Marketing School | Digital Marketing | Online Marketing

In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is it Useful to be a Jack-of-All-Trades in Digital Marketing? [00:44] Eric focused on one thing when he started out. [00:58] After that, he branched out, because there is little security is focusing on only one aspect of content marketing. [01:25] Get good at one thing and then branch out. [02:12] Neil agrees that you can specialize, but you need to learn how to do other things. [02:30] If you want to be a CMO, you need to know a multitude of things. [02:49] That’s it for today! [02:54] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywher

In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Does Live Cannibalize Your Video Audience? [01:02] It has not cannibalized our podcast audience.  [01:15] We always get viewers that had previously never heard of us. [01:30] It might cannibalize your audience in that you will get fewer total views. [02:25] We find that it boosts our subscribers overall. [02:50] To help prevent cannibalizing your content, create different content for live and your posted videos. [02:59] That’s it for today! [03:03]  Go to Marketing School to check out a video that will help you grow your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more

In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Our Different Approaches to Business [00:33] Neil has been in business for 17 years, while Eric has been in business for 5. [00:55] Eric tends to be more patient. [01:25] The average person would say to invest your money, but Eric likes to redeploy any money he makes. [02:38] Neil is big on doing one thing and one thing only. [03:05] Eric likes to diversify more often. [05:25] Neil has a hiring philosophy, wherein he likes to hire people with a certain type and amount of experience. [07:00] At one point, Eric sold his home to float his business. [08:36] Neither of us is right or wrong, we just have different approaches to running a business. [09:22] The older we get, the more stuck in our ways we will be. [09:40] We don’t push each other to conform to each other’s ideals. [10:08] That’s it for today! [10:15] Go to Marketing School

In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Marketing Tactics on Which We Disagree [00:36] Eric didn’t agree with Neil’s method of buying Facebook Likes. [01:05] It’s a method that worked, until it didn’t. [01:22] We agree on most things. [01:30] Eric goes live more than Neil does. [01:40] Neil has gotten better results when he focuses on big channels and big wins. [01:55] Eric is better at splitting his focus. [03:10] In general, Neil is quicker to execute things. [03:40] We are at different stages of our careers. [03:50] This is why our methods vary. [04:51] Different things work for different people. [05:30] That’s it for today! [05:33] Go to Marketing School to check out a video that will help you grow your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leav

In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is Patreon Worth It? [00:33] Patreon is a way to invite people to become monthly patrons and donate money to help you complete your artistic (or other) endeavors. [00:58] This is mostly a podcast and YouTube phenomenon. [01:18] Eric doesn’t think you can make a living using Patreon, so it’s not worth it. [02:22] In general, you can make way more money having a good product or service instead of asking people for money. [02:40] Think of Patreon money as extra or free money, instead of your main source of income. [02:49] That’s it for today! [02:54] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with

In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Our Favorite Marketing Channels [00:35] Eric loves streaming right now. [01:20] Neil’s favorite marketing channel is simply building a good product or service. [01:45] If you create a good product, it markets itself. [02:45] Leverage your great product by having good branding. [03:10] What is right for us, may not be right for you. [04:12] That’s it for today! [04:18] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener f

In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Future of Digital Marketing [01:00] The offline and online world are merging. [01:10] There are smart refrigerators now and your oven may be able to help with recipes in the future. [01:30] Smart homes are becoming more common. [01:33] The Harlem Globetrotters parent company is doing a partnership with the game, “Halo”. [02:24] Zero-click searches are continuing to increase in frequency. [02:45] Optimize your titles and meta-descriptions to help with voice search. [04:10] If you get ahead of this, you will be ready when it is the dominant search method. [04:32] That’s it for today! [04:36] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comme

In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is it too Late to Start a Podcast? [00:33] There are over a billion blogs, millions of YouTube shows, and hundreds of thousands of podcasts in the US alone. [01:34] When starting a podcast, you have to be patient, because you won’t get traction right away. [02:30] It takes time to compound your audience. If you start now and stay consistent, things will pick up over time. [02:55] Don’t expect to make money right away. [03:05] If you seek to add value, you will do well. [04:15] The podcast numbers keep going up over time. [04:27] That’s it for today! [04:32] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect w

In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can increase your output. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Increase Your Content Output by 19 [00:40] Eric and Neil took the podcast and spread it across different platforms. [01:30] They could also turn the episodes into blog posts and repost them in other formats. [02:17] You can then re-post any blog posts on social media platforms. [02:40] Going live is another way to promote one piece of content. [03:20] Twitch streaming is also another new way to promote your content. [03:45] You need to have an omni-channel approach, because no one channel is the best way. [04:10] Apply the rule of seven. [04:18] That’s it for today! [04:31] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below.

In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Your Pricing Plan [00:30] Should you charge hourly, monthly, or annually? [00:35] When you trade hours for dollars, you cannot scale. [02:04] You just need steady income, so make sure there is a contract for at least a year, no matter how you bill. [03:05] Monthly is fine, but yearly is ideal. [03:15] If you can’t get customers to commit to a year, get them to commit to less time, but not month by month. [03:40] Neil has made money by charging an hourly rate, so it’s not a complete fail. [04:02] When you’re starting out, take whatever you can get. [04:10] That’s it for today! [04:16] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so,

In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is AppSumo Worth it? [00:30] AppSumo is like Groupon, but for applications. [00:57] They can blast your app to their mailing list and will split the conversions with you. [02:04] If you need the quick revenue hit, it’s worth it. [02:30] It could help you keep your business up and running. [03:18] In general, you will get more return from long-term partnerships than AppSumo. [03:41] That’s it for today! [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choice

In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Leveraging Product Hunt for Increased Traffic [00:32] Product Hunt is like Reddit. [00:45] We used to market our podcast on PH. [01:21] The key is to submit after midnight on PH. [01:30] Engage as much as possible. [02:34] Have good descriptions and reviews. [02:55] Make sure people share your posts. [03:18] Eric used to check PH every day, but that’s not necessary. [03:26] That’s it for today! [03:30] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more ab

In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Best Kind of Growth [00:35] Spend less than you make. [00:45] “Revenue is vanity, profit is sanity.” [01:45] Financial advisors take a cut of what you make. [02:05] You want pre-tax growth, because you want to spend your money before taxes. [03:11] The best way to look at it is: If something works for you, go all in on that tactic. [04:30] Neil used to do some angel investing, but it has slowed down. [04:43] He has been investing in venture funds. [05:25] You can get a great return on investing in venture funds. [05:41] The best kind of growth is investing in yourself. [06:05] You build brand power by investing in yourself. [06:51] That’s it for today! [06:55] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? P

In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How You Should Spend Your Time [00:45] Branding! [01:45] Leveraging your brand can help you build a business. [01:54] Brands are defensible. [02:25] When you have a recognizable brand, you have a leg-up on the competition. [02:45] Branding can bring in higher conversions. [03:54] That’s it for today! [04:01] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Our Mastermind Group [01:00] We like hanging out with driven people. [01:05] We want it to be about 100-150 people. [01:15] We plan to have about three meetings per year. [02:04] We’re hoping people will share the tactics that helped them scale their businesses. [03:20] We’re going to share our knowledge of what works. [04:15] We want to make sure everyone joining the Mastermind is on the same professional level. [04:57] That’s it for today! [05:03] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn mo

In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Habits That Contribute to Success [00:45] The most successful people take time to think. [00:55] Block out time just to strategize and contemplate your business. [02:05] Neil blocks out time for himself, but finds that the problem with this approach is that it doesn’t work for startups and small businesses. [02:38] Successful people find an opportunity and leverage it quickly. [03:20] Go after a big market and execute quickly. [03:40] Focus and be passionate about what you do. [04:05] Sitting down and thinking won’t work if you don’t have financial success first. [05:03] That’s it for today! [05:08] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy th

In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How Much You Should Charge Clients[00:45] Neil bases his rate off of one simple thing. [00:50] Ask what the client’s budget is! [01:05] The scope of rates can really vary, so budgeting is important. [01:20] Figure out what it will take to achieve their goals. [02:15] Position the conversation around values. [02:30] Every client will say that they can spend unlimited money for absolute results. [03:03] Check out the book Win Without Pitching. [03:28] If you guarantee results, they may be willing to pay more for you than a competitor. [03:50] Offer three pricing options. [04:03] Charged based on value. [04:15] If you are worried about charging too much, you’re probably just starting out and are afraid to lose business. [04:30] Sometimes, in the beginning, you need to build a reputation before you build revenue. [04:46] That’s it

In episode #1101, we discuss whether Mastermind groups or worth the time and money. Tune in to hear if you should be in a Mastermind. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: If Masterminds are Worth It [00:33] A Mastermind group is a discussion session centered around a specific topic, industry, or purpose. [01:15] You can have one with as little as 5 people. [01:48] The groups can also get as large as a couple hundred people. [02:05] Some groups make a profit and others are free. [02:33] In India, the groups are very costly. [03:10] Spending $10,000/year is worth it to Eric, because Masterminds helped save his business. [03:40] If it doesn’t work out, you probably picked the wrong Mastermind. [04:14] Ideally, other group members should be on your level or higher. [04:30] You don’t want someone to be just starting out, because they won’t help you. [04:54] That’s it for today! [05:02] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to

In episode #1100, we discuss the best way to market, when you don’t have a website. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Best Way to Learn Marketing, When You Don’t Have a Website [00:33] Neil didn’t always have a website, so he built a Wordpress site. [00:38] The best place to learn about Wordpress is at WP Beginner. [01:05] You can intern, volunteer, read blogs, etc. to learn how to build a site, but the best way is to learn by doing. [02:10] We’ve talked about where to learn marketing before. [02:45] If you work for free, it’s a way to learn. [03:10] However, when you pay someone, people are more motivated. [03:23] That’s it for today! [03:27] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere

In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How Often Digital Marketing Changes [00:50] When we include the year on things, it helps with click-throughs. [00:59] Every time you change the year, your clicks increase. [01:30] Marketing can change drastically because of algorithm updates. [02:00] When we create videos and podcasts, the advice changes as the algorithms change. [02:15] We’ve been recording for 3 years, so our new advice becomes contradictory. [02:54] Google made 13,000 changes to the algorithm in one year. [03:20] Digital marketing changes on a daily basis. [03:30] Always test and tweak in order to stay up-to-date. [03:33] That’s it for today! [03:40] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjo