Knowledge@wharton

To mark its 100th birthday Keds launched a campaign that connects its heritage with the busy eclectic digital lifestyle of the modern consumer. See acast.com/privacy for privacy and opt-out information.

’Becoming Penn’ chronicles the University of Pennsylvania’s post-World War II redevelopment and expansion to become a great research university. See acast.com/privacy for privacy and opt-out information.

’Driven to Delight’ chronicles how Mercedes-Benz transformed its relationship with customers See acast.com/privacy for privacy and opt-out information.

Johnson & Johnson has been accused of ignoring warnings linking its talcum powder to ovarian cancer and failing to inform users of that potential risk. Is it a case of prioritizing profits over safety? See acast.com/privacy for privacy and opt-out information.

With more young adults moving back home and more elderly parents moving in with their grown kids builders are adapting in new ways to a classic household format – several generations under one roof. See acast.com/privacy for privacy and opt-out information.

The singer’s death and apparent lack of a will bring up thorny legal questions about who will manage his estate – including a likely treasure trove of unreleased music – going forward. See acast.com/privacy for privacy and opt-out information.

There’s plenty of anecdotal evidence about what makes a good communicator but what can science reveal? See acast.com/privacy for privacy and opt-out information.

Bestselling author Vijay Govindarajan’s new book offers leaders a method for balancing the priorities of the present the past and the future. See acast.com/privacy for privacy and opt-out information.

NBCUniversal’s move to buy DreamWorks Animation helps it target the coveted market of millennials and teens combat cord-cutting and expand its reach in China. See acast.com/privacy for privacy and opt-out information.

The FCC’s move to promote consumer choice and innovation by unlocking TV set-top boxes could have some unintended consequences say experts. See acast.com/privacy for privacy and opt-out information.

Wharton research shows that the framework used by antitrust authorities to find cartels is biased -- but the extent of the skewing is not as big as once thought. See acast.com/privacy for privacy and opt-out information.

A new book by Wharton’s Jerry Wind and Catharine Hays provides a roadmap for companies to effectively communicate with consumers through every possible touchpoint. See acast.com/privacy for privacy and opt-out information.

Abolitionist Harriet Tubman will become the face of the $20 bill a move that has powerful symbolism about the changing U.S. society. See acast.com/privacy for privacy and opt-out information.

A settlement with the U.S. EPA and others could bring some respite to the German automaker but bigger challenges will follow say Wharton experts. See acast.com/privacy for privacy and opt-out information.

Musical icon Prince who died suddenly last week at 57 was a pioneer in the industry not just for his artistry but also for his path-breaking and prescient approach to managing his brand and business model. See acast.com/privacy for privacy and opt-out information.

With the largest U.S. health insurer exiting most state exchanges the focus is on how the industry could recast its business models to stay profitable. See acast.com/privacy for privacy and opt-out information.

A Wharton research paper looks into the optimal structure of partnerships that would yield the best results when tackling large-scale socio-economic problems in emerging markets. See acast.com/privacy for privacy and opt-out information.

Should menstrual care products be taxed? Several states are thinking about abolishing the so-called ‘tampon tax’ in a bid for gender equality. See acast.com/privacy for privacy and opt-out information.

Opportunity International a microfinance group likes to go where others don’t to start banks when ”nobody in their right mind was thinking you could ” says David Simms former head of the U.S. unit. See acast.com/privacy for privacy and opt-out information.

This week the U.S. Supreme Court backed a ruling in favor of Google Books. While the growing digital library is a boon for Google and may benefit the public interest it raises concerns about privacy and competition. See acast.com/privacy for privacy and opt-out information.