Marketing School | Digital Marketing | Online Marketing

In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how effective running paid ads are, one called the Evergreen Traffic Machine, and secondly the Agency Accelerator program. Tune in to catch these amazing programs and find out how to get consulting clients and grow your agency today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Run Paid Ads to Get Consulting and Agency Clients. [00:26] Eric’s two programs for getting consulting clients and accelerating agencies. [01:31] Running ads and the Evergreen Traffic Machine. [02:09] How effective Eric’s strategy on the agency side is. [02:52] Driving people to accelerate their agency even more through Eric’s second strategy. [03:28] That’s it for today! [03:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Stefano Romero Evergreen Traffic M

In episode #1378, we talk about five ways to learn from your competitors and shortcut your marketing success. We cover tips from how to work with the best people out there to learning from your competitors’ mistakes on podcasts they featured on! Tune in to hear how to optimize your business by keeping an eye on the winners in your space! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Ways to Learn from Your Competitors and Shortcut Your Marketing Success. [00:34] Finding your Dream 100 and people to work with using SparkToro. [01:39] Using Built With and Wayback Machine to track a competitor’s strategy evolution. [02:45] Checking how successful a competitor’s ads are using Facebook Ad Library. [03:24] Learning from a competitor’s mistakes on podcasts they featured on. [04:44] Using Adbeat to see what kinds of ads competitors are using on Google. [05:24] That’s it for today! [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more inform

In episode #1377, we share two free Ubersuggest features you can use to grow your traffic today! Top Pages and Site Audit are both free and can help you get your numbers up immediately. Tune in to hear from Neil about why he chose to keep Ubersuggest almost completely free and how it can help you and your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Two Free Ubersuggest Features You Can Use to Grow Your Traffic Today. [00:38] A recap on Ubersuggest and how you can use the tools! [01:12] The multitude of free ways to use Ubersuggest. [01:31] The Top Pages report from Ubersuggest for surveying your competitors [02:44] Choosing between Ubersuggest and other services, such as Ahrefs. [02:54] The Site Audit report; fixing problems with maximum impact! [03:44] The pricing at Ubersuggest and Neil's payment model currently. [04:51] That is it for today! [04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentio

In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often the first expense to get cut when money is low, and in some ways this makes sense. Tune in to hear our thoughts on the best ways to cut marketing costs without losing vital income! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Happens If Your Startup Has Exhausted All of Its Cash and You Slash Your Marketing Spend to Zilch? [00:41] The first expense that goes out of the window: marketing. [01:06] Keeping the profitable marketing budget and cutting the rest. [01:49] The story of ConversionXL and the idea of paid trials. [03:22] Look for partnerships for a cheap alternative to traditional marketing. [04:27] Playing the long game, adapting and taking some inspiration from Gary V. [05:54] Using SparkToro to find your ideal partnership!  [06:20] That is it for today! [06:23] To stay updated with events and learn more about our mastermind, go to the M

In episode #1375, we talk about two free features on ClickFlow that you can use to grow during tough times! ClickFlow has been serving more and more companies of different sizes over the last few years, why not give it a try? Tune in to hear about the Content Decay and Content Editor features and how they can help you and your businesses during this crisis! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Two Free ClickFlow Features You Can Use to Grow During Tough Times. [00:34] The evolution of ClickFlow and the audiences it serves. [01:15] The Content Decay feature on ClickFlow for reigniting traffic for your content. [02:24] How often to update your content for best results. [03:30] Using Content Editor to make your pieces and post more appropriate. [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:   ClickFlow HubSpot Leave Some Feedback:   What should we talk about next? Pleas

In episode #1370, we share four unorthodox social media hacks that will double your social traffic! Social media is not all about likes and retweets, it is also about comments! Learn this and more on today's episode as we help you increase your reach, engagement and ultimately your conversation rates! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Unorthodox Social Media Hacks that will Double Your Social Traffic. [01:12] Doubling down on the all-important first window of time that a post is live. [01:53] Posting on multiple channels and making the most of your content. [02:43] The value of comments; asking questions takes your content so much further! [03:35] Using ego-bate to get more retweets and reach. [04:28] That’s it for today! [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ben Horowitz Andreessen Horowitz Leave Some Feedback:   What should we talk about next? Please

In episode #1369, we share five secrets to growing your e-commerce sales and paid advertising! This list of tips and tricks can take you from moderate to booming and they really are pretty straightforward and easy! Tune in to hear about product reminders, one time offers and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Secrets to Growing Your E-commerce Sales and Paid Advertising. [00:32] Re-marketing customers through video advertising. [01:13] Product reminders through text-messaging and email. [01:40] Notifications around stock numbers; creating a sense of urgency helps! [02:35] Customer data platforms to maximize your business' reach and scope. [03:15] One time offers for e-commerce: up-sells upon checkout! [04:26] That’s it for today! [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Fabletics Kate Hudson Hull Lytics OTO Script Russell Brunson Traffic Secrets L

In episode #1368, we share five tips to increase your click-through rates. Higher click-through rates mean more traffic, more data and better opportunities to grow, all things that you should want for your business, today! Tune in to hear about updating posts, powerful copywriting, refreshing ads and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Tips to Increase Your CTR! [00:59] Updating the dates on your posts to boost your numbers. [01:31] The reason for higher click-through rates; ranking on search engines. [02:07] Evoking curiosity and using suggestive and interesting titles to lure in visitors. [02:35] The power of copywriting and how to persuade the human mind. [03:07] How to go about on-SERP SEO; enticing an audience to visit your site. [04:03] Using FAQ Schema markup; drawing more attention and high ranking. [04:45] Avoiding ad-fatigue through rotating and refreshing things.  [05:31] That’s it for today! [05:35] To stay updated with events and learn more about our mastermind, go

In episode #1371, we tell you how to start a wildly successful podcast from scratch in 2020! With more people staying home with more time on their hands, now is a better time than any to build a podcasting platform for your business! Tune into this episode to hear how you can use data, keywords and a bunch of helpful tools to get out there and capture a huge audience! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Start a Wildly Successful Podcast from Scratch in 2020. [00:37] Why now is a better time than any to start a podcast! [01:30] Interesting current data from the podcast world. [02:32] Ease of entry with standard tools on your computer or phone. [02:58] Showing an audience all your episodes for more traffic! [04:24] The importance of keyword research to find relevant terms. [04:44] Finding trending topics to discuss and boost traffic. [04:55] Shorter, daily episodes versus longer, less frequent posts.   [05:21] Using the facility of show notes as a means to higher ranking. [06:08]

In episode #1366, we give you seven tools that will help push you through the tough times! In the current global pandemic, we know that things in your business are probably taking a bit of strain so we decided to share this list of affordable tools that can make things that little bit easier. From email marketing to optimized routines, you are going to want to check these out! Tune into hear about how you can make it out the other end intact and thriving!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools that Will Help Push You Through the Tough Times. [00:41] Cutting costs on software through AppSumo! [01:03] ClickFlow's Content Decay feature for recovering traffic. [01:26] Free help from ProfitWell around your data and analytics. [01:41] Affordable email marketing with SendFox. [02:09] Neil's own Ubersuggest and the offer he has on it at the moment. [02:22] Optimizing your day and better time management with RescueTime. [02:51] Screen casts and simpler demonstrations using Loom!  [03:33] T

In episode #1369, we talk about how to attract and close your first six-figure consulting deal! As we sit in the midst of the coronavirus pandemic, consulting and side-hustle work is more important than ever, so we thought we would give you a little help in finding that amazing deal you have always been hoping for. Tune in to hear about where to look, how to reach out and what to offer, in order to get it done! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Attract and Close Your First Six-Figure Consulting Deal. [00:39] The current job climate and why this topic is so relevant right now. [01:02] Eric's experience as a SEO strategist trying to add more value. [01:55] Reaching out through multiple means and finding clients. [02:51] Looking at recently funded companies and contacting them to help. [04:26] Getting into the psyche of CEOs and investors. [05:54] That’s it! [05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more informatio

In episode #1374, we talk about how you can skyrocket your search traffic without spending a cent! With more and more people staying home and spending time online, it is up to you to make sure they visit your site, and in today's episode we show you how! Tune in to hear about refreshing content, news-jacking and power-pages! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Skyrocket Your Search Traffic Without Spending a Cent. [00:35] Increases in users spending time online at the moment. [00:54] Updating your pages that have been doing well recently. [01:20] How ClickFlow can help you improve your keywords and up your numbers. [01:39] The idea of news-jacking; creating a widget that services a need. [02:27] Finding trends and creating content on those subjects. [03:14] The usefulness of power-pages for consolidating your traffic to a single point. [04:21] The crazier the design, the harder it is to update! [04:37] That’s it! [04:39] To stay updated with events and learn more about our maste

In episode #1373, we talk about how you can find a job during tough times. As many people lose their jobs and unemployment rates skyrocket, there are still ways to find work. You may not find your dream job right now, but something is better than nothing! Tune in to hear about following the money, providing value and building relationships that can be capitalized on! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get a Job During Hard Times. [00:31] The current, unprecedented rates of unemployment in the US. [01:29] Companies that are currently hiring despite the crisis! [02:19] Reaching out, offering value and building rapport quickly. [02:44] Using your skillsets and applying them to a venture-funded company. [03:04] Ways to find companies that could use your help at this point in time. [04:09] That’s pretty much it for this episode! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s E

In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncertainty of the coronavirus pandemic, it is important for your business to stay agile and responsive. Tune in to hear how you can adapt your content to suit the current situation! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Type of Content to Create During Rocky Times. [00:35] Responding to the current climate and the difficult circumstances in which we find ourselves. [01:08] The helpful service of well-presented, useful data. [01:51] Looking at the last year of trends to point you in the right direction. [02:40] Using Twitter, Ahrefs and BuzzSumo to explore trends and content. [03:15] Neil's early coronavirus blogpost and its popularity. [04:01] Creating infographics and creating links to the original source. [04:20] The list of priorities at the moment and appealing to what people need now.  [05:02] Remaining flexible and responding to the

In episode #1365, we talk about how your business can survive during the coronavirus. As the global pandemic grows in scope and seriousness there is no longer any doubt that this will massively affect all businesses. Tune in to hear our suggestions of measures you can take today in order to stay afloat! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Your Business Can Survive During The Coronavirus. [00:37] Placing this conversation within the continuum of the virus and our episodes on the subject. [01:09] Applying for small business financial aid and disaster relief from the government. [01:51] Staying in the know and up to date on information and resources. [02:36] Cutting costs and renegotiating your contracts and wages. [03:27] The best ways to let people go from your company and lead well. [04:45] Checking your leading indicators; sales conversations and conversions. [05:29] Get flexible; now is the time to rethink your offers and opportunities for the short term.  [06:20] That’s it for to

In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and that means your strategies need to too. What worked last year or even last month might not be effective today. From posting to links to repurposing content across platforms, we give you the lowdown on what should be flushed from your practice! Tune in to hear about what really works, now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 Social Media Strategies That You Should Stop Doing in 2020. [00:32] Output for output's sake; you need an audience to have reach. [01:13] Links do not work as well as they used to! [01:48] Losing track of your numbers — you need to keep an eye on your analytics. [02:32] Reusing content from different platforms; post manually on each! [03:30] Lack of engagement and response breaks down the goal of community building. [04:12] That is it for today! [04:15] To stay updated with events and learn more about our mastermind,

In episode #1363, we give you five SEO strategies you should stop using in 2020! From buying links and product pages to publishing content for the sake of it, these are no-nos in today's marketing world, so beware! Tune in to hear which strategies you should stop wasting your time on! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 SEO Strategies You Should Stop Doing in 2020. [00:34] Why buying links is outdated and a waste of time. [01:20] Publishing content for the sake of it; you need to stand out. [02:17] It's not about word count, it's about quality! Stop counting words! [03:20] Don't disrupt the user experience, keep it smooth and user-friendly. [04:07] Staying away from product pages; those days are gone. [05:16] That is it for today! [05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: OLAY Leave Some Feedback:   What should we talk about next? Please let us know in th

In episode #1362, we share Neil's favorite new growth strategy of 2020 so far! A recent experience filming a video on a boat with Rovert Herjavec showed Neil the power of the stars. If you can attach a big name to your product and marketing, conversion rates go through the roof. Neil has found that Cameo is a great way to easily access celebrities without much work or many middlemen, tune in to hear all about it!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil's Favorite New Growth Strategy of 2020 So Far. [00:32] The video that taught Neil a big lesson about conversion rates. [02:01] Using Cameo to get great celebrity affiliations! [02:35] Using this strategy on a smaller scale with your own staff and friends. [03:04] That’s it for today! [03:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Robert Herjavec Shark Tank Money Map Press Kylie Jenner Kylie Cosmetics Cameo   Leav

In episode #1361, we share Eric's favorite new growth strategy of 2020 so far! Eric has been testing the power of podcasting for a while now and is seeing just how far he can take this medium into monetization and beyond. With tools like Supercast, there are ways that you can turn loyal followers into paying subscribers and the results are almost in! Stay tuned to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric's Favorite New Growth Strategy of 2020 So Far. [00:44] Continual testing with podcasts; subscription, advertising and events. [02:15] The macro strategy for getting paid subscriptions to a podcast. [03:07] What you can do to help Eric in his testing! [03:21] That is it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leveling Up Supercast Kylie Jenner Leave Some Feedback:   What should we talk about next? Please let us know in the comments b

In episode #1360, we share seven simple tricks for running more profitable ads. Wherever you are placing your ads, you are going to want to check out these easy strategies for improving your clickthroughs and conversions. Tune in to hear about social media stories, retargeting, educational content and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Tricks for Running More Profitable Ads. [00:32] Running engagement ads first! Increased clickthrough rates are exponential! [01:16] Using landing page content on social media stories. [01:55] The importance of retargeting on different platforms and focussing on reach. [02:35] Using different pitches and pages when retargeting an audience. [03:30] Refreshing ads quickly and batch production of your content. [04:12] Using educational content and product pitches within this. [05:10] Finding inspiration for your advertising from the best out there! [06:04] That is it for today! [06:07] To stay updated with events and learn more about our mast