what REALLY moves listeners to action) The effortless way to make celebrities beg to be on your podcast (hint: no forms, no groveling, no nonse

Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode momentum How big-name guests hog all attention Insider secrets for making podcast guests shine Why publicists ruin unforgettable interviews Good hosts aren't born, they're made Why You Should Listen The secret weapon to making your podcast unforgettable (even your mom will brag about it) The forbidden hosting mistake that kills guest chemistry How to harness guest envy to supercharge your podcast's impact (and your own authority!) The host's power move for dealing with pushy publicists ... and why Howard Stern never deals with this Are you making the "value meal blunder" on your show? How to avoid it ... The little-known trick for setting the stage so guests deliver their most brilliant insights (without begging) T

Why spending big money on ads, chasing viral fame, or following every new platform isn't the answer (and what really builds a podcast audience that matters) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Luck, ads, or fame: podcast growth myths exposed Viral moments: why fame doesn't equal loyalty $15,000 spent, only 178 downloads ... now what? Famous parents, forgotten children Coaches promising millions Build longing: make a podcast worth missing Small hinges, big doors  Why You Should Listen How podcasters burn thousands on ads Why "famous" is worthless (and what really drives listener obsession) The jaw-dropping viral video contract The real reason coaches push "the basics" (and why the lazy are secretly drawn to them) When $15,000 in ads only gets you 178 listeners How podcast consultants charge $7500 The seductive power of a giant antenna (and why you'll never buy your way to the top) What social media "gurus" won't tell you about YouTube, TikTok, Instagram and podcast growth W

After nearly 700 episodes, David Hooper made the bold decision to change this podcast's name. Why he did it, how it impacts his listeners, and what you should consider before a rebrand in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your name, change your momentum The grass is greener: podcasters crave novelty Big mistakes: don't buy your own hype Sunk cost: abandon your old podcast identity? Relentless rebranding: how Shaq forced my hand Scud Busters ... why trendy names die fast Your audience isn't loyal (they barely notice) Why You Should Listen Why changing your podcast name might be the breakthrough you crave ... discover when to strike for maximum momentum (even if you're 700 episodes in!) The dangerous false hope behind "just one name change" ... and how the real pros use rebrands to seize power and control over their audience (and competition!) The 5-question "naming test" top podcasters use to bulletproof their brand for years—most quit after question #2 (you won't!) H

Ever wonder if you should really pay attention to your instincts—or if chasing excitement will only burn you out? David Hooper breaks down the final step to finding your podcasting voice (and what NOT to do with your flaws) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Change your podcast name, ignite listener curiosity Exploit your flaws ... but don't overshare your failures Dopamine addiction: how podcasts spiral into extremes Most podcasters sabotage themselves with fake "voice" Data-driven shows: fun-killers or growth hacks? Show up relentlessly; earn envy, respect, loyalty Ready to commit? Podcasting tests your willpower Why You Should Listen The dirty little secret behind finding your podcasting "voice" (most podcasters never figure this out) Why obsessing over your own flaws will make you irresistible ... or ignite envy in rivals who wish they had your vulnerability The simple introspection hack that exposes what actually excites, repels, and thrills you (so you c

Should you copy what other successful podcasters do, or blaze your own trail—and does paying attention to others really help you find your unique voice? David breaks it down in this episode of Build a Big Podcast ... Big Ideas in This Episode How "pay attention to others" triggers creative envy Ignore the rules ... why breaking them brings power Don't copy Rogan: fame's unfair advantage exposed Secret signal: Why listeners follow the herd The hidden danger of "famous microphone" obsession Seduced by conversation: media events as social status Elevate your voice by understanding audience desires Why You Should Listen The hidden shortcut top podcasters use to "find their voice" and leave silent competitors choking in the dust Why copying what celebrity podcasters do kills your growth ... and a trick for using their moves to your advantage How to piggyback on what the world's already obsessed with so your podcast instantly commands attention The dirty little secret about the "status quo

Why simply practicing your podcast isn’t enough and how the right kind of focused practice will actually help you find your authentic voice in this episode of Build a Big Podcast ... Big Ideas in This Episode Are you brave enough to speak your fears? Use your flaws ... listeners secretly envy authenticity Ignore podcasting “rules” and seize control Practice isn’t enough ... "perfect practice" breeds power Creative limits spark unexpected, lust-worthy brilliance Content isn’t king ... exceptional content wins greed Make every episode art, not just “more” Why You Should Listen The powerful reason why “perfect practice” beats aimless repetition ... and how 99% of podcasters waste time spinning their wheels Why copying “content kings” guarantees mediocrity ... steal this twist to finally stand out The secret artists use to force creativity (and how it can weaponize your podcast voice) How imposing strict limitations on yourself actually makes you more original … and magnetic The simple mental move for

Should you break podcasting rules or learn them first? David dives into how knowing the rules helps you find your voice and when it's time to break them in this episode of Build a Big Podcast ... Big Ideas in This Episode Change your podcast name—power move or mistake? Break podcasting rules and dominate your niche Podcast what scares you—your audience craves it Leverage your darkest flaws for listener loyalty Stand out: ignore “safe” advice, dominate minds Hit podcast fame: don’t chase creativity, chase impact Listeners expect structure—defy it, but beware crashes Why You Should Listen How breaking the rules of podcasting can make you irresistible to listeners (and when it backfires spectacularly) The forbidden secret: why the best podcasters podcast what terrifies them ... could this unlock cult-like loyalty? The lazy podcaster’s shortcut to standing out: no effort, only guts Why showcasing your flaws can trigger envy and magnetize influence. They’ll wish they had your courage! The greedy way to levera

Should you try to stand out or fit in—and can you do both at once? David shares how bringing your own voice and experience to podcasting is the real key to being noticed (without reinventing the wheel) in this episode of Build a Big Podcast ... Big Ideas in This Episode Stand out: fitting in feeds your podcast's death Breaking rules? Learn them first, then rebel Mention your scars, but don’t parade them Your podcast voice: envy-worthy or echo chamber? Copy the crowd? Producer or star? Control your on-mic destiny Flaunt your skills quietly—power is subtle Why You Should Listen The strange power of standing out—even if you’re secretly terrified of being in the spotlight How to reap the rewards of success without ever going on camera (let your voice do the work) The single broadcasting mistake keeping you shouting into the void—and how to rise above the crowd Why “fitting in” could be strangling your podcast’s influence ... and the simple way to break free The forbidden shortcut: Skip years of trial and err

Should you highlight your flaws to stand out, or does "failure porn" turn listeners off? David breaks down the difference and reveals what really makes your podcast matter in this episode of Build a Big Podcast ... Big Ideas in This Episode Why “perfect” podcasts bore people ... and how to stop Oversharing your flaws? It’s failure porn Listeners crave authenticity, not your confessions Your podcast: church, cult, or community? Podcast hosts: main character or just a guide? Master relatability without wallowing in misery Is it about you or your listeners’ desires? Why You Should Listen Why “oversharing” could be killing your podcast’s credibility ... and what to do instead The one flaw top creators secretly use to make listeners hang on every word How to seduce your audience’s attention by being “rough around the edges” ... and why perfection could be costing you downloads When sharing your biggest weaknesses can backfire ... and turn your show into a punchline The dirty secret behind “failure porn”—a

Your unique life experiences are the secret weapon to making a podcast that truly stands out—how to leverage them and why it matters in this episode of Build a Big Podcast ... Big Ideas in This Episode Leverage your life—no one else has your story Scared to share? That’s your secret weapon ... maybe Don’t fake authority—audiences crave “been there” truth Outshine AI: machines copy, you live the story Turn failures and weird jobs into podcast gold Combine life lessons with your topic Why You Should Listen The dirty little secret behind broadcasting from a “tricked out closet”—and why million-dollar studios are just making you jealous. Why podcasters with less gear (and less cash) can dominate the industry anyway. The simple question that turns your most embarrassing or painful experience into podcasting gold—even if nobody else dares talk about it. The “been there, done that” edge: how living through hell gives your voice the one thing AI never can. The unspoken reason your podcast is bland—and how to injec

Sharing your true self, even what scares you, could be the key to standing out and connecting with your audience, and David explores just how to do it in this episode of Build a Big Podcast ... Big Ideas in This Episode Nashville’s podcasting scene: a hotbed for success Scared to share? That’s your true voice ... maybe Stop hiding behind “old school” podcast masks Are you just another bland Manhattan coffee list? Share yourself—but don’t dive into “failure porn” Comfort expands: revealing more leads to more connection Manipulation vs. meaning: which are you podcasting for? Why You Should Listen The Nashville advantage The untapped secrets to making your podcast impossible to ignore—even if you have zero celebrity guests How to instantly spot if your show sounds like every other vanilla, “10 Best Coffee Shops” podcast (and what to do if it does) The “scared to share” method: how revealing just the right amount can unlock rabid listener loyalty Why most podcasts are doomed by generic content—and a braz

If you've ever worried about outrage, rebranding backlash, or haters coming for your podcast, here's how to handle the noise, protect your show, and keep your community strong in this episode of Build a Big Podcast ... Big Ideas in This Episode Outrage sells: how brands survive culture wars Viral backlash? Build a spine, not just spikes Podcast mob attacks—will you stand or crumble? Ditch shallow trends; create legendary podcast status Cash grabs kill trust—choose sponsor partners wisely “Dance with the one that brung ya”—protect your core Controversy is a tax—pay only for real reach Why You Should Listen The sly, one-sheet “non-negotiables” trick that lets you dictate the rules and never let cancel culture own your show—command respect without groveling! How to spot the outrage merchants who want to hijack your podcast buzz for their own greedy clickbait empire (ignore this at your peril!) The little-known “community over controversy” method for outlasting every flash-in-the-pan influencer—while your riva

Everything can go wrong when the clock is ticking on live radio, even for veterans. How David handled 28 seconds of dead air and what every podcaster can learn from it in this episode of Build a Big Podcast ... Big Ideas in This Episode What 28 seconds of dead air teaches power Dead air: your biggest fear, greatest opportunity The broadcast clock doesn’t care—control or chaos? Mistakes: your shortcut to true podcast authority Why desperation for guests destroys your show Skip apologies: your absence drives listener envy Solo hosting mastery—the control freak’s secret weapon Why You Should Listen The one radio disaster even seasoned professionals dread—and how mastering it will make you unstoppable as a podcaster The counterintuitive reason why “dead air” can seduce your listeners into craving more of you (and how to use silent power for maximum control) Why your podcast episodes MUST have clockwork precision if you want envious audiences hanging on your every word The #1 psychological trigger old-school ra

AI's impact on podcasting, why genuine connection matters more than ever, the rise of AI-generated bands, strategies for releasing episode clips, and the 11 Commandments every podcaster should know in this episode of Build a Big Podcast ... Big Ideas in This Episode AI bands: millions of streams, zero humanity Turn fake connections into real podcast fans Clips before full episodes: seduce the algorithm Feel cheated? Audiences crave authentic hosts 11 commandments: banish burnout and finish projects Superstition in podcasting: 666 and success myths Deep podcasts flop—will short bursts win hearts? Why You Should Listen The sneaky reason your podcast is more valuable than ever! AI can’t replicate human connection (and how you can exploit that!) How an all-AI band racked up millions of streams ... and why they’ll never take what’s truly yours The “connection craving” nobody’s talking about ... make listeners crave YOU, not just your content Are you throwing money away on production? Here’s how to shortcut your

Bold podcast promo strategies, psychological triggers from Starbucks, three essential interview question types, and how to add real impact (and "teeth") to your show in this episode of Build a Big Podcast ... Big Ideas in This Episode Bands bribe radio station with fireworks for airplay What would you delete from your podcast—today? Is your gear obsession secretly holding you back? Starbucks-style choices: why too many repel listeners Sunk cost trap: why you keep bad podcasts alive Steal “Metal Shop’s” teeth: make your show addictive Never let a “hit-and-run” guest hijack your episode Why You Should Listen The shockingly simple “firework effect” for making your podcast utterly unforgettable—borrowed straight from outrageous music industry stunts! The single question that reveals what’s secretly suffocating your podcast’s growth (and how to break free, fast) The 3 “fear stories” holding you back from podcast riches and recognition—plus, how to silence them for good How to instantly ditch the drudgery and fo

Podcast burnout, making bold changes to stay inspired, lessons from top podcasters, and plans for new directions and deeper dives in this episode of Build a Big Podcast ... Big Ideas in This Episode Burnout: when podcasting’s dream turns to nightmare "Hot wife, nice car ... still empty" Podcast success: crave more, never satisfied Why podcasters secretly fear real change Breaking down your podcast: destruction before growth “Deliver what people want” or perish Relaunch your show: controlled chaos fuels massive growth Why You Should Listen The secret mindset shift that turns podcast burnout into a superpower (and why most podcasters will never do it) Is your show a “devil in disguise”?—why what glitters on the outside could be draining you dry on the inside Why successful podcasters with hot cars and hotter spouses still wake up dreading the mic—and how to make sure it’s not you The hidden cost of popularity: The shocking reason top podcasters like Mark Manson and Marc Maron burn out—and what to stea