Corporate Warrior: High Intensity Training And Hit Business

Bill Crawford (email – iamfitness [@] aol.com) has been a leader and visionary in fitness since 1977, and is the owner of Basic Training (Facebook), a well revered high intensity strength training facility in Scottsdale, Arizona. Bill was trained for musculoskeletal evaluation and rehabilitation at the Exercise Science Center, University of Florida in Gainesville, and was personally trained by the late Arthur Jones, inventor of Nautilus and MedX. Over the last 42 years, Bill has owned and developed fitness centers around the world. He has a strong track record in growing both large fitness chains and small boutique studios. His current business, Basic Training, is a very profitable single-studio business with a long waiting list. Basic Training do NO paid marketing, yet continue to generate more referrals than they can handle. This podcast is packed with sales principles and tactics, which you can implement immediately to generate more sales and get results in your business. At around the 38-minute m

Richard J. Wolff, RD, LD has dedicated his life to helping people live well. He is an entrepreneur, writer, and founder of MEDFITNESS, the company that created On Demand Strength Training ™. In 2018, MEDFITNESS's had their best year yet with sales growth of 18% and monthly attrition of 2.2%. MEDFITNESS have the lowest attrition rate I've ever seen in the fitness industry. In this podcast, we discuss the retention strategies and tactics that MEDFITNESS use to motivate clients to train regularly, restart their workouts after time-off, provide continuous content education, and much, much more. Join the HIT Business Membership – Click Here This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickl

In May 2018, I launched the HIT Business Membership, a content platform and community of HIT entrepreneurs, executives, and trainers, to help you grow your high intensity training business. Fast forward to today, and I'm very pleased to announce that the membership has been a great success in helping many members optimize and grow their HIT business. This is a short podcast to tell you more about the membership, how it helps you get results, and why you should consider joining if you're in this business. Join the HIT Business Membership - Click Here For all of the show notes, links and resources - Click Here

Dr Ben Bocchicchio (drbeno@hotmail [dot] com) has been an innovator and leader in the fields of fitness, exercise, and health since the 1970s. He founded Sports Conditioning in Staten Island and developed programs for weight reduction, cosmetic enhancement, general fitness, and health and rehabilitation. Dr Ben owned and supervised a number of private fitness and health centers from the early 1970s. He also developed and owned spine and cardio vascular rehabilitation centers, where he used his S.Ma.R.T.-EX™ program. Dr. Ben has continued his work in the fields of fitness, wellness, and health to this day. He currently maintains a private fitness and health practice in Arizona. This successful business includes medically managed weight loss programs that combine prescription medication therapy, nutritional counselling, and supervised exercise. Now in his 70s, Dr. Ben continues to train regularly using his S.Ma.R.T.-EX™ training system. This enables him to maintain a high level of strength, significant muscl

Dr James Fisher (Instagram, Facebook) is a Course Leader and Senior Lecturer in School of Sport, Health and Social Sciences at the Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular resistance training.Evidence-Based Resistance Training Recommendations Listen to my other episodes with James here: Part 1, Part 2, Part 3, and Part 4, and Part 5. In this episode, James and I discuss his up-to-date recommendations for naturally maximising muscle hypertrophy. We also discuss: Evidence-based recommendations for volume, frequency and intensity The Body By Science long term training recommendations James's exercise prescription for optimal natural muscle hypertrophy … and much, much more Learn how to grow your high intensity strength training business – Click Here For all of the show notes, links and resources - Click Here

Occasionally I get the question: "Lawrence, how is your personal training business going?" I've wanted to start a personal training business in one form or another for several years now. However, the podcast and HIT Business Membership have always taken centre stage. More recently, I've realised it makes a lot of sense for me to start a personal training business in terms of the benefits in documenting the journey, developing my expertise, and providing more value to you. Fortunately, I was connected to someone locally in Galway, Ireland, who has the same desire and wants to open a facility providing a suite of services, including high intensity personal training. The facility is not likely to open for 6-12 months. In the meantime, I have decided to start a small personal training business with a view to potentially transition clients to a studio in the future. I cover: The first steps to starting a lean high intensity training business Software and tools to help you get certified and run your bus

Luke Carlson (email - Luke@discoverstrength [dot] com) is the Founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength’s five personal training facilities are among the highest volume/revenue training facilities in the country. Carlson is a sought after speaker to businesses and leaders in a variety of industries. Alongside HIT legend, Jim Flanagan, Luke Carlson runs The Real HIT Experience, a 2-Day Course on high intensity training and the proven business systems to take your personal training business to the next level – check it out HERE Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance. This is my favourite weekend of the year and it’s a MUST ATTEND for HIT business owners and trainers. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff, Dr James Fisher and Luke Carlson), and life changing networking

Martin Gibala PhD (@Gibalam) is a professor and chair of the Department of Kinesiology at McMaster University in Hamilton, Canada. His research on the health benefits of interval training has attracted immense scientific attention and worldwide media coverage. He is the author of a bestselling book, The One-Minute Workout: Science Shows a Way to Get Fit That’s Smarter, Faster, Shorter. Martin has published more than a hundred peer-reviewed articles, is frequently invited to speak at international scientific meetings, and has received multiple awards for teaching excellence. Listen to my first podcast with Martin HERE In this follow-up episode, I took some time to digest Martin's comments in Part 1, read more scientific literature, and use your questions and comments to expand on our first conversation. There has been a lot of debate in the high intensity strength training (HIST) community about whether or not high intensity interval training is an important adjunct for optimising cardiovascular fit

"Hi I'm Lawrence, join me over at corporatewarrior.co to optimise your high intensity training and start and grow your strength training business"

Owen Dockham is the CEO of Live Oak Strength and Co-Founder of EverStrongSF, 2 exercise studios that offer a rational, safe, and effective approach to exercise not found anywhere else in the eastern bay area. Having supervised over 10,000 one-on-one personal training sessions, with individuals ranging from ages 10 to 89, Owen has found that everyone has something positive to gain from their unique, evidence based approach to exercise. In this podcast, Owen and I discuss how both Live Oak Strength and EverStrongSF have grown and matured since our last podcast. We also cover: Systems to implement to cut costs and generate more profit in your business How to find excellent personal trainers How to overcome fears of raising prices ... and much, much more Join Owen and I at the Resistance Exercise Conference in March 22nd and 23rd 2019 - Register Here Grow your high intensity strength training business and get access to content on how to optimise your hiring process, how to transition to monthly mem

Greg Anderson was the Co-Founder of Ideal Exercise. Greg was an amazing promoter and instructor of the SuperSlow® protocol and was named one of the greatest trainers in the world by Dr Doug McGuff (co-author of Body By Science) and other slow HIT enthusiasts. His legacy lives on through his wife and Ideal Exercise Co-Founder, Ann-Marie Anderson. Today's episode comes courtesy of Rock Solid Fitness Co-Founder, Dave Durell. As I collected resources on Greg to list for my podcast with Ann-Marie Anderson, I came across this interview by Dave on High Intensity Nation. It is one of the best high intensity training podcasts I've heard and I had to ask Dave's permission to re-publish it here. This podcast is packed with high intensity training stories, protocols, business tips, and Greg is just hilarious right the way through. Greg and Dave also cover: How Greg got into high intensity training How to manage the transition from open gym to 1-on-1 personal training How to retain clients How to manage intro

Scott Myslinski is the host of the Carnivore Cast podcast, which dives deep into the carnivore diet and lifestyle by interviewing doctors, researchers, and long term carnivores who’ve overcome a variety of diseases and conditions. Scott has been a carnivore for over two years and, with the addition of resistance training, has improved his body composition, energy, and cognitive performance. In this episode, Scott and I dig into a lot of topics in relation to hypertrophy training and the carnivore diet including: Why Scott believes that his new program has been more effective than high intensity training for muscle gain How to handles cravings and get through an adaptation period during a carnivore diet The pros and cons of the carnivore diet, including handling social challenges Scott's typical day of eating … and much, much more Learn how to build a successful strength training business - Click Here For all of the show notes, links and resources - Click HERE

Hannah Stael von Holstein (email - hannah [@] discoverstrength.com) is the Vice President of Sales for Discover Strength, a fast growing personal training business based in Minneapolis, Minnesota. Discover Strength’s four personal training facilities are among the highest volume/revenue training facilities in the United States. Hannah joins me in this episode to talk about my favourite event of the year, the Resistance Exercise Conference: The Science and Application of Strength Training for Health and Human Performance At the conference, you'll get the opportunity to: Learn from the top strength training experts, researchers and, business owners like Dr Doug McGuff, James Fisher PhD, Jeremy Loenneke PhD, and Luke Carlson. Network and connect with other exercise professionals from all over the world. Get inspired, rejuvenated, and focused on your strength training business. In this podcast, Hannah talks about what you can expect at this years conference. The keynotes sound tantalising! The confer

Dorian Yates won the Mr. Olympia title six consecutive times from 1992 to 1997. He has the fifth-highest number of Mr. Olympia awards of all time and is widely considered to be one of the top bodybuilders in modern history and is most known for his wide back. Check out Dorian's new Shadow Line of Supplements and appearances, and autobiography (Dorian Yates: From The Shadow). In this episode, Dorian and I dig into a lot of topics in relation to high intensity training and bodybuilding including: The influence of Mike Mentzer and Arthur Jones on Dorian's training philosophy and protocols Single sets vs multiple sets and advanced techniques The lack of HIT in modern bodybuilding The cause of Dorian's injuries and how he would have trained differently His bodybuilding lifestyle and daily routine ... and much, much more. Learn how to build a successful strength training business HERE This episode is brought to you by the Resistance Exercise Conference – The Science and Application of Strength Training

Bill Crawford (email - iamfitness [@] aol.com) has been a leader and visionary in fitness since 1977, and is the owner of Basic Training, a well revered high intensity strength training facility in Scottsdale, Arizona. Bill was trained for musculoskeletal evaluation and rehabilitation at the Exercise Science Center, University of Florida in Gainesville, and was personally trained by the late Arthur Jones, inventor of Nautilus and MedX. Over the past 42 years, Bill has provided fitness training for thousands, exercising muscles in isolation to muscle failure with equalized resistance through the full range of motion using a safe and effective protocol. This podcast is rich with information on MedX and high intensity strength training methods, how to build a successful single-location HIT business, how to perfect pricing and packaging, sales and marketing tactics, and much, much more. When it comes to building a successful small fitness business that is both highly profitable and fun to own, Bill and D

Adrian Antigua (Instagram and email: adrian [@] ghfc.com) is the General Manager of the highly revered health club, Gainesville Health & Fitness (Instagram and Facebook). Gainesville Health and Fitness (GHFC) are one of the most profitable health clubs on the planet with 28,000 members across three locations consisting of a 75,000 sq ft club, a 25,000 sq ft center, and a 14,000 sq ft women’s only center. GHFC provide a broad suite of services including Strength Training, X-Force training, Sports Activities, Health & Recovery Programs, swimming pool, and much more. Adrian has been with GHFC for 12 years and one of his key roles is to oversee the sales and marketing function. In this episode, Adrian describes the GHFC sales process from end-to-end and how they have automated sales for optimal productivity. Whether you are a personal training business owner or a sales executive, you will find Adrian's sales principles and tactics incredibly valuable, which also include how to measure the right sal

Charlotte Pawar is the owner of Formations House, one of the longest running company formation and administration agents in the UK, operating globally to support businesses of all sizes. Their knowledge and expertise has meant they have formed more than 400,000 companies and file accounts for more than 500 growing businesses each year. They provide services for the business at all stages and support business owners to comply with UK and European financial reporting requirements. Some of the members within the HIT Business Membership and podcast listeners have difficulty managing and optimising finances. Furthermore, managing costs and operating efficiently becomes more difficult as you grow your business, add more complexity, and are required to pay more tax. It can be quite bewildering for new business owners, including myself. In this episode, Charlotte does a wonderful job to articulate best practices in financial management for startups, small and medium sized fitness businesses. In this episode, we

Kyle Recchia (kyle.recchia [@] theperfectworkout.com) is the Chief Operating Officer (COO) for The Perfect Workout, the largest high intensity training studio chain in the United States with ~70 locations. In this episode, Kyle and I discuss productivity strategies and tactics, and how The Perfect Workout team use different methodologies to drive business results. We discuss how The Perfect Workout management team use the Getting Things Done methodology for maximum output, Kyle's daily routine, email management tactics, the importance of mentors, and much, much more… Get exclusive access to strategies and content to grow your HIT Business HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles

Josh Jarrett is a National Strength & Conditioning Association Certified Personal Trainer (NSCA-CPT) and has supervised thousands of high-intensity workouts at Quantify Fitness (Facebook and Instagram). He is also a Certified Bulletproof Coach, a Certified NeurOptimal Brain Trainer, and a Health, Fitness, Data, and Technology Geek. Using his 20+ years experience in corporate America doing advanced data analytics and modeling for pricing and marketing, he plans to make Quantify Fitness more than just a smart gym but a way for clients to aggregate all their health and fitness data and make informed evidence-based decisions about how to best improve their health and fitness. Please note, this was recorded ~6 months ago (sorry Josh!) and so the commentary regarding my workouts is a little out of date! In this episode, we discuss the marketing tactics (in-depth) Josh and his team use to grow Quantify Fitness, how he uses software to automate aspects of his business, and how Quantify Fitness is set to disr

Craig Hartley is a high-intensity trainer and the owner of Potential (Facebook) , a high intensity training gym in Yorkshire, UK. He’s also the author of Potential: The Keys to Unlocking Your Genetic Potential.   Craig’s expertise is in using high intensity strength training and tailored nutrition plans to help his clients build muscle and burn fat to prepare for bodybuilding contents, improve health and well-being. In this episode, we discuss Craig's staggering muscle gain over decades of training, his high-intensity workout routines (in immense detail), and how overtraining almost killed him.  Please note, I recorded this episode long before my episode with Dr Doug McGuff on "bulking up". If you're a regular listener you will notice that my thinking may seem out of sequence. Learn how to scale your HIT Business HERE This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The