Badass Direct Sales Mastery

About James Hipkin: Over a 40-year career, James worked in marketing and advertising at a high level. Since 2010, he has built his clients’ businesses with digital marketing.James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has scars and many stories to share.His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what’s important. Marketing, done well, creates value for customers and the business.In this episode, Jennie and James discuss:A company's website is its most valuable digital assetHow page load speed affects user experienceThe importance of pulling a customer listThe pathways conversationStop calling it a sales call.Key Takeaways:It is through your business/company's website that you can get your message across to your best prospects and differ