Knowledge@wharton
‘Beyond Advertising’: How Companies Can Build Better Customer Relationships
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:25:44
- Mais informações
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Sinopse
A new book by Wharton’s Jerry Wind and Catharine Hays provides a roadmap for companies to effectively communicate with consumers through every possible touchpoint. See acast.com/privacy for privacy and opt-out information.
