Marketing School | Digital Marketing | Online Marketing

In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics.  [00:36] We want to share our lesson learned from over 37 million downloads. [00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable.  [01:07] When we talk about SEO or content marketing, the retention on those are maxed out.  [01:35] Repurpose your content rather than switching to different topics between platforms. [02:09] People do not mind ads on your podcast as much as you think.  [02:37] Being consistent is more important than having a wide range of topics.  [03:28] The longer you are around and are co

In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference. [00:33] The context for the episode and what companies are demanding from these platforms. [01:03] Facebook has many other stakeholders to please and has therefore not done much.  [01:14] Many big brands are pulling their ads from Facebook. [01:38] Why there will be a significant short-term impact on platforms like Facebook.  [01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again. [02:10] The relevance of incentives for publicly traded companies.   [02:48] This is just a slap on the wrist for Facebook—but they still have the leverage. [03:08] The fact r

In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid newsletter, podcast, or by offering a course. Tune in to hear how you can get people to pay you for speaking about their products and services based on your reputation in the community!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Unconventional Ways to Monetize Your Attention.  [00:34] We have spoken about different ways in which we have monetized this podcast. [00:54] You could charge people to appear on your show, even with a small audience.  [01:33] Fundo helps you to monetize your social media and other audiences.   [02:43] Create a paid newsletter by using an email service provider like Substack.  [03:30] You can also consider offering a paid podcast membership with exclusive content.  [03:58] Celebrities get paid for endorsements and you to

In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communication and huddles, how to break down tasks, and the different systems that can be utilized for the best results at this moment. Tune in to hear about how you can make the most of the current context and continue to grow!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Make Your Marketing Work in the Remote World. [00:40] The effects of the coronavirus and the move to remote work. [01:32] The period of adjustment and the realizations that followed. [02:06] Maintaining efficiency through live, daily practices with a team. [02:59] Weekly versus daily huddles; when to apply each strategy. [03:33] Breaking down regular tasks according to urgency and priority. [04:15] Using randomized grouping of employees as a means to keep growing. [05:24] Small, daily actions are what will make your business successful!  [05:41] The 'traffic light' system

In episode #1455, we share the seven best tools for saving you a ton of time! From tools that help you to repurpose your content and automate your workflow to ones that offer graphic design solutions and help you identify decaying content, we have got you covered! Tune in to hear how you can spend your time on more important things by giving these tools a try!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Marketing Tools That Will Save You Tons of Time.  [00:38] Repurpose House helps you chop your content into micro-content and various formats.  [01:48] Program things without being a programmer using IFTTT’s amazing tool!  [02:15] You can also use Zapier to connect your apps and automate workflows. [02:47] Consult Konstant Kreative for fast, creative graphic design solutions.  [03:31] The benefits of using Google Data Studio as your marketing intelligence tool of choice. [04:50] Try Shuffle and Headliner to help you extract key content from your podcasts.  [05:32] The free content decay to

In episode #1454, we talk about why you should think about joining a marketing community. Whether you are stuck on a particular marketing problem or seeing a decline in traction and a deteriorating growth rate, joining a marketing community is sure to give you the boost you need. Tune in to hear how these groups allow you to learn through others’ mistakes and get key insights from those who are one step ahead.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Join a Marketing Community If You Are Stuck? [00:33] You can be stuck with a problem or perhaps you have stopped growing. [00:59] Is your growth rate or trajectory not going the way you want? [01:13] Joining a marketing group or mastermind means meeting people who can help you. [01:21] The value of joining a community and learning through the mistakes of others. [02:03] The benefits of joining our Growth Accelerator mastermind.   [02:30] Recognizing that, regardless of how good you are, you need to keep refining your skills. [02:59

In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an app like MobileMonkey or ManyChat to help you set up well-converting ads on Messenger? Tune in to hear how you can capture those who have failed to convert at checkout and use celebrities to gain more traction.     TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 7 Best Hacks for Your Facebook Ads.   [00:31] Look at Facebook Ad Library and what ads people are running on other channels.  [00:59] Get fresh ideas from others to keep your creativity in top form.  [01:11] The benefits of rotating your creatives multiple times a day.  [01:38] Tap into the promising opportunity of Facebook Messenger Ads.   [02:14] Show a video to customers who do not convert from the checkout page. [02:36] Retarget people by providing them with even more content.  [03:41] Use celebrities to record a promo for your product and convert much better!   [04:02] Set up auto-resp

In episode #1452, we share 10 powerful marketing skills that you cannot learn in college. The real world of marketing looks very different from what you see in textbooks, and often there is a lack of education when it comes to application. Tune in to hear how you can fill in the gaps to perfect your marketing skills!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 10 Powerful Marketing Skills You Can’t Learn in College. [00:33] You won’t learn how to do personal branding in college.  [00:53] If you are still in college, start building your personal brand now already. [01:07] Learn to ride the wave of popular trends and focus on the future, not the past.  [01:25] You must learn to become a good speaker through repeated practice.  [02:08] Creativity and critical thinking are necessary if you have limited time and resources.  [02:51] College fails to teach you how to build relationships and network effectively. [03:33] Know how to win and that, in reality, the winner takes all.  [04:13] Resilience

In episode #1451, we share 7 future-proof SEO strategies to will help to scale your organic traffic. User experience will become increasingly important in how Google will rank pages, so be sure to create pages that are easy to navigate. Tune in to hear how you can track down effective long-tail keywords that will instantly boost your traffic.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Future-Proof SEO Techniques That Will Scale Your Organic Traffic. [00:33] Pillar and power pages contribute to good user experiences. [00:52] Ensure that you are interlinking your related written content. [01:21] Create pages that are super user-friendly and all about their experience.  [02:15] Build links at scale by creating or buying a product or tool and give it away for free.  [02:51] Consider hiring a full-time developer once your business is up and running.   [03:04] Update your old content and pages that lose traffic to keep Google ranking it. [03:39] Be careful of updating content pieces that are no

In episode #1450, we discuss whether affiliate marketing is dead or alive and kicking. Affiliate marketing has developed a bad rap over the years but there are many benefits to this form of marketing, especially when you are starting your business. Tune in to hear how Amazon is proving that affiliate marketing remains a top strategy.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Affiliate Marketing Dead?  [00:32] An example illustrating what affiliate marketing is.  [00:54] The beauty of affiliate marketing: it’s a win-win for both parties. [01:07] The reason why affiliate marketing has a bad rap.  [01:25] Amazon is proof that affiliate marketing isn’t going away anytime soon.  [02:01] There are countless players who can push your products and services and drive sales.  [02:31] If you incentivize people the right way, they will bring in loads of business for you.  [03:12] Affiliate marketing is particularly useful when you are first starting.  [03:33] Search for marketing affiliate product

In episode #1449, we discuss how to build killer reporting that will help you move the needle of your business. Oftentimes, people look at Google Analytics or Data Studio but are unsure of how to interpret the data and end up doing nothing about it. Tune in to hear how you can get actionable reporting insights that you can apply to your business right away.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build Killer Reporting to Uncover New Growth Ideas. [00:36] Killer reporting gives you actionable insights so you know what to focus on.  [00:43] People often look at Google Analytics and Data Studio but do nothing with the data.  [01:04] If you don’t use the data, you are wasting your time looking at reports. [01:18] There are several analytics gurus who have great templates to share. [01:50] Customize those templates to meet your needs. [02:03] Check out Neil’s YouTube course that teaches you to use Google Analytics.  [02:33] The importance of setting up the right foundation for reporti

In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul are only a few of the many people who have built successful brands doing what they are passionate about. Tune in to hear why consistency and repeatedly exposing people to your brand are the two top strategies in the brand-building game! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Here’s How You Can Build A Widely-Known Brand in Your Niche (Without Spending a Fortune). [00:33] Brian Dean from Backlinko went for the SEO niche despite it being highly competitive.  [00:41] He built his brand from consistently writing good long-form, data-driven content.  [01:10] Larry Kim built a great brand for pay-per-click advertising.   [01:31] You can be known for whatever you are trying to do if you are consistent.  [01:47] The importance of leveraging the rule of seven. [01:58] Chatbots and other ways you can repeatedly expose people to your brand.  [02:26] Dave

In episode #1447, we share how to build a community the right way! A strong and connected community can do wonders for your business but if you want it to work, you have to think beyond your own needs. It is about creating value for everyone and a supportive environment that can benefit many people. Tune in to hear how you can leverage this channel in the best possible way! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build A Community the Right Way. [00:36] The importance of community and what it can do for your business. [01:24] Examples of great communities and our own version of this! [02:14] The multitude of communities that are out there for you to explore. [03:35] Using Community.com to interact with an audience and create awareness. [04:29] The intimacy of communities and what they can do for your business! [04:34] That’s it for today! [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-

In episode #1446, we talk about how HEY will change email marketing! This new service from the team that designed Basecamp, is poised to bring a breath of fresh air into the email world. They might even make things a bit harder for marketers like us! Tune in to hear exactly what HEY is and how it might suit you.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How HEY Will Change Email Marketing. [00:35] What is HEY, who created it and what does it offer? [01:21] The Basecamp brand and what they are bringing to the email market. [02:38] More control for the user and ultimately a better experience. [03:49] Premium accounts of HEY and what these cost. [04:06] That’s it for today! [04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   HEY Basecamp Outlook   Leave Some Feedback:     What should we talk about next? Please let us know in the comments belo

In episode #1445, we talk about how to leverage long-tail keywords to supercharge your traffic! Keyword research plays a crucial role in SEO and driving traffic, but many of us forget to utilize the long-tail variations of the keywords people search for. Tune in to hear about how you can work this method into your SEO strategy and boost your visitor numbers!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Long-Tail Keywords to Supercharge Your Traffic. [00:33] Understanding exactly what long-tail keywords are and some examples. [01:39] Improving visitor experience; combining updates and long-tail keywords in your content. [03:01] Refreshing decaying content and shoving keywords in at the same time. [04:02] Using Content Editor on ClickFlow to make the job of content creation much easier. [04:41] That’s it for today! [04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Men

In episode #1444, we share our top five SEO hacks for 2020! From updating content and improving customer experience to niching down and expanding your scope, these are the tactics that can help you boost your rankings. Tune into hear all five! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Top 5 SEO Hacks for 2020. [00:32] Updating content regularly to make sure it performs the best it can. [01:06] Obsessing over customer experience; site speed, pop-ups and more. [01:49] The riches are in the niches; Google's ranking favors specific content. [02:22] Zig when others zag and focus on the long term. [03:05] Thinking about search engines besides Google! [03:35] That is it for today! [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Content Decay Backlinko   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy t

In episode #1443, we share the secret to coming up with endless content ideas! All content creators need ideas, so how do you make sure that you have more than you need? From scouring social media and blogs to personalizing popular content, we give you a bunch of ways that help us create content at lightning speed with very little research! Tune in and open up this infinite possibility!   TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: The Secret to Coming Up with Endless Content Ideas. [00:34] Looking at this podcast as an example of endless content creation. [00:46] Finding popular topics to talk about on social platforms. [01:06] Using BuzzSumo and Feedly to bookmark noteworthy ideas. [01:56] Do not regurgitate! Keeping in mind your own spin on things. [02:29] What makes this podcast different and personal. [03:05] That’s it! [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:

In episode #1442, we talk about if you can really change your life with one piece of content! The answer, as you might have guessed, is yes. We talk about the benefits of writing often, publishing loads content and staying open-minded to the small things that can change everything. Tune in to get some great tips on facilitating success!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Can You Really Change Your Life with One Piece of Content? [00:35] The example of the skyscraper technique and what this exemplifies. [01:05] What is the one piece of content that can do this for you? [01:38] Using writing to think deeply and articulate your thoughts. [02:44] The one piece that can lead to many more steps in your journey. [03:36] The two articles that had huge and unexpected results for Neil! [04:12] Staying consistent and getting in the reps.  [04:20] That is it for today! [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

In episode #1441, we talk about whether it is a good time to start a marketing agency. With all the craziness happening in the world right now, you might be wondering where this leaves you and your business plans. Tune in to hear about how to take advantage of these times and why blaming others for the current difficulties won't work!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is It A Good Time to Start a Marketing Agency? [00:32] The current economic and political climate; the pandemic and protests. [00:42] An expected return to normal and what this means for starting a business . [01:19] The types of businesses that are still succeeding in this context. [02:10] Results that agencies are currently experiencing with small tweaks. [03:35] Drops in revenue due to COVID-19 and ways to keep growing in spite of it. [04:44] Using Startup Runway to map out possible scenarios. [05:35] Where are people hanging out and how can you make the most of these spaces.  [06:20] Picking a niche, finding funde

In episode #1440, we share how Neil unlocked a flood of sales with one fun retargeting ad! Actually, scratch that, we are giving you two! Tune in to hear about fun Facebook campaigns and using your own face and expressions to get more traffic! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil Unlocked a Flood of Sales with One Fun Retargeting Ad. [00:39] Neil has no idea which of his many retargeting ads to talk about! [00:55] The sad faced retargeting ad that Neil ran a few days ago. [01:38] The Facebook ad that Neil ran to get more likes on his page. [02:04] Relevant offers to match with retargeting ads. [02:30] OLAY's clever campaign for skin products utilizing educational info. [03:12] That is it for today! [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   OLAY   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below