Marketing School | Digital Marketing | Online Marketing

In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to stand out from the crowd, increase your reach, and be boosted by the new X algorithm.  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: the secrets behind the X algorithm.  (00:08) Neil confesses that he does not know what is behind the new algorithm. (00:15) A new feature where blocking people from seeing your posts is no longer possible. (00:35) The difference in engagement between a like and a reply.  (01:50) Why you should add context whenever you are reposting. (01:58) Why changing your account to creator type is a wise precaution.  (02:07) Using more media in your posts in response to X’s categorization. (02:24) Creating bookmark-worthy posts which supersede replies and engagement.    (02:38) Posts about trending and popular topics.  (02:58) Types of content t

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratch TIME-STAMPED SHOW NOTES: (00:00) - Jasmine Star shares her humble beginnings  (02:20) - What led Jasmine Star to withdraw from UCLA Law School? (03:10) - Jasmine Star's first 100k: How she made it happen (06:53) - How Jasmine Star became the CEO of a SaaS company (09:00) - How Jasmine Star started building her brand Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening!  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: 7 marketing tools for the rest of 2023.  (00:07) Microsoft Clarity’s free CRO Tool to measure website performance.  (00:57) How AdCreative.ai is optimizing paid advertising  (01:31) Motion App’s capacity to track creative performance.  (01:51) The Tidio chatbot plugin leveraging AI.  (02:21) How Air.ai could change customer service.  (03:13) Adzooma’s role in simplifying marketing.  (04:05) How Magellan.ai provides information on podcasts you might want to support.  (03:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Microsoft Cla

Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from. TIME-STAMPED SHOW NOTES: (00:00) - Ian Blair shares his journey as an entrepreneur (05:00) - Finding a business with the fewest built-in constraints (05:46) - E-commerce is one of the fastest-scaling businesses in the world (06:41) - The commonality with e-commerce businesses (08:18) - Hiring creative agencies to help with the brand (09:55) - Advantage of hiring a marketing agency  (11:27) - Best practices you can use if you’re running an e-commerce business Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connec

In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Lessons from The Pooter Marketing Funnel. (00:04) Jack Vale’s YouTube channel and how he uses public fart videos to market his product. (01:01) Why YouTube is such an amazing tool for your marketing funnel. (02:51) How you can use other social media platforms for your marketing funnel. (03:03) Why being consistent on YouTube is key.

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - Find niches with emotional intensity when building your business (02:46) - Here’s why these kinds of niches are valuable for marketing (04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention (08:00) - Three ways you can get attention for your brand/product (10:30) - Leveraging intellectual data to connect with your audience  Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying. (00:14) Semrush’s annual earnings report. (01:04) Indicators that Semrush is doing well. (01:21) How Semrush is using upsells and other strategies to grow revenue. (01:33) What do the numbers tell us about the state of SEO (and why it isn’t dying). (03:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Semrush Ahre

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - Do the richest people in the world have secret sources of information? (02:21) - The global intel network for the wealthiest players in business (03:23) - Here's how having access to information can provide you with an advantage in positioning your business  Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future. TIME-STAMPED SHOW NOTES: (00:00) - Know more about Dylan Beynon and his company, Mindbloom (02:30) - Why did Dylan Beynon start Mindbloom (06:22) - Dylan Beynon talks more about MDMA therapy (13:30) - Pricing and treatment programs that Mindbloom offer (15:30) - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy (22:12) - The largest peer review clinical study for psychedelic and ketamine therapy  (25:20) - The best mental health tool for Dylan Beynon (27:53) - Dylan Beynon talks about Vipassana Meditation (36:00) - Where to find Dylan Beynon and learn more about Mindbloom Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below

In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data). (00:09) What do we mean by free-to-paid conversion rates? (00:27) Different models that incorporate free servic

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - The most common mistake in business acquisition (02:15) - Here’s how we got a customer database worth $2M dollars (03:20) - Don't acquire a company unless you know how to run it (05:03) - Why motivation is important in acquiring companies (07:17) - Why it’s easier to buy big businesses (08:20) - Here’s how you should handle employees when acquiring a company (10:24) - Don’t change anything drastically when acquiring a company Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Decline of the CMO Role. (00:23) An overview of how the role of CMO has been declining. (00:42) The biggest challenges that CMOs are facing. (02:13) How the CMO role needs to be reformed. (02:35) A key example of a terrible CMO experience. (04:09) The lack of trust in CM

Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES: (00:00) - Why authentic content is the way to go (03:00) - Don’t overthink your content creation strategy (04:30) - Why collaboration is the most effective way to grow on social media (06:23) - Why building your personal brand is crucial (07:58) - Personal brand is also about emotional attachment Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates!  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube. (00:04) Some context on our Marketing School YouTube channel. (01:08) Why you shouldn’t compare your subs to other channels. (01:38) A breakdown of our growth ra

Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around.  TIME-STAMPED SHOW NOTES: [00:00] - Who is Blake Rocha (mrfourtoeighth) [03:11] - How did Blake Rocha become so successful in building his brand and business? [05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand [05:53] - Creators don’t know how to monetize their brand correctly [06:36] - Creating a business around your content [07:09] - Build a business around your lifestyle, not the other way around [07:54] - From content consumer to content creator Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the best way to do paid media is... not to do paid media?! [00:30] A breakdown of how the marketing landscape is shifting. [01:03] The highest leverage point in paid marketing. [02:01] Finding a balance between marketing and content. [02:33] Steps to reach your ful

In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the right way to get better at marketing ASAP. [00:22] Learning marketing by trial and error. [00:30] Highlights from the book Scaling People. [01:00] Always strive to implement what yo

Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it. TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s newest book $100M Offers [01:30] - The Hormozi Ultimate Offer [02:22] - Alex Hormozi gave away his courses for FREE [03:08] - What can you learn from Alex Hormozi’s book launch [03:45] - This is how you build something big for the long-term Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. Gain essential insights into the possibilities of this new AI-based tool and how it could reshape the way we create and consume content on social platforms. Whether you're a content creator, marketer, or social media enthusiast, this episode offers thought-provoking insights into the future of social media and the strategies that could redefine the way we connect and communicate online. Tune in and stay informed about this new tool that could alter the future of marketing. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: this could replace all regular social media posting. [00:12] An overview of Castmagic software. [01:09] How Castmagic is disrupting the industry. [02:09] Leveraging Castmagic to automate social media posts. [02:45] Th

In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. We also dive into the implications of this trend for marketers, highlighting both the challenges and opportunities it presents. Hear valuable insights into adapting your marketing strategies to accommodate zero-click searches and enhance your brand's visibility. This conversation offers crucial insights into the evolving search landscape and the strategies that can position you for success in a world where zero-click marketing is gaining prominence. Tune in and prepare for the future of digital marketing with the knowledge to stay ahead of the curve. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is zero-click marketing the future? [00:48] Recap of the zero-click concept. [02:05] Insights from an intriguing article on zero-click marketing.