Corporate Warrior: High Intensity Training And Hit Business

Originally from the Ukraine, Andrei Yakovenko immigrated to Canada 20 years ago with less than $5 in his pocket. Determined to succeed, he built a successful career as a partner in a Geophysics business. Years later, Andrei came across Body By Science. After putting the principles into practice with a group of friends, Andrei saw profound physical changes, and began learning all about high intensity strength training. Andrei discovered how HIT had the power to transform lives, including his own. Andrei decided to leave his high paid career in Geophysics and setup New Element Training, a high intensity training studio in Toronto, Canada, that specialises in mindful strength training. Please note: Some episodes that have been recently published were recorded after my podcast with Andrei. If you're a regular listener you may notice some inconsistency in my thoughts and this is why. In this episode, we cover: How Andrei built his high intensity strength training business How to turn strength training into a mi

Andy Magness is many things — husband, father, recreational philosopher, novice gardener, reluctant homeowner, occasional adventurer, part-time athlete, race director, youth philanthropist, burgeoning author, and eternal possibilitist (not to mention avid neologist). An avid climber and mountaineer during his younger days, Andy followed his twin brother Jason into the world of extreme endurance sports more than a decade go. His experiments in high intensity training for these events began as he tried to keep up with Jason while simultaneously starting a family and going back to graduate school in Physics. Andy has had continuous success competing in a variety of ultra-endurance disciplines despite reducing his weekly training commitment from 3 hours a week in 2007 to between 30 and 60 minutes a week at present (2018)! In his most recent extreme endurance event, GODZone, Andy's team placed 7th out of 100 teams. Check out Andy's first appearance on the podcast here and Andy's excellent book - UltraMental: An u

Ann-Marie Anderson is the owner of Ideal Exercise, a recognized leader in slow high intensity strength training since 1994. Their private, by appointment, training facilities in Seattle and Bellevue, provide an ideal environment for their expert instructors to guide you through a weekly one-on-one workout. The Ideal Exercise training protocol efficiently achieves measurable results while emphasizing safety! As a Corporate Warrior listener, Ideal Exercise is offering you a free introductory workout! Book here (just mention the podcast) Both Ann-Marie Anderson and her late husband, Greg Anderson, are legendary in high intensity strength training. They have refined their protocol to be so efficient that most clients train just 3 times per month for 10-12 minutes per session! (~40 workouts a year). Many of their clients have been training at Ideal Exercise for over 20 years. Today marks the 6th year anniversary of Greg Anderson's passing. In memory of Greg, I've tried to create a central hub for every video, po

Jeff Casebolt PhD is an instructor at West Texas A&M University and Director of Biomechanical Research for Dynavec Multi-Directional Resistance Systems (Instagram / Facebook). He has been associated with the fitness industry since 1991, working as a personal trainer, strength and conditioning coach, and corporate fitness coordinator prior to going back to school to earn a PhD in biomechanics. His research interests include increasing function with strength training across all ages, lower body power development, injury mechanisms, and fall prevention among the elderly. For more information about Dynavec's Multi-Directional Resistance Systems - Click Here In this episode, we cover: The origins of Dynavec, and the trials and tribulations in bringing the "Gluteator" into the fitness industry. How the Gluteator Glute Systems uses multi-directional resistance to effectively stimulate the glute musculature. The benefits of adding a Gluteator to your personal training equipment service portfolio … and much, much

Dr Ben Bocchicchio has been an innovator and leader in the fields of fitness, exercise, and health since the 1970s. He founded Sports Conditioning in Staten Island and developed programs for weight reduction, cosmetic enhancement, general fitness, and health and rehabilitation. Dr Ben owned and supervised a number of private fitness and health centers from the early 1970s. He also developed and owned spine and cardio vascular rehabilitation centers, where he used his S.Ma.R.T.-EX™ program. In the early 1980s, Dr. Ben founded Cardio Management Systems and used resistance training as an intricate part of Phase 2 Cardiac Rehabilitation. This was the first documented and formal use of such exercise and is now commonplace protocol. In the mid-1980s, Dr. Ben became the exercise physiologist for Lehrman Back Centers in Miami Beach, Florida. Dr. Ben has continued his work in the fields of fitness, wellness, and health to this day. He currently maintains a private fitness and health practice in Arizona. This successfu

Dr Jurgen Giessing (email – giessing[at]uni-landau.de) is a professor of sports science at the University of Koblenz-Landau. After graduating from the University of Marburg with a teaching degree and a doctor’s degree in pedagogy in 1997, Jurgen worked as a sports therapist and P.E. teacher and continued his research about muscle hypertrophy training which lead to his doctoral dissertation in sports science at the University of Tübingen in 2002. Since 2007, Jurgen works at the University of Koblenz-Landau where he continues his research about muscle hypertrophy training and its health related effects. His book HIT, first published in 2006, became a best-seller in Germany. His new book High Intensity Training explains why staying in shape requires very little training time and that it is the quality rather than the quantity of training that makes the difference. Jurgen has conducted several studies on High Intensity Training with sports students, seniors, type 2 diabetics, and identical twins. There has never

Nick Paterson is an engineer, former RAF and commercial pilot, Owner of Ultimate Fitness, and blogger. In 2008, the financial crash took down Nick's business in Finite Element Analysis Design, which catalysed Nick's decision to become a house husband and focus on raising his young daughter. It was during this time that Nick realised his health was in rapid decline. In 2012, Nick bumped into a friend who had experimented with a high-fat low-carb (HFLC) diet and lost some body fat. Nick was very skeptical, but watched from the sidelines as his wife did the same and lost a significant amount of fat over several months and vastly improved her health. Not able to ignore it any longer, Nick took the plunge and went low-carb. Despite some good fat loss in the beginning, Nick soon hit a plateau and discovered that low-carb wasn't the entire answer. This led him to invest a ton of time to figure out the optimal diet for himself to help him lose his excess body fat and optimise his health. Eventually, Nick came across

Luke Carlson (Luke [@] DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength’s four personal training facilities are among the highest volume/revenue training facilities in the United States. Luke is a sought after speaker to businesses and leaders in a variety of industries. Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level - check it out HERE If you had any doubts over the opportunity and potential financial reward in HIT business, make sure you listen till the end of this episode, to learn how much revenue Discover Strength's smallest studio generates and the truth about what is possible in this business. Check out Luke's other appearances on the podcast here: Discover Strength CEO, Luke Carlson on How to Build a Successful HIT Business, Forc

Ted Harrison (Facebook / Twitter) is a UK-based, High-intensity trainer and the owner of Vital Exercise, a private exercise studio specialising in strength and conditioning. Ted has spent over three decades helping people transform their health and build their best physiques using an evidence-based exercise approach. This is Ted's third appearance on the podcast. Check out Episode 1 and Episode 2. In this episode, we cover: How to motivate yourself to train hard How to motivate yourself to train clients during long tough days and over the long term How to motivate clients to train hard and achieve best results … and much, much more I have had multiple requests for content on training motivation. This is the ultimate actionable and raw episode on motivation in a variety of high intensity training contexts. Get exclusive access to HIT Business resources and monthly expert Q&As here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machi

Dr. Carrie Diulus (Twitter, Instagram, Facebook) is a thriving Type 1 diabetic who utilizes a low-carbohydrate diet with specialized insulin strategies both for herself and her diabetic patients to have a powerful impact on the management of these conditions. Dr Diulus received her medical degree from Northeast Ohio Medical University, did three years of residency in anatomic and clinical pathology at Summa Health System in Akron, Ohio, and completed a six-year residency-training program in orthopedic surgery at the Cleveland Clinic in Ohio. She completed a spine fellowship with the SpineCare Medical Group in San Francisco. Dr. Diulus is also a recognized leader in healthcare information technology. She is the CEO and founder of Speira Health (formerly C. Diulus, LLC) and a former Senior Clinical Associate for Tres Rios Group and Amati Health. Together these companies align to form a unique team of physicians and business analysts who work with healthcare providers, developers, and investors to identify break

James Steele, PhD (Instagram / email - james.steele [@] solent.ac.uk) is the Principal Investigator at Ukactive Research Institute and Associate Professor of Sport and Exercise Science at Southampton Solent University, UK. He has published many peer reviewed articles on a variety of areas relating to health and fitness with particular focus upon the impact of resistance training. In his role at UKactive, Dr Steele is working to translate academic expertise into real world practice, and utilise the insight of what is happening on the ground with Ukactive members to further the knowledge of what works in getting the the UK moving. Listen to my previous podcasts with James here. In this episode, we cover: James's role in changing and improving the physical activity guidelines in the UK A review of James's research into the role of effort in resistance training and it's importance in future research and personal training James's current workout routine The upsides and downsides of the quantified self movement Ho

Arjan Meijer is from the Netherlands and has been training with weights since the 80s. He's done it all, read it all, and heard it all. He's tried high volume traditional weight training, Dorian Yates style high intensity training, Mike Mentzer consolidation routines, and much more. Arjan competed in two natural body building competitions at age 22 and 23, coming second place in the first and sixth place in the second. Despite being a fairly strong responder to resistance training, Arjan found Dorian Yates's approach to be too much still. This was primarily because he was, and still is, working in a very physical job in a meat factory. Not able to cope with the demands of both, in 2005, Arjan abandoned high intensity training for 3 years, losing most of his hard earned muscle mass. In 2008, Arjan discovered Mike Mentzer, returned to training, and at 47, he looks fantastic. Please support Arjan and check out his high intensity training apparel store, The HIT Shop ( US / Europe ) Arjan is creating some of the b

Ivor Cummins BE(Chem) CEng MIEI is a chemical engineer and has since spent over 25 years in corporate technical leadership and management positions. He was shortlisted in 2015 as one of the top 6 of 500 applicants for “Irish Chartered Engineer of the Year”. Ivor has had a prolific career leading teams in complex problem-solving scenarios. He has often led worldwide teams with over 60-70 engineers working on major technical issues; the largest of these involved product issues where hundreds of millions of dollars were in the balance. Several years ago, Ivor encountered a complex technical challenge in his personal life. Receiving poor blood test results, he was unable to get solutions from multiple doctors. He thus embarked on an intense period of biochemical research into the science of human metabolism. Within eight weeks he had resolved and optimized all of his blood test metrics and had shed over 33lb of body fat with relative ease. In the following years he continued his research on the many “root causes”

Ad Ligtvoet is a training instructor and former MedX therapist for Keiser Training in Aachen, Germany. He also runs his own business, Ad Ligtvoet Training Therapy Nutrition, which focuses on helping people restore metabolic health through an efficient and practical application concerning muscle training and nutrition. The exercise programme takes place at Ad’s private facility and his nutrition counselling is based on the Bodymed system. As a young adult, Ad trained for 2-hours per day, 7-days a week. He now trains for ~15-minutes once every 4-6 days, and at 53, he looks incredible. Here's an example of Ad's typical meal. He normally eats something similar to the below 2 times per day. There was one moment during this episode where I said that in regard to optimising gains be fine tuning "some people argue against me, but I don't really care". That's not true. I welcome alternative views. This was recored quite a few months ago. It's funny how quickly you can grow up. You can listen to Part 1 HERE. In this ep

Intense Health Co-Founder, Marcelo Mesquita, first started lifting weights at 14, owned his first gym at 16, and has been a practitioner for the last 2 decades training general population, amateur and professional athletes. Marcelo has supervised more than 40,000 workouts in his career and shows no signs of stopping. Both Marcelo, and his wife and Co-Founder, Andreia Mesquita, are extremely passionate about getting individuals to achieve their genetic potential and experience high levels of energy, health improvements, disease prevention and greater longevity, all by changing the way they think and approach exercise and nutrition. With 5 locations and many more on the way, Intense Health, is one of the fastest-growing HIT businesses in the world, using ARX technology to deliver efficient and effective workouts for clients. If you are interested in learning how to start a HIT business or improve your existing business with or without ARX, you will find this very helpful and inspiring. If you're struggling with

Bill DeSimone (Congruent Exercise) is a personal trainer known for his sensible, biomechanics-based approach to strength training and is the go-to biomechanics expert for some of the best high-intensity trainers in the world like Dr Doug McGuff and Skyler Tanner. Starting as a trainer in 1983 in New York City, in 2006 he opened his own studio, Optimal Exercise, in central New Jersey. He is the author of Congruent Exercise: How to Make Weight Training Easier on Your Joints (Kindle version); and the upcoming Joint-Friendly Fitness: Your Guide to the Optimal Exercise Program. He has presented at national conferences, provided in-services for private studios, and consults online or by phone with individual exercisers. Listen to my other podcasts with Bill here: Part 1 and Part 2. In this episode, we cover: Bill’s severe shoulder injury and subsequent surgery, which left him very debilitated but gave him a whole new perspective and appreciation for physical therapy. How to think about risk in recreational spo

Dr Doug McGuff (Instagram / YouTube) is the co-author of Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week and The Primal Prescription: Surviving The “Sick Care” Sinkhole. Doug practices full-time emergency medicine with Blue Ridge Emergency Physicians and owns, Ultimate Exercise, where he and his instructors continue to explore the limits of exercise through their personal training of clients. Doug is one of the leading experts in high intensity strength training and provides consultancy services to help you achieve your health and body composition goals, setup a home gym, or start a HIT facility HERE. This episode is Doug's response to Should I Bulk Up (#157). In episode 157, I described how I was feeling insecure about my physique and embarked on a calorie surplus alongside my training regime to attempt to stimulate more muscle growth. In this latest episode (#161), Doug describes precisely why he thinks this is a bad idea. This is o

Dr. Ted Dreisinger (tdreisinger@therapyadvisors [dot] com) graduated from Fairmont State University with a degree in physical education and language arts. He earned a Master’s Degree at the University of Wisconsin-LaCrosse and a PhD at the University of Missouri. Over the years, he has provided successful venture funded injury prevention programs in Upper Extremity and Spine for Fortune 500 companies including Tyson Foods, United/Northwest Airlines and 3M. He has held executive positions in these ventures. He has owned two conservative care rehabilitation practices where he implemented innovative fully automated clinical medical records systems. He has served on a number of spine related foundations as an active member of strategic planning initiatives. Dr Dreisinger’s background spans nearly 40 years of clinical experience in rehabilitation, orthopedics and physical medicine. He has published articles in biomedical journals including Spine, Orthopedics, Journal of Rheumatology, Sports Medicine, Paraplegia, a

Wayne L. Westcott, Ph.D., is professor of exercise science at Quincy College in Quincy, Massachusetts. Dr. Westcott has been a strength training consultant for numerous organizations, including the U.S. Navy, the U.S. Air Force, the American Council on Exercise, the YMCA of the USA, General Motors, and Nautilus. He has authored 28 books/textbooks, and more than 90 peer-reviewed research/academic papers. It's an honour and privilege to speak with Dr Westcott again. In this episode, we cover a lot of ground in terms of exercise science related to resistance training and protein consumption as well as mediators for muscle growth and the potential need for speed and power work alongside high intensity strength training. Check out my Part 1 with Dr Westcott HERE Contact: Email Dr Westcott to wwestcott [@] quincycollege [dot] edu Phone him on +1 617 984 1716 (US) Highlights include: The benefits of resistance training on myokine secretion The most effective exercise and diet for body recomposition according to s

Martin Gibala, Ph.D. is a professor and chair of the Department of Kinesiology at McMaster University in Hamilton, Canada. His research on the health benefits of interval training has attracted immense scientific attention and worldwide media coverage. He is the author of a bestselling book, The One-Minute Workout: Science Shows a Way to Get Fit That’s Smarter, Faster, Shorter. Martin has published more than a hundred peer-reviewed articles, is frequently invited to speak at international scientific meetings, and has received multiple awards for teaching excellence. Highlights: HIT vs HIIT - do you need both? The potential downsides of HIIT How HIIT can help you perform in endurance based events …. and much, much more Let me know what you think about the HIT vs HIIT in the comments below! Get access to behind-the-scenes, my random thoughts, HIT tips and tricks, and other goodies on my Patreon HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one